The art of the brand: What your blog needs and deserves

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This document discusses how to establish an effective brand for a blog. It recommends defining clear goals and values to guide the blog's content. Maintaining consistency across posts, social media, and other branding elements is also important. Dividing broad goals into mini-goals and creating a business plan can help make the brand measurable and ensure it remains focused on its defined purpose. Examining the blog regularly allows refining the brand over time to better serve its goals and audience.

Marketing

Overview
•  Goals •  Values •  Consistency
Photo: David Shankbone (CC)

Simplify
Photos: John Liu / torbakhopper (CC)

Contact me.
•  wade@wadekwon.com
•  BirminghamBlogging.com
•  @WadeOnTweets

More at http://itswa.de/rcb2015 Presentation for Rocket City Bloggers, April 25, 2015 Your blog stands for something. It represents your values and your personality, even if unintentionally. Branding might be more buzz word than tactic, but you must make it meaningful. Y'all Connect conference director Wade Kwon explains how he turned a campaign launch with a so-so logo into a juggernaut. And how his online dating profile made him invisible. And how his adventures in branding helped his clients create and maintain standout brands.

The art of the brand: What your blog needs and deserves

Wade Kwon

More at http://itswa.de/artofthebrand Your blog stands for something. It represents your values and your personality, even if unintentionally. Branding might be more buzz word than tactic, but you must make it meaningful. Y'all Connect conference director Wade Kwon explains how he turned a campaign launch with a so-so logo into a juggernaut. And how his online dating profile made him invisible. And how his adventures in branding helped his clients create and maintain standout brands.

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