This document outlines TelePro-Direct's plan to launch Z Clear, a new acne treatment product developed by Columbia University, as an alternative to Proactiv which contains benzoyl peroxide. TelePro has assembled an experienced team including marketing specialists Terry Finn and Pat Finn to launch Z Clear via direct response television advertising. The $3 billion acne product market is currently dominated by Proactiv, but Z Clear offers an effective benzoyl peroxide-free treatment. TelePro projects $17.7 million in revenue in the first year and $339.8 million by year 4 as Z Clear captures market share from Proactiv.

1. From Concept to Consumer

2. Intro
TelePro-Direct invites you to participate in a
unique financial opportunity by helping millions
of people of all ages, especially teenagers,
suffering from the ravages of acne, who
unfortunately
must
make
exasperating
draconian choices to get some partial relief
from their suffering.
That was - until NOW…
As a result of years of development by Columbia
University’s College of Physicians & Surgeons,
TelePro is introducing Z Clear -- The Next
Generation in Acne Care!

4. The Technology is . . .
• Exclusive,
• Never before used,
• Patented technology
from Columbia University,
• Utilized exclusively by TelePro,
with the Permission of the
Trustees of Columbia
University (until 2024 and
beyond)
• We call the technology
“Zytrel”

5. Patented ZYTREL
umbrella
technology is
• Anti-irritant
• Anti-allergenic
• Anti-inflammatory
• Antimicrobial
• Preservative free

7. FDA OTC Approved
Not only is Z Clear patent based and
infringement protected,
Our Z Clear products meet
all applicable FDA Monographs
permitting the claim
Z Clear treats acne.

8. Staggering Sized Market
• 25% of all adult men
• 50% of adult women
• 100% of all teenagers at some time in their lives, have pimples

9. $3billion
Acne Market
Proactiv®
$1billion
DRTV
Sales

10. Z Clear
is
Remarkably Effective
Without all the adverse
side effects of
Benzoyl Peroxide

11. *

12. Z Clear’s
Patented formulation treats
acne, including pimples,
blemishes, zits and white
and black heads, enabling the
iconic shift away from harsh
Benzoyl Peroxide
used in proactiv.

13. Government Warns Consumers About Proactiv!
The FDA mandates that proactiv must show on
its packaging, “Warnings for the use of it's main
ingredient: 'Benzoyl Peroxide' ”
and those warnings include all of the following:
IRRITATIONS that may occur: redness, burning, itching, swelling, peeling
•IRRITATIONS may be reduced by using in lower concentration
•
or less often.
STOP USING IF irritation becomes severe and consult your doctor.
•DO NOT USE IF you have sensitive skin.
•DO NOT USE IF you are sensitive to benzoyl peroxide.
•AVOID the sun and USE SUNSCREEN with this product.
•AVOID contact with eyes, lips, and mouth.
•AVOID contact with hair, and fabric as it may be bleached by this
•
product.

15. Warren Buffet said, “If you want to make an investment
in a business, look at its product.”

16. *
Z Clear, The Benzoyl Peroxide
Free Acne Solution

17. The Direct Response Acne Market
•Our Market is the $2 Billion Direct Response industry which is dominated
by proactiv’s outdated Benzoyl Peroxide.
•We will penetrate this significant consumer market via direct response as
opposed to retail.
•We will use commanding social media, web content, visual platforms and
spokespersons who will resonate both with our direct consumers and those
who make the credit card decisions.

18. OUR PREMIER MARKETING TEAM
•Ardis Balis, TelePro-Direct’s CEO – is the skincare visionary who
will be responsible for the launch. She will be supported by
talented marketing specialists whom she will be supervising:
•Terry Finn, Terry Finn Direct’s Owner & President – Terry has over
24 years of experience writing more than 600 DR campaigns.
• Pat Finn, Results Producer’s Owner & President – Pat’s products
have sold via his DR productions approximately one billion dollars
worth of product.
•Mark Bigelow, Mercury Media’s Partner – Mercury has been a leader
in DR, the use of digital media, and DR media funding.

