A look at the four major social media channels. For more, visit BirminghamBlogging.com. © 2010 Wade Kwon

1. Social Media and Co-ops
By Wade Kwon
@WadeOnTweets

2. What is social media?
And why is it important?

3. YouTube
• Videos … that's it.
• People are watching 2 billion
videos a day.
(most of them … about cats)
• Every minute, 24 hours of video is
uploaded.

4. YouTube
• 18-55, evenly divided by gender,
and spanning all geographies.
• What spurred greatest jump in
YouTube videos?

5. YouTube
• Best use: Show the value of your
co-op.

6. Facebook
• Life online
• 500 million users
• As seen in the movies
• The biggest social network
• Easy way to do focus group

7. Facebook
• Best use: Listen to and interact
with your customers.

8. LinkedIn
• 80 million users
• Resumes + social networking +
recruitment
• Great recruiting tool

9. LinkedIn
• Many options
– groups,
– Q&A,
– "Likes,”
– status updates,
– even video

10. LinkedIn
• Best uses: Recruit talent, monitor
industry changes.

11. Twitter
• Real-time unlimited engagement
(open vs. closed)
• 100 million users
• 300K new users per day
• 55 million tweets per day
• 37 percent use phones to tweet

12. Twitter
• Best use: Monitoring and research.
– service problems,
– brand mentions,
– competitors.

13. When picking a social
media channel …
• Are your customers there?
• Does it fit your brand?
• Does it fit your business goals?

14. Decision time:
Join the social media
revolution,
or
watch the world pass by.

15. Today’s slides
http://itswa.de/powersouth-slides
wade@wadekwon.com
birminghamblogging.com
@WadeOnTweets