SharkReach is a next generation influencer marketing company that partners with celebrities and influencers to endorse brands on social media. It has a network of over 20,000 influencers reaching over 2.9 billion people. The company uses proprietary technology to track campaign performance and rewards top influencers with stock options, making it the only "influencer owned" company. It has experienced success with campaigns for clients like Universal Pictures. The influencer marketing industry is growing rapidly and shifting toward digital media, representing an opportunity for SharkReach to gain market share through organic growth and acquisitions.
What does the rest of 2016 hold for the innovation economy? SVB Analytics' State of the Markets Report provides a summary of key market indicators impacting the innovation economy, including venture capital funding and valuation trends, crossover investor activity, and what’s ahead for the second half of 2016.
Silicon Valley Bank’s Trends in Healthcare Investments and Exits report analyzes the fundraising, investment, M&A and IPO activity of private, venture-backed biopharma, medical device and diagnostic/tools companies. Report author Jon Norris also gives his annual forecast of what’s likely to happen in 2016.
Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US$529billion, a slight decline from the +4.6% predicted in March 2015, and 2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spend.
What does the rest of 2016 hold for innovation companies? In a mid-year update on State of the Markets, the SVB Analytics team analyzed data from the first half of 2016 to identify key trends impacting SVB's clients.
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What does the rest of 2016 hold for the innovation economy? SVB Analytics' State of the Markets Report provides a summary of key market indicators impacting the innovation economy, including venture capital funding and valuation trends, crossover investor activity, and what’s ahead for the second half of 2016.
Silicon Valley Bank’s Trends in Healthcare Investments and Exits report analyzes the fundraising, investment, M&A and IPO activity of private, venture-backed biopharma, medical device and diagnostic/tools companies. Report author Jon Norris also gives his annual forecast of what’s likely to happen in 2016.
Based on data received from 59 markets across the Americas, Asia Pacific and EMEA, Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US$529billion, a slight decline from the +4.6% predicted in March 2015, and 2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spend.
What does the rest of 2016 hold for innovation companies? In a mid-year update on State of the Markets, the SVB Analytics team analyzed data from the first half of 2016 to identify key trends impacting SVB's clients.
New Frontier Data's mission is to elevate the discussion around the legal cannabis industry globally by providing unbiased vetted information and educating stakeholders to make informed decisions.
mHealth: Global Projects, Software & Critical Perspectives
Icd4 London Meetup
GSMA HQ, London, UK
Tuesday 26th January 2016
For more info: http://www.meetup.com/London-ICT4D/events/227274734/
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2020 successful digital marketing research pilot with Money Making Conversations to build and deliver the best digital marketing algorithm in the world at the lowest customer acquisition cost possible, exceeding all ad management across YouTube, Google, Facebook, Instagram and Websites.
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Based in Ann Arbor, Michigan, Zomedica is a veterinary health company creating diagnostic and therapeutic products for horses, dogs, and cats by focusing on the unmet needs of clinical veterinarians. With modest cash burn and a strong balance sheet, including $142.4 million cash and cash equivalents as of June 30, 2023, Zomedica is well-positioned to fund both organic growth and acquisitions.
Dócola is a social good organization with the only free care communication platform that consolidates thousands of free and low-cost patient education resources from the leading nonprofit, government, and commercial organizations in one marketplace. Plus, you can easily create and upload your own resources.
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ASP Isotope is an isotope enrichment company utilizing technology developed in South Africa over the past 20 years to enrich isotopes of elements or molecules with low atomic masses. Many of these elements are unsuitable for enrichment using traditional methods such as centrifuges. The Company’s initial focus is on producing and commercializing highly enriched isotopes for the healthcare and technology industries.
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Lantern Pharma is an AI company transforming the cost, pace, and timeline of oncology drug discovery and development. Our proprietary AI and machine learning (ML) platform, RADR®, leverages over 25 billion oncology-focused data points and a library of 200+ advanced ML algorithms to help solve billion-dollar, real-world problems in oncology drug development. By harnessing the power of AI and with input from world-class scientific advisors and collaborators, we have accelerated the development of our growing pipeline of therapies including eleven cancer indications and an antibody-drug conjugate (ADC) program. On average, our newly developed drug programs have been advanced from initial AI insights to first-in-human clinical trials in 2-3 years and at approximately $1.0-2.0 million per program.