19. Ardis Balis, CEO - TelePro-Direct, Inc.
Ardis is a skincare visionary who has brought her creations of new
skincare products to market establishing iconic new trends in
skincare applications. She has succeeded in developing,
producing, and distributing through DR premier anti-wrinkle
products in competitive circumstances substantially more
challenging than what it will take to make Z Clear a success. She
has overseen the launching and marketing of several successful DR
integrated marketing campaigns. To assist her in accomplishing
the successful launch and marketing of Z Clear, she has put
together the A-Team of DR and marketing expertise. Ardis has
appeared on Good Morning America, Good Day New York and HARD
COPY and along with Shelly Hack and Sarah Purcell has appeared in
4 successful infomercials. These infomercials were in the top 5
performing DR campaigns.

20. Terry Finn, Owner & President – Terry Finn Direct
Terry Finn, has over 24 years of experience with
more than 600 DR campaigns to his credit. This past
year alone, Terry has handled the creative and
written projects for 25 top DR programs. He excels
at preparing striking CTA’s (Calls To Action). In one
recent week’s rankings of the top product offerings,
the most successful of infomercials, Terry created
and wrote 6 of the top projects with several in the
top 10.

21. Pat Finn, Owner & President - Results Producers
Pat Finn, has been producing successful DR campaigns
for more than 20 years and has sold upwards of a billion
dollars worth of product for his clients. He has turned
young companies into major brands and has produced
commercials for established brands like Sony, Norelco,
and Royal Caribbean Cruise Lines. His company has had
success in virtually every major category, including acne
and skincare.

22. Mark Bigelow, Partner - Mercury Media
Mercury is the largest privately owned, full-service
performance marketing agency in the country and provides
media funding for DR campaigns. Mercury has been a leader
in the DR industry for well over 20 years. They are the
leading experts at generating consumer transactions and
acquiring customers through the use of television and all
digital media. They have led the way in creating industryleading analytics and media management systems that allow
for optimized campaign performance. With the addition of
their online Mercury iMarketing, Mercury brings to us a full
service digital agency with a complete suite of online
advertising services. Mercury offers fully integrated offline
and online solutions with Media Trac and other analytics.

23. . . . and Selina Gomez (with a Twitter following
of over 15 million people) as our celebrity endorser
and spokesperson.

24. SOCIAL MEDIA
DYNAMICS
Our team will be strongly focused on
social media and will draw upon companies such
as Bottlenose, Simply Measured, embarke.com,
Native Mobile Ads, Sales Force Marketing
Cloud, bigcommerce.com, Media Associates,
simulmedia.com, mediabuying.com, Platinum
Rye, The Branding Company and Richard
Kirshenbaum of NSG/SWAT for social media
content and execution.

25. USE OF PROCEEDS THROUGH LAUNCH
Clinicals (including before & after photos and testimonials)
Sub-patent Agreement (Columbia)
Web Design & Packaging Design
Infomercial Production (from concept to creation)
DRTV Media Test
Social Media & Public Relations
Product Branding
Talent (celebrity spokesperson)
Legal & Accounting
Operating and Administrative
Inventory
Media Analytics
Deposits: Telemarketing, Fulfillment & Merchant Account
$ 75,000
$ 40,000
$ 75,000
$ 175,000
$ 50,000
$ 50,000
$ 50,000
$ 220,000
$ 100,000
$ 50,000
$ 40,000
$ 25,000
$ 75,000
$1,025,000

26. 5-YEAR SUMMARY
PROJECTIONS

27. Total Revenues:
$17,761,411
Gross Costs:
$7,605,008
Total Expenses:
$8,337,899
Net Income:
$1,818,505
Year
1
Total Revenues:
$135,350,322
Gross Costs:
$49,989,167
Total Expenses:
$38,138,661
Net Income:
$47,222,493
Year
2
Total
Revenues:
$100,259,380
Gross Costs:
$37,494,642
Total xpenses:
$28,927,823
Net Income:
$33,836,915
Year
3
Total Revenues:
$339,786,061
Gross Costs:
$12,776,635
Total Expenses:
$94,962,419
Net Income:
117,057,287
Year
4
Total Revenues:
$143,590,005
Gross Costs:
$60,102,830
Total Expenses:
$45,451,973
Net Income:
56,865,427
Year
5

28. Z Clear. . . The
Benzoyl Peroxide Free
Acne Solution

29. From Concept to Consumer
TelePro-Direct, Inc.
115 River Road, Suite 824
Edgewater, NJ 07020
201.945.5566
teleprodirect@gmail.com
www.teleprodirect.com