At ROAR, we believe that PR is not just about making noise, it is about delivering an important message, in a distinct voice to those who most need to hear it.
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
ROARIMC Credentials 2020.1
1. The Right Message,
To the Right Market,To the Right Market,
EVERYTIME.
info@roarimc.cominfo@roarimc.com
Message,
To the Right Market,
ROARIMCINC
To the Right Market,
EVERYTIME. Integrated Marketing Communications
2. A ROARROAR is a message that has all the
It is DISTINCT, CLEAR,DISTINCT, CLEAR,
AA ROARROAR
It is DISTINCT, CLEAR,DISTINCT, CLEAR,
This is what we strive to achieve with all our messaging
for all of our campaigns, for all of our clients.
ROARROAR Integrated Marketing Communications
is a message that has all the elements of great PRelements of great PR.
DISTINCT, CLEAR,DISTINCT, CLEAR, and RESOUNDINGRESOUNDING.
ROARROAR IS PRIS PR
DISTINCT, CLEAR,DISTINCT, CLEAR, and RESOUNDINGRESOUNDING.
This is what we strive to achieve with all our messaging
for all of our campaigns, for all of our clients.
3. ROARROAR’s Principals are:
Jenny ROROckwell
ROAR isROAR is
Jenny ROROckwell
Founded in 2011, ROARROAR has handled successful campaigns
for a broad range of brands, products, and services.
ROARROAR Integrated Marketing Communications
’s Principals are:
and Max ARARroyo.
ROAR isROAR is
and Max ARARroyo.
has handled successful campaigns
for a broad range of brands, products, and services.
4. WHO WE ARE
We are a DynamicDynamic and
with fresh ideas, the right network, and innovativewith fresh ideas, the right network, and innovative
methods to help our clients
RightRight MessageMessage to the Right MarketRight Market
ROARROAR Integrated Marketing Communications
WHO WE ARE
and VersatileVersatile PR agency
right network, and innovativeright network, and innovative
help our clients deliver the
Right MarketRight Market, EveryEvery timetime.
5. OUR PHILOSOPHY
For as long as there is a need for companies to be
perceived a certain way, there
Good PRGood PR is not held back by medium or method.
It is about bridging brand and audiencebridging brand and audience
targetedtargeted messagingmessaging, by whatever means work best
for every client’s unique circumstancesfor every client’s unique circumstances
ROARROAR Integrated Marketing Communications
OUR PHILOSOPHY
For as long as there is a need for companies to be
there will be a need for PR.
is not held back by medium or method.
bridging brand and audiencebridging brand and audience through
whatever means work best
for every client’s unique circumstancesfor every client’s unique circumstances.
6. • Brand Publicity
• Reputation Management and
Crisis Preparedness
• Crisis Communications and
WHAT WE DO
• Crisis Communications and
Issues Management
• Internal Communications and
Employee Relations
• Content Development and
Editorial Services
ROARROAR Integrated Marketing Communications
• Events Management
• Media Relations
• Influencer and Blogger Relations
• Digital Marketing, Social Media Marketing,
WHAT WE DO
• Digital Marketing, Social Media Marketing,
and Community Management
• Digital Public Relations
• Marketing Communications
• Corporate Social Responsibility,
Advocacy and Community Relations
7. ROARROAR is RESOURCEFUL.RESOURCEFUL.
With an enviable media networkenviable media network across all platforms from print, to radio,
ROAR’s STRENGTHS
With an enviable media networkenviable media network across all platforms from print, to radio,
to television, to digital; whether you require mainstream or specialty,
high-end or mass-based; NewsNews, BBusiness, Lifestyle, Entertainment, Health,usiness, Lifestyle, Entertainment, Health,
F&B, Tech, Tourism or MotoringF&B, Tech, Tourism or Motoring
media you need.
ROARROAR Integrated Marketing Communications
RESOURCEFUL.RESOURCEFUL.
across all platforms from print, to radio,
ROAR’s STRENGTHS
across all platforms from print, to radio,
whether you require mainstream or specialty,
usiness, Lifestyle, Entertainment, Health,usiness, Lifestyle, Entertainment, Health,
F&B, Tech, Tourism or MotoringF&B, Tech, Tourism or Motoring, ROARROAR has a relationship with the
media you need.
8. ROARROAR is CREATIVE.CREATIVE.
ROARROAR’s content development services are among the best in the
ROARROAR content is routinely published “as seeded” and as approved by our clients
ROAR’s STRENGTHS
ROARROAR content is routinely published “as seeded” and as approved by our clients
Many of whom are global top 500 companies.
ROARROAR has the flexibility to handle content requirements well
outside the scope of traditional public relations such as speech writing,
social media content, SEO writing, event and video script writing,
newsletter writing, and even lay
ROARROAR Integrated Marketing Communications
CREATIVE.CREATIVE.
’s content development services are among the best in the industry.
content is routinely published “as seeded” and as approved by our clients;
ROAR’s STRENGTHS
content is routinely published “as seeded” and as approved by our clients;
Many of whom are global top 500 companies.
has the flexibility to handle content requirements well
outside the scope of traditional public relations such as speech writing,
social media content, SEO writing, event and video script writing,
newsletter writing, and even lay-out services.
9. BRANDS THAT HAVE FOUND THEIR
ROARROAR Integrated Marketing Communications
BRANDS THAT HAVE FOUND THEIR ROARROAR
10. BRANDS THAT HAVE FOUND THEIR
ROARROAR Integrated Marketing Communications
BRANDS THAT HAVE FOUND THEIR ROARROAR
11. BRANDS THAT HAVE FOUND THEIR
ROARROAR Integrated Marketing Communications
BRANDS THAT HAVE FOUND THEIR ROARROAR
12. BRANDS THAT HAVE FOUND THEIR
ROARROAR Integrated Marketing Communications
BRANDS THAT HAVE FOUND THEIR ROARROAR
13. CLIENTS THROUGH PARTNER AGENCIES
ROARROAR Integrated Marketing Communications
CLIENTS THROUGH PARTNER AGENCIES
14. CLIENTS THROUGH PARTNER AGENCIES
ROARROAR Integrated Marketing Communications
CLIENTS THROUGH PARTNER AGENCIES
15. CLIENTS THROUGH PARTNER AGENCIES
ROARROAR Integrated Marketing Communications
CLIENTS THROUGH PARTNER AGENCIES
16. Over a period of sixsix (6) years(6) years
ROARROAR has successfully handled campaigns
for brands across several industries,for brands across several industries,
involving countless platforms,
ROARROAR Integrated Marketing Communications
(6) years(6) years since incorporating in 2013,
has successfully handled campaigns
brands across several industries,brands across several industries,
platforms, and diverse media.