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Sharps Technology is a medical device and pharmaceutical packaging company specializing in the development and manufacturing of innovative drug delivery systems. The Company’s product lines focus on low waste and ultra-low waste syringe technologies that incorporate both passive and active safety features. These features protect front line healthcare workers from life-threatening needle stick injuries and protect the public from needle re-use. Sharps Technology has extensive expertise in specialized prefilled syringe systems and is on track to launch this new product line in Q4 2023. The Company has a manufacturing facility in Hungary and has partnered with Nephron Pharmaceuticals to expand its manufacturing capacity in the US.
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Lantern Pharma is an AI company transforming the cost, pace, and timeline of oncology drug discovery and development. Our proprietary AI and machine learning (ML) platform, RADR®, leverages over 25 billion oncology-focused data points and a library of 200+ advanced ML algorithms to help solve billion-dollar, real-world problems in oncology drug development. By harnessing the power of AI and with input from world-class scientific advisors and collaborators, we have accelerated the development of our growing pipeline of therapies including eleven cancer indications and an antibody-drug conjugate (ADC) program. On average, our newly developed drug programs have been advanced from initial AI insights to first-in-human clinical trials in 2-3 years and at approximately $1.0-2.0 million per program.
Genetic Technologies is a diversified molecular diagnostics company. A global leader in genomics-based tests in health, wellness and serious disease through its geneType and EasyDNA brands. GENE offers cancer predictive testing and assessment tools to help physicians to improve health outcomes for people around the world. The Company has a proprietary risk stratification platform that has been developed over the past decade and integrates clinical and genetic risk to deliver actionable outcomes to physicians and individuals. Leading the world in risk prediction in oncology, cardiovascular and metabolic diseases, Genetic Technologies continues to develop risk assessment products.
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Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wines by the glass, SALT naturally flavored tequilas, Pulpoloco Sangria, and TapouT performance hydration and recovery drinks and TapouT Cognitive Energy Drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution.
2. SharkReach is a Disruptor
to the traditional media, marketing
and advertising industry.
We are a Next Generation
Influencer Marketing Company
that partners with celebrities and
influential people (influencers) to
organically endorse brands on social
media.
2
3. Steve worked for more than 17 years
in the media business in senior
management. Having worked with
high profile media assets within
Television, Print, Digital, Outdoor &
Events, Steve has unparalleled
knowledge of creative marketing
tactics.
Steve SMITH
CEO
Steve has 15+ years of experience in
media sales and monetization. Holding
positions at Discovery Digital,
BroadbandTV, Dailymotion, WWE and
ION (Influencer Outreach Network)
where he was a part of the development
team producing the operational backend
of ION’s influencer and client facing
platform.
Steve MORIYA
GM / SVP SALES
Our Executive Team
Media Visionaries with Proven Track Records
3
4. Former Chief Digital Officer
of McCann, Managing
Director at IBM
Eric PILKINGTON
Sr. Advisor - Winnick Group,
Former President of
Relativity Media
Randall COX
VP at Fox, ThinkLA Board
Member, thought leader
David GOODRICH
Digiday CMO, President –
GOVA, SVP Strategy –
Collective Digital Studio
Paul KONTONIS
Media industry veteran, Fox
News, World Wrestling
Entertainment
Patricia CLARK
Media start-up veteran
Jake KOVALCIK
Former editor in chief PC
Magazine & GM Discovery
Communications
Jim LOUDERBACK
Our Board and Advisory
Experts and Industry Leaders
4
Inventor of the infomercial,
Original shark on Sharktank,
Pioneer of As Seen of TV
Kevin Harrington
5. What Forms of Advertising Do
Consumers Trust?
Opportunity
Influencer Marketing is changing the face of traditional
Online Advertising and Marketing
Social influencers offer a
more authentic voice,
leading to more engaged
audiences.
Recommandations
from
People I Know
92%
Consumer Opinions
Posted Online
70%
Branded
Websites
58%
Ads on
TV
47%
Online
Banner Ads
33%
Social
Influence
5 Source: Nielsen
6. Influencer Marketing Will Only Accelerate
Influencer marketing is expected to be one of the fastest growing areas of social media in the coming years as
Millennials are about to move into their prime spending years
92 M
Millennials
Age below 35