18. ROARROAR Integrated Marketing Communications
Client: Manila MedClient: Manila Med / 155 Seconds/ 155 Seconds
““PagkakaroonPagkakaroon ng seizure ngng seizure ng batabata,, isinisiisinisi ngng
magulangmagulang sasa sobrangsobrang paggamitpaggamit ng gadgetsng gadgets””
July 14, 2017, ABSJuly 14, 2017, ABS--CBN TV PatrolCBN TV Patrol WorldWorld
withwith NoliNoli De Castro andDe Castro and KoriKori QuintosQuintos
ReportingReporting
https://media-meter.net/client/#/
https://media-meter.net/client/#/
Client: Manila Med / 150Client: Manila Med / 150 SecondsSeconds
““PagkakaroonPagkakaroon ng seizure ngng seizure ng batabata,, isinisiisinisi ngng
magulangmagulang sasa sobrangsobrang paggamitpaggamit ng gadgets”ng gadgets”
July 17, 2017, ABSJuly 17, 2017, ABS--CBN Umagang KayCBN Umagang Kay GandaGanda
andand KoriKori QuintosQuintos ReportingReporting
meter.net/client/#/media-single/video/6ffe68b1768c35fc55c2115c60720380/1
meter.net/client/#/media-single/video/1f78989e38a8381b23d763adc6c5aa3c/1
19. ROARROAR Integrated Marketing Communications
Client: ManilaClient: Manila MedMed / 138 Seconds/ 138 Seconds
““DOH at WHODOH at WHO naglabasnaglabas ng guidelinesng guidelines kaugnaykaugnay
sasa MalnutrisyonMalnutrisyon sasa mgamga batabata””
July 20, 2017, TV PatrolJuly 20, 2017, TV Patrol World withWorld with NoliNoli DeDe
Castro andCastro and KoriKori QuintosQuintos ReportingReporting
https://media-meter.net/client/#/
https://media-meter.net/client/#/
Client: ManilaClient: Manila
“Clampdown“Clampdown
meter.net/client/#/media-single/video/d49c8732f04abccd395072c20e098244/1
meter.net/client/#/media-single/video/597c769a8da9f7421cad7ba20216f9e1/1
Client: ManilaClient: Manila MedMed / 3506/ 3506 Seconds (58 min. 23 sec.)Seconds (58 min. 23 sec.)
“Clampdown“Clampdown on Junk Foods, Sugaryon Junk Foods, Sugary Drinks in schools.”Drinks in schools.”
July 10, 2018, TV5 News Agenda withJuly 10, 2018, TV5 News Agenda with CitoCito BeltranBeltran
20. ROARROAR Integrated Marketing Communications
Client: ManilaClient: Manila MedMed / 2811/ 2811 Seconds (46Seconds (46 min.min. 5151 sec.)sec.)
“Diabetes“Diabetes HotspotHotspot –– Interview on Agenda”Interview on Agenda”
July 10, 2018, TV5July 10, 2018, TV5 News Agenda withNews Agenda with CitoCito BeltranBeltran
https://media-meter.net/client/#/
https://media-meter.net/client/#/
meter.net/client/#/media-single/video/30eb1d5ea79d0d657b12cd7eddbc2db5/1
meter.net/client/#/media-single/video/830f29f4e713504162f95c40955ef738/1
Client: ManilaClient: Manila MedMed // 134 Seconds (2 min. 14 sec.)134 Seconds (2 min. 14 sec.)
“Pride“Pride Month,Month, ipinagdiriwangipinagdiriwang ngayongngayong
katapusankatapusan ngng HunyoHunyo.” June 29,.” June 29, 2018,2018,
TV5TV5 NewsNews AksyonAksyon ToniteTonite withwith KayeKaye ImsonImson
21. ROARROAR Integrated Marketing Communications
Client: ManilaClient: Manila MedMed // 124 Seconds124 Seconds
““BoyBoy AbundaAbunda,, sinimulansinimulan nana angang roundtableroundtable
discussion paradiscussion para sasa mgamga isyuisyu ng LGBT Community”ng LGBT Community”
May 30May 30, 2018,, 2018, ABSABS--CBNCBN BandilaBandila with Karen Davilawith Karen Davila
https://media-meter.net/client/#/
https://media-meter.net/client/#/
“LGBT“LGBT
One News The Big StoryOne News The Big Story
meter.net/client/#/media-single/video/e3f75682dd3988f6e710aeafd650557d/1
meter.net/client/#/media-single/video/c3ce918949d4cec575a38eee71482961/1
Client: ManilaClient: Manila MedMed // 126 Seconds126 Seconds
“LGBT“LGBT community caps off pride monthcommunity caps off pride month withwith
gimmicks andgimmicks and festivities”, Junefestivities”, June 29, 2018, TV529, 2018, TV5
One News The Big StoryOne News The Big Story withwith RobyRoby AlampayAlampay
22. ROARROAR Integrated Marketing Communications
Client: ManilaClient: Manila MedMed // 148 Seconds148 Seconds
““MasakitMasakit nana pagrereglapagreregla,, posiblengposibleng sintomassintomas ngng
endometriosisendometriosis ayonayon sasa Gynecologist”,Gynecologist”,
March 21,March 21, 2018,2018, ABSABS--CBN TV PatrolCBN TV Patrol
World with BernadetteWorld with Bernadette SembranoSembrano
andand KoriKori QuintosQuintos ReportingReporting
https://media-meter.net/client/#/
https://media-meter.net/client/#/
meter.net/client/#/media-single/video/50df14e67e9c2fb13d4149fb788f88c9/1
meter.net/client/#/media-single/video/1101c78238281c18eb724db3ecfd611e/1
Client:Client: Bayer / 178 SecondsBayer / 178 Seconds
““POPCOM:““POPCOM: TatlongTatlong sanggolsanggol,, isinilangisinilang sasa bansabansa
kadakada minute.”,minute.”, March 28, 2019, ABSMarch 28, 2019, ABS--CBN TVCBN TV
Patrol World withPatrol World with NoliNoli De CastroDe Castro
23. ROARROAR Integrated Marketing Communications
https://media-meter.net/client/#/
https://media-meter.net/client/#/media
Client:Client: mySlimmySlim / 66 Seconds/ 66 Seconds
““Erich Gonzales launched as new face of mySlim.”
April 18, 2018, ABSApril 18, 2018, ABS--CBNCBN
Metro Channel’s In the Metro,,
withwith MaraneMarane PlazaPlaza
Client:Client: PhilCarePhilCare/ 63 Seconds/ 63 Seconds
“Demand for prepaid insurance rising in PH”,“Demand for prepaid insurance rising in PH”,
June 27,June 27, 2018,2018, ABSABS--CBN ANCCBN ANC
Business Nightly NewsBusiness Nightly News
with Cathy Yangwith Cathy Yang
meter.net/client/#/media-single/video/85c105f75e92cb9fe4386c30eff1a6d0/1
meter.net/client/#/media-single/video/7f3c18d7fd8366be9a085d2187ecbe2c/1
33. “Populasyon ng bansa
March 29, 2019, ABS-CBN DZMM
https://media-meter.net/client/#/
“Populasyon ng bansa
March
https://media-meter.net/client/#/
ROARROAR Integrated Marketing Communications
“Populasyon ng bansa
March 29, 2019, ABS-CBN DZMM
https://media-meter.net/client/#/
“PHILCARE: Philcare Vida Care and E.R.
https://media-meter.net/client/#/
Client:Client: Bayer / 91 SecondsBayer / 91 Seconds
bansa, posibleng umabot na sa 109-M sa katapusan ng taon”,
CBN DZMM Radio Radyo Patrol Balita with Johnson Manabat
meter.net/client/#/media-single/audio/5280d933ef409a289affa0d57c9693df/1
Client: Bayer /Client: Bayer / 130130 SecondsSeconds
bansa, posibleng umabot na sa 109-M sa katapusan ng taon”,
March 28, 2019, ABS-CBN DZMM Radio Balita with Gerry Baja
meter.net/client/#/media-single/audio/2ffbb9b1afeff63548cfcf5f3b9989d7/1
Client:Client: Bayer / 105 SecondsBayer / 105 Seconds
bansa, posibleng umabot na sa 109-M sa katapusan ng taon”,
CBN DZMM Radio Radyo Gising Pilipinas with Johnson Manabat
meter.net/client/#/media-single/audio/d3c96e586d19d9cfbdeb0a944a9a944a/1
Client:Client: PhilCarePhilCare // 202202 SecondsSeconds
Vida Care and E.R. Healh Assist: Healthcare Made Smarter”,
November 26, 2018, Win Radio Manila, Heart Stories,
meter.net/client/#/media-single/ad-audio/18d6ab12f07b4f50aba78d0750fa841b/1
34. November 27, 2018, Energy FM, Hello STG with Papa Jack,
https://media-meter.net/client/#/media
March 18, 2018, ABS
https://media-meter.net/client/#/media
ROARROAR Integrated Marketing Communications
Client:Client: PhilCarePhilCare // 9393 SecondsSeconds
“PHILCARE: Pagbati sa Philcare”
November 27, 2018, Energy FM, Hello STG with Papa Jack,
meter.net/client/#/media-single/audio/c69083b86aee6dead237cd4636cced3c/1
Client:Client: ManilaMedManilaMed / 206 Seconds/ 206 Seconds
March 18, 2018, ABS-CBN 2 DZMM with Noli De Castro and Ted Failon
meter.net/client/#/media-single/audio/b1094c84561bcf1a2c23c36e31aa278b/1
35. Health and WellnessHealth and WellnessHealth and WellnessHealth and Wellness
ROARROAR Integrated Marketing Communications
Health and WellnessHealth and WellnessHealth and WellnessHealth and Wellness
38. InfraMedInfraMed
Lifestyle Asia
Front Page Directional Blurb,
Full Page, Full Color
ROARROAR Integrated Marketing Communications
InfraMedInfraMed,,
Lifestyle Asia
Front Page Directional Blurb,
Page, Full Color
41. ROARROAR Integrated Marketing Communications
ManilaMedManilaMed,,
Chinese Commercial News,
September 2018
ManilaMedManilaMed
Chinese Commercial News,
June 2017
ManilaMedManilaMed,,
Chinese Commercial News,
June 2017
42. With
ROARROAR Integrated Marketing Communications
BeroccaBerocca,,
World News, October 2012 Bayer XareltoBayer Xarelto, Philippine Daily Inquirer,
With a by-line from Charles Buban, November 2012
43. B. BraunB. Braun,
Manila Standard,
With a by-line from
Columnist Lito Cinco,
September 2013
anilaMedanilaMed,
anila Bulletin’s
oing Places Magazine
ay 2018
ROARROAR Integrated Marketing Communications
44. B.BraunB.Braun,,
Manila Bulletin,
With a by-line from
Nickky De Guzman,
January 2014
ROARROAR Integrated Marketing Communications
B.BraunB.Braun,,
Manila Bulletin,
With a by-line from
Ruth Floresca,
une 2014
45. Amway Philippines,Amway Philippines,
Philippine Star,
With a by-line fromWith a by-line from
Health and Family Editor
and Health Columnist Ching Alano,
September 2015
ROARROAR Integrated Marketing Communications
46. We don’t do random,We don’t do random,
ust preciseust precise
messaging tomessaging to
efined audiences,efined audiences,
nn the Right Media.the Right Media.
BayerBayer,
Medical Observer,
March 2016
http://medicalobserverph.com/specialreport
ROARROAR Integrated Marketing Communications
http://medicalobserverph.com/specialreport-bayer-pharmaceuticals-asia-pacific-
holds-briefing-after-strong-2015-pushes-for-stroke-prevention-programs/
47. Manila MedManila Med, Philippine Star,
With a byline from France Nicole
ROARROAR Integrated Marketing Communications
Bayer,Bayer,
Philippine Daily Inquirer,
With a by-line from Charles Buban
November 2018
, Philippine Star,
With a byline from France Nicole Teves
March 2016
Buban
52. BayerBayer
Filipino Doctor
July, 2019
BayerBayer
Health and Lifestyle
April, 2019
tps://www.thefilipinodoctor.com/healthcare.php?ne
=172&news_id=MTcy
p://www.healthandlifestyle.com.ph/pogs-holds-
mily-planning-certification/
ROARROAR Integrated Marketing Communications
53. Health Care Asia Magazine
Health and Lifestyle Magazine
ROARROAR Integrated Marketing Communications
BayerBayer
Health Care Asia Magazine
April, 2019
BayerBayer
Health and Lifestyle Magazine
April, 2019
54. PhilCarePhilCare,,
ABS-CBN Business Health,
With a by-line from Jessica Fenol
June 2018
One Interview,One Interview, TwoTwo Stories.Stories.
June 2018
ROARROAR Integrated Marketing Communications
https://news.abs-cbn.com/business/06/27/18/swipe-
for-a-doctor-health-services-go-digital-in-
philippines
https://news.abs-
cbn.com/business/06/26/18/starbucks-or-sachet-
insurance-hmos-target-cost-conscious-filipinos
57. Bayer,Bayer,
Philippine Star,
With a by-line from
Health and Family Editor
and Health Columnist
Ching Alano,
May 2019
ROARROAR Integrated Marketing Communications
May 2019
58. Bayer,Bayer, PhiStar.Net,
With a by-line from
Health and Family Editor and
Health Columnist Ching Alano,
May 2019
Bayer,Bayer, Inquirer.net Lifestyle,
With a by-line from Lifestyle
ROARROAR Integrated Marketing Communications
With a by-line from Lifestyle
Columnist Norma Chikiamco,
May 2019
https://lifestyle.inquirer.net/335788/singapore
-meet-tackles-innovative-cures-for-dreaded-
diseases/
http://www.philstar.com/health-and-
family/2019/04/30/1913582/rx-longer-healthier-
life-span
59. Manila MedManila Med
Philippine Daily Inquirer
With a byline from
Charles Buban
June 2018
ROARROAR Integrated Marketing Communications
www.modernliving.philstar.com/manilameds-
stroke-readiness-takes-lead-urban-health-issues
Frances Nicole
Manila Med,Manila Med,
Philippine Star,
PhilStar.com
With a byline from
Frances Nicole Teves,
June 2018
60. Bayer,Bayer, ManilaMed
Manila Standard,
Print and Online
October 2019
ROARROAR Integrated Marketing Communications
http://www.manilastandard.net/lifestyle/wellbeing/269275/to
http://manilastandard.net/lifestyle/home-living/307412/ph
http://www.manilastandard.net/lifestyle/wellbeing/269275/to-help-not-to-fix-.html
living/307412/ph-celebrates-world-contraception-day.html
61. Zen Institute,Zen Institute,
PhiStar.com,
With a by-line from
Jan Milo Severo,
July 2018
ManilaMedManilaMed,,
PhilStar.com Lifestyle,
With a by-line from Lifestyle
ROARROAR Integrated Marketing Communications
With a by-line from Lifestyle
Editor Deni Afinidad Bernardo,
May 2018
https://www.philstar.com/lifestyle/health-and-
family/2018/07/10/1832328/doctor-early-diagnosis-key-
todays-self-destructive-lifestyle
https://www.philstar.com/lifestyle/health-and-
family/2018/05/23/1817923/hyperthyroidism-closer-look-
jet-lis-condition
62. anila Medanila Med
appler
With a byline from
icole Limlengco, June 2018
anila Medanila Med
oli Soli (Inquirer Publications)
With a byline from
hristian San Jose, June 2018
icole Limlengco, June 2018
ROARROAR Integrated Marketing Communications
tps://nolisoli.ph/43308/filipino-lgbtqs-
anilameds-new-gender-diversity-center-help/
tps://www.rappler.com/life-and-style/203664-
ays-aiza-seguerra-geraldine-roman-come-to-
rms-sexuality
63. ManilaMedManilaMed,, PhiStar.Net,
With a by-line from Lifestyle
or Deni Afinidad Bernardo,
February 2018
Zen Institute,Zen Institute,
GMA News Online,
With a by-line from
Kathi Raneses,
ROARROAR Integrated Marketing Communications
Kathi Raneses,
December, 2017
ttps://www.gmanetwork.com/news/lifestyle/healt
handwellness/637710/7-wellness-places-to-book-
for-your-much-needed-rest-and-recovery/story/
https://www.philstar.com/lifestyle/food-and-
leisure/2018/02/20/1789685/143-3-recipes-1-
healthy-heart
66. The ZenThe Zen Institute,Institute, Rappler.com,
With a by-line from Vernise Tantuco
September 2017
Tantuco, https://www.rappler.com/life-and-style/wellness/182839-stem-cell-therapy-wellness
67. The ZenThe Zen Institute,Institute,
Rappler.com,
With a by-line from
Vernise Tantuco,
October 2017
ROARROAR Integrated Marketing Communications
https://www.rappler.com/life-and-
style/wellness/184840-liposuction-cosmetic-surgery
68. VIDAVIDA -- Snow Crystal White TomatoSnow Crystal White Tomato
Philippine Daily Inquirer, Shopping,
November 2017
ROARROAR Integrated Marketing Communications
Snow Crystal White TomatoSnow Crystal White Tomato
Philippine Daily Inquirer, Shopping,
VIDAVIDA -- SnowSnow Crystal WhiteCrystal White TomatoTomato
Philippine Daily Inquirer, Lifestyle Section,
December 2017
69. VIDAVIDA –– mySlimmySlim
Philippine Daily Inquirer,Philippine Daily Inquirer,
December
ROARROAR Integrated Marketing Communications
mySlimmySlim and Snowand Snow CapsCaps
Philippine Daily Inquirer, Shopping,Philippine Daily Inquirer, Shopping,
December 2017
70. LifestyleLifestyle
Food and DiningFood and DiningFood and DiningFood and Dining
ROARROAR Integrated Marketing Communications
LifestyleLifestyle ––
Food and DiningFood and DiningFood and DiningFood and Dining
71. CBTL 26CBTL 26thth St.St. BistroBistro // Manila Bulletin
With a by-line from Maan Pamaran
October 2013
ROARROAR Integrated Marketing Communications
CBTL 26CBTL 26thth St.St. BistroBistro // Philippine Star
With a by-line from Special Features Edito
Camille Bersola, September 201
Bulletin
Pamaran,
2013
72. CBTL 26CBTL 26thth St. Bistro,St. Bistro,
Manila Standard,
With a by-line from ROAR’s Creative Director,
Max Arroyo, November 2013
HukadHukad
Women’s Journal,
December 2017
ROARROAR Integrated Marketing Communications
HukadHukad
Women’s Journal,
December 2017
74. https://www.rappler.com/life
ROARROAR Integrated Marketing Communications
HukadHukad,, Rappler,
With a by-line from Precious Del Valle
November 2017
https://www.rappler.com/life-and-style/best-eats/188763-hukad-restaurant-dishes-gerald-anderson
75. ScrippsScripps
Manila Bulletin
With a by-line from
Food Columnist,
CJ Juntereal
July 2016
HukadHukad
Philippine Daily
Inquirer,
November 2017
ScrippsScripps
Manila Bulletin,
line from
Columnist,
Juntereal,
July 2016
77. One Full Page,One Full Page, OneOne Client,Client, Two Stories.Two Stories.
ScrippsScripps
Philippine Star, With By-Lines from
Food Columnist Claude Tayag
and Section Editor Ching Alano
July 2016
ROARROAR Integrated Marketing Communications
Two Stories.Two Stories.
ScrippsScripps
Lines from
Tayag,
Alano,
July 2016
79. a Series with a by-line from
d Columnist Norma Chikiamco,
October 2016
Scripps,Scripps,
Food Hero Parts 1 and 2,
Philippine Daily Inquirer,Philippine Daily Inquirer,
http://lifestyle.inquirer.net/241192/pinoy-chef-
wins-food-competition-in-singapore/
http://lifestyle.inquirer.net/241410/a-filipino-
chef-is-the-new-food-hero-asia/
ROARROAR Integrated Marketing Communications
80. a Series with a
line from Food
umnist Norma
Chikiamco,
October 2016
ScrippsScripps
ood Hero Series
Part 3,Part 3,
Philippine Daily
Inquirer,
October 2016
http://lifestyle.inquirer.net/244117/cheesy-lamb-
rack-kaldereta-food-heros-winning-recipe/
ROARROAR Integrated Marketing Communications
81. HukadHukad
Philippine Daily Inquirer,
With a by-line from
Food Columnist Micky
January 2018
HukadHukad,, Inquirer.net,
With a by-line from
Food Columnist Micky Fenix,
January 2018
/lifestyle.inquirer.net/283647/ngohio
ariscos-lechon-belly-authentic-
ano-cooking-qc/
ROARROAR Integrated Marketing Communications
HukadHukad
Philippine Daily Inquirer,
line from
Fenix,
January 2018
Fenix,
82. Real Estate / Property /Real Estate / Property /
Home and EntertainingHome and EntertainingHome and EntertainingHome and Entertaining
ROARROAR Integrated Marketing Communications
Real Estate / Property /Real Estate / Property /
Home and EntertainingHome and EntertainingHome and EntertainingHome and Entertaining
83. NeltexNeltex,, Philippine Daily Inquirer,
With a by-line from Kenneth Del Rosario
June 2013
ROARROAR Integrated Marketing Communications
Bayer,Bayer, The Philippine Star, October 2013
84. ROARROAR Integrated Marketing Communications
Real LivingReal Living MagazineMagazine
The Philippine Star, November 2014
85. RimadesioRimadesio
Philippine Star
With a by-line from
ection Editor, Tanya Lara,
November 2015
Front Page of the Section
Plus a Full PagePlus a Full Page
ROARROAR Integrated Marketing Communications
86. MM HomeHome,
World News,World News,
une 2019
With a by-line from
ROARROAR Integrated Marketing Communications
SMSM HomeHome, Rappler,
line from Amanda Lago
September 2017
87. SMSM HomeHome,
Manila Bulletin,
h a by-line from
Kathrina Pineda
June 2019
SMSM HomeHome
With a by-line from Terence
ROARROAR Integrated Marketing Communications
HomeHome, Manila Bulletin,
from Terence Repelente,
July 2017
88. Philippine Star Online,
SMSM HomeHome,
Philippine Daily Inquirer,
June 2019
SMSM HomeHome,
Philippine Star Online,
Modern Living,
June 2019
Philippine Daily Inquirer,
90. MundoMundo BuildersBuilders,
PhilStar.net,
Modern Living,
With a byline fromWith a byline from
Section Editor,
May Dedicatoria,
October 2018
http://modernliving.philstar.com/millennial-workspace
ROARROAR Integrated Marketing Communications
workspace-looks-like
91. MundoMundo BuildersBuilders,
One Mega,
Condo Living,
October 2018
https://condoliving.onemega.com/hectare
-one-erwan-heussaff-nico-bolzico/
ROARROAR Integrated Marketing Communications
92. Motif Design StudioMotif Design Studio
Daily Tribune and
Tribune.Net
December 2019
https://tribune.net.ph/index.php/2019/1
2/29/millennial-design-for-human-
efficiency/
ROARROAR Integrated Marketing Communications
efficiency/
93. Motif Design StudioMotif Design Studio
Manila Standard
Print and Online
December 2019
ROARROAR Integrated Marketing Communications
ttp://manilastandard.net/lifestyle/arts-
fe/312976/designed-by-millennials-for-
millennials.html
94. Motif Design StudioMotif Design Studio
Philippine Star and
PhilStar.Net
Property Report,
With a by-line from
Assistant Section Editor,
Aliyya Sawadjaan,
December 2019December 2019
ROARROAR Integrated Marketing Communications
ttps://propertyreport.ph/motif-studio-
ens-its-doors-for-collaborations/ -gram
96. OneOne Interview, Three Stories.Interview, Three Stories.
ManilaMedManilaMed
Summit – Smart Parenting,
With by-Lines from Rachel Perez,
and Jillianne E. Castillo
April and May 2018
tps://www.smartparenting.com.ph/health/your-health/pcos-the-
signs-you-have-it-and-the-possibility-of-infertility-a00026-
ROARROAR Integrated Marketing Communications
signs-you-have-it-and-the-possibility-of-infertility-a00026-
0180410
tps://www.smartparenting.com.ph/health/your-health/menstrual-
amps-is-not-normal-a00026-20180416
tps://www.smartparenting.com.ph/pregnancy/health-nutrition/7-
ctors-linked-to-having-a-high-risk-pregnancy-a00041-20180503
98. ManilaMedManilaMed
ppine Daily Inquirer,
August 2017
ManilaMedManilaMed
Philippine Star,
August 2017
ROARROAR Integrated Marketing Communications
https://www.pressreader.com/philippines/philippinehttps://www.pressreader.com/philippines/philippine-daily-inquirer/20170920/281582355806906
https://issuu.com/businessmirror/docs/businessmirror_september_20__2017
99. ManilaMedManilaMed
Philippine Star,
PhilStar Online,
Main Section,
nt Page and Page 12,
With by-lines from
Mayen Jaymalin and
Christina Mendez,
May 2017
ROARROAR Integrated Marketing Communications
https://www.philstar.com/headline
s/2017/05/18/1701439/nationwide
-smoking-ban-order-signed
100. ROARROAR Integrated Marketing Communications
ManilaMedManilaMed,, Philippine Star, Main Section
With a by-line from Mayen Jaymalin,
March 2018
ABS-CBN News, Patrol.PH
With a by-line from
ManilaMedManilaMed
CBN News, Patrol.PH
line from Kori Quintos,
March 2018
101. ROARROAR Integrated Marketing Communications
Bayer,Bayer, Philippine Daily Inquirer, Main Section
With a by-line from Jovic Yee, March 2019
Bayer,Bayer, Philippine Star, Main Section
With a by-line from Sheila Crisostomo, March 2019
Philippine Daily Inquirer, Main Section
Yee, March 2019
Philippine Star, Main Section
Sheila Crisostomo, March 2019
102. ne Interview, Multiple Stories.ne Interview, Multiple Stories.
Bayer,Bayer,
Philippine Star, Main Section
With a by-line from Mayen Jaymalin
March 2019
ROARROAR Integrated Marketing Communications
Bayer,Bayer,
Philippine Daily Inquirer, Main Section
With a by-line from Jovic Yee, March 2019
http://www.philstar.com/headlines/2019/04/01/19
06327/sex-discussions-still-taboo-filipino-homes-
popcom
https://newsinfo.inquirer.net/1100652/ph-still-below-
target-of-contraceptive-prevalence-rate
103. Bayer,Bayer,
Manila Bulletin,
Main Section, News
With by-lines from
Analou De Vera,
March 2019
ne Interview, Multiple Stories.ne Interview, Multiple Stories.
ROARROAR Integrated Marketing Communications
tps://news.mb.com.ph/2019/03/31/sex-
vaids-still-taboo-subjects-in-filipino-homes-
pcom/
ps://news.mb.com.ph/2019/03/28/philippine-
pulation-to-reach-109million-by-the-end-of-
19-popcom/
March 2019
104. YOUTH / PEOPLE CENTRICYOUTH / PEOPLE CENTRICYOUTH / PEOPLE CENTRICYOUTH / PEOPLE CENTRIC
ROARROAR Integrated Marketing Communications
YOUTH / PEOPLE CENTRICYOUTH / PEOPLE CENTRICYOUTH / PEOPLE CENTRICYOUTH / PEOPLE CENTRIC
105. ROARROAR Integrated Marketing Communications
Bayer,Bayer, Philippine Star,
Starweek Magazine, July 2019 Bayer,Bayer, Business World, July 2019
106. Bayer,Bayer, Business Mirror
With a by-line from Rizal Raoul Reyes,
July 2019
ROARROAR Integrated Marketing Communications
Bayer,Bayer,
Philippine StarPhilippine Star
August 2019
Business Mirror
Rizal Raoul Reyes,
July 2019
Bayer,Bayer,
Philippine StarPhilippine Star
August 2019
108. STI Holdings 17Q,STI Holdings 17Q,
Philippine Star, Manila Bulletin, Daily Tribune
Malaya Business Insight, Manila Times,
February 2018
ROARROAR Integrated Marketing Communications
STI Holdings 17Q,STI Holdings 17Q,
Philippine Star, Manila Bulletin, Daily Tribune
Malaya Business Insight, Manila Times,
February 2018
109. ROARROAR Integrated Marketing Communications
Country Builder’sCountry Builder’s
BankBank -- Bank’sBank’s
MergerMerger
Business Mirror,
Philippine Star,
Malaya BusinessMalaya Business
Insight,
January 2018
110. Country Builder’s BankCountry Builder’s Bank -- Bank’s MergerBank’s Merger
Manila Times, Philippine Daily Inquirer,
Manila Standard, Manila Bulletin,
December 2017
111. Bayer PhilippinesBayer Philippines
CEO Profile
Philippine Daily
Inquirer and
Inquirer.net,
With a byline from
Annelle TayaoAnnelle Tayao
January 2020
ROARROAR Integrated Marketing Communications
tps://business.inquirer.n
/286845/tactical-shift-
ays-dividends
112. Motif Design StudioMotif Design Studio
lippine Daily Inquirer and
Inquirer.Net
Business, Sunday Biz
With a by-line from
Annelle Tayao
January 2020January 2020
ROARROAR Integrated Marketing Communications
https://business.inquirer.net/286576/dre
ssing-up-space-for-the-gram
114. Philippine Daily Inquirer and Inquirer.net,
With a byline from
ROARROAR Integrated Marketing Communications
https://business.inquirer.net/253332/putting-extra-ordinary PhilCarePhilCare
CEO Profile
Inquirer and Inquirer.net,
With a byline from Annelle Tayao
July 2018
115. ROARROAR Integrated Marketing Communications
PhilCarePhilCare
CEO Profile, Feature Story,
Asian Dragon Magazine,
“From comic fan to healthcare whiz.”
September 2017
116. PhilCarePhilCare,
HeyPhil Launch / CEO Profile
United Daily News,United Daily News,
August 2018
ROARROAR Integrated Marketing Communications
119. Swipe for a doctor: Health
services go digital in Philippines
https://news.abs
cbn.com/business/06/27/18/swipe
health-services
ROARROAR Integrated Marketing Communications
PhilCarePhilCare,
Swipe for a doctor: Health
services go digital in Philippines
ABS-CBN Business,
June 2018
https://news.abs-
cbn.com/business/06/27/18/swipe-for-a-doctor-
services-go-digital-in-philippines
134. UnilabUnilab FoundationFoundation
Manila Standard Today,
With a by-line from ROAR’s
Creative Director, Max Arroyo,Creative Director, Max Arroyo,
November 2013
ROARROAR Integrated Marketing Communications
135. SundaySunday Times FrontTimes Front
Page + Cover Feature =Page + Cover Feature =
TwoTwo Full PagesFull Pages
UnilabUnilab Foundation,Foundation,UnilabUnilab Foundation,Foundation,
Manila Times,
With a by-line from Lea
Beltran,
November 2013
ROARROAR Integrated Marketing Communications
144. Snowcaps,Snowcaps,
Inquirer
With a by-line from
Angelica Villanueva
(contributor),
August 2017
Snowcaps,Snowcaps,
Chinese Commercial News,
August 2017
ROARROAR Integrated Marketing Communications
Snowcaps,Snowcaps,
Inquirer Libre,
line from
Angelica Villanueva
(contributor),
August 2017
151. ROARROAR Integrated Marketing Communications
Cignal TV, Colours,
Philippine Daily Inquirer ,
With a by-line from Tatin Yang,
May 2014
152. KixKix ChannelChannel
Manila Bulletin,
Main section Front PageMain section Front Page
directional blurb,
With a by-line from Section Editor
Rowena Alcaraz,
Full Page, Full Color + 3/4ths Page,
May 2015
ROARROAR Integrated Marketing Communications
153. Scripps,Scripps,
HGTVHGTV,,
lippine Star,
ith a by-line
from the
Assistant
tertainment
Editor,
Nathalie
Scripps, HGTVScripps, HGTV
ROARROAR Integrated Marketing Communications
Nathalie
Tomada,
April 2016
Scripps, HGTVScripps, HGTV, Philippine Daily Inquirer, With a by-line from
the Entertainment Editor, Rito Asilo, April 2016
154. Scripps, HGTV,Scripps, HGTV,
ippine Daily Inquirer,
th a by-line from the
Entertainment Editor,
Rito Asilo,
April 2016
p://entertainment.inquirer.net/
4042/handy-hunky-cousins-vow-
to-chase-desperate-kitchen-
owners-blues-away
ROARROAR Integrated Marketing Communications
155. With a by-line from the Assistant
ROARROAR Integrated Marketing Communications
http://philstar.com/entertainment/2016/04/29/1577800/it-takes-
kitchens
Scripps, HGTVScripps, HGTV,
Philippine Star,
line from the Assistant Entertainment Editor,
Nathalie Tomada, April 2016
-two-save-most-desperate-
156. KIX RUTE,KIX RUTE,
Philippine Star
PhilStar.com,
With a by-line from the
Section Editor, Ching Alano
September 2016
ROARROAR Integrated Marketing Communications
https://www.philstar.com/lifestyle/health-and-family/2016/09/06/1620732/are-you-toughest
KIX RUTE,KIX RUTE,
Philippine Star,
PhilStar.com,
line from the
Alano,
September 2016
toughest-pinoy
157. Snow Crystal White Tomato,Snow Crystal White Tomato,
With a by-line from Bea Rodriguez
http://www.gmanetwork.com/entertainment/showbiznews/news/7560/in
ROARROAR Integrated Marketing Communications
Snow Crystal White Tomato,Snow Crystal White Tomato,
GMA News Entertainment,
line from Bea Rodriguez, July 2017
www.gmanetwork.com/entertainment/showbiznews/news/7560/in-photos-marian-rivera-newest-endorser-of-
whitening-and-anti-aging-supplement/photo/91204/kapuso-star
159. w Crystal White Tomatow Crystal White Tomato,,
Philippine Star,
With a by-line from the
Assistant Entertainment
Editor Nathalie Tomada,
August 2017
ow Crystal White Tomatoow Crystal White Tomato
ROARROAR Integrated Marketing Communications
ow Crystal White Tomatoow Crystal White Tomato
Manila Bulletin,
With a by-line from
Mary Angela Barlongay,
September 2017
160. Snow Crystal White TomatoSnow Crystal White Tomato
Inquirer Libre, With by line from
Angelica Alicia Villanueva, August 2017
Snow Crystal White TomatoSnow Crystal White Tomato
ABS-CBN Push Entertainment,
With by line from Nimfa Chua,
August 2017
ROARROAR Integrated Marketing Communications
http://cms-push.abs-cbn.com/2017/8/1/photos/motherhoodcbn.com/2017/8/1/photos/motherhood-makes-marian-rivera-bloom-even-more-166304?img=166310
161. ukadukad,, ABS-CBN Push
ntertainment, News,
resh Scoops, Video,
With by line from
any Chua,
ovember 2017
ukadukad,, ABS-CBN Push
ntertainment, News,
http://push.abs-cbn.com/2017/11/10/videos/gerald-on-his
http://push.abs-cbn.com/2017/11/10/videos/gerald-anderson
ntertainment, News,
resh Scoops, Video,
With by line from
any Chua,
ovember 2017
ROARROAR Integrated Marketing Communications
his-new-endorsement-panalo-ng-sitwasyo-171232
anderson-masaya-sa-naganap-na-wedding-scen-171231
162. HukadHukad,,
S-CBN Push Entertainment,
Fresh Scoops, Photos,
With by line from Sany Chua,
November 2017
ManilaMedManilaMed
Smart Parenting
June 2017June 2017
ROARROAR Integrated Marketing Communications
http://push.abs-
cbn.com/2017/11/17/photos/gerald-anderson-
endorses-cebu-based-restaurant-cha-171490
https://www.smartparenting.com.ph/life/ne
ws/ice-seguerra-remembers-feeling-different-
kindergarten-a1154-20180613
163. ManilaMedManilaMed
Manila Bulletin,
Mb.com.ph
With a by-line from
egina Mae Parungao,
May 2018
ROARROAR Integrated Marketing Communications
tps://entertainment.mb.com.p
/2018/05/26/ice-concerned-
ver-voice-change-should-next-
age-come/
164. mySlimmySlim,,
ABS CBN Lifestyle
With a by-line from
Brooke Villanueva,
April 2018
mySlimmySlim,,
ABS CBN Metro Style
With a by-line from
ROARROAR Integrated Marketing Communications
https://lifestyle.abs-cbn.com/articles/6423/fitness-inspo-skinny
is-sexy-and-other-fitness-myths-erich-gonzales-refuses-to-
believe-in
https://metro.style/people/celebrities/this-is-how-you-can-look
as-hot-as-erich-gonzales/8876
With a by-line from
Marane Plaza,
April 2018
skinny-
look-
165. mySlimmySlim,,
ABS CBN Push Entertainment
With a by-line from Kiko Escuadro,
March 2018
mySlimmySlim,,
Philippine Star Entertainment Online
With a by-line from Jan Milo Severo,
April 2018
ROARROAR Integrated Marketing Communications
https://push.abs-cbn.com/2018/3/22/fresh-scoops/erich-
gonzales-is-dating-again-180840
https://www.philstar.com/entertainment/2018/04/06/1803463/
erich-gonzales-shares-lesson-learned-breakup-daniel-matsunaga
April 2018
,,
ABS CBN Push Entertainment
,
March 2018
,,
Philippine Star Entertainment Online
,
April 2018
https://www.philstar.com/entertainment/2018/04/06/1803463/
matsunaga
April 2018
166. ROARROAR Integrated Marketing Communications
https://push.abs-cbn.com/2018/3/22/photos/erich
gonzales-flaunts-slim-figure
cbn.com/2018/3/22/photos/erich-
figure-at-endorsement-180895
mySlimmySlim
ABS-CBN Push Entertainment,
With by line from Nimfa Chua,
March, 2018
167. mySlimmySlim,,
ABS CBN Lifestyle
With a by-line from
Brooke Villanueva,
April 2018
mySlimmySlim,,
ABS CBN Metro Style
With a by-line from
ROARROAR Integrated Marketing Communications
With a by-line from
Marane Plaza,
April 2018
ttps://entertainment.mb.com.ph/2018/0
/23/pretty-pious/
168. mySlimmySlim,,
Summit, Cosmo.ph,
Entertainment News,
With a by-line from
Leo Balante,
March 2018
mySlimmySlim,,
Expat Online
ROARROAR Integrated Marketing Communications
Expat Online
April 2018
www.cosmo.ph/entertainment/erich-gonzales-non-
showbiz-suitor-mateo-lorenzo-a1121-20180322
http://expatphilippines.ph/2018/04/02/myslim-and-
erich-fit-fast-and-sexiness-that-lasts
169. Special ProjectsSpecial ProjectsSpecial ProjectsSpecial Projects
ROARROAR Integrated Marketing Communications
Special ProjectsSpecial ProjectsSpecial ProjectsSpecial Projects
178. Public and Media Events:Public and Media Events:
Often regarded as the “Siamese Twin”Often regarded as the “Siamese Twin”
of Public Relations,of Public Relations,
ROAR has been and will alwaysROAR has been and will always
be flexible with respect to events.be flexible with respect to events.be flexible with respect to events.be flexible with respect to events.
As events are often multiAs events are often multi
efforts, ROAR has handled events bothefforts, ROAR has handled events both
on its own or as part of a team over the years.on its own or as part of a team over the years.
ROARROAR Integrated Marketing Communications
Public and Media Events:Public and Media Events:
Often regarded as the “Siamese Twin”Often regarded as the “Siamese Twin”
of Public Relations,of Public Relations,
ROAR has been and will alwaysROAR has been and will always
be flexible with respect to events.be flexible with respect to events.be flexible with respect to events.be flexible with respect to events.
As events are often multiAs events are often multi--agencyagency
efforts, ROAR has handled events bothefforts, ROAR has handled events both
on its own or as part of a team over the years.on its own or as part of a team over the years.
179. ROARROAR
In House Events andIn House Events andIn House Events andIn House Events and
Event CollaborationsEvent Collaborations
ROARROAR Integrated Marketing Communications
ROARROAR
In House Events andIn House Events andIn House Events andIn House Events and
Event CollaborationsEvent Collaborations
181. Berocca’sBerocca’s Night on FullNight on Full BlastBlast
October 2012
ROARROAR Integrated Marketing Communications
BlastBlast
October 2012
182. CBTL 26CBTL 26thth St. BistroSt. Bistro
Media Event,
September 2013
ROARROAR Integrated Marketing Communications
St. BistroSt. Bistro,
Media Event,
September 2013
190. Scripps TV,Scripps TV,
Food Network and The Asian Food Channel
“Inspired” With Anna Olson
Media Event, June, 2016
ROARROAR Integrated Marketing Communications
Scripps TV,Scripps TV,
Food Network and The Asian Food Channel
“Inspired” With Anna Olson
Media Event, June, 2016
195. Snow Crystal White TomatoSnow Crystal White Tomato
Grand Launch,
July 2017
ROARROAR Integrated Marketing Communications
Snow Crystal White TomatoSnow Crystal White Tomato,
Launch,
July 2017
196. mySlimmySlim
Grand Launch of new endorser,
February 2018
ROARROAR Integrated Marketing Communications
mySlimmySlim,
Grand Launch of new endorser,
February 2018
199. SM Home,SM Home,
Complete your Home
Campaign Launch and Press Event,
June 2017
ROARROAR Integrated Marketing Communications
SM Home,SM Home,
Complete your Home
Campaign Launch and Press Event,
June 2017
200. SM Home,SM Home,
Essentials of Condo Living
Press Event,
September 2017
ROARROAR Integrated Marketing Communications
202. In the corporate jungle,In the corporate jungle, it’sit’s
andand the fittest companiesthe fittest companies
ROARROAR Integrated Marketing Communications
it’sit’s survival of the fittest,survival of the fittest,
the fittest companiesthe fittest companies are those thatare those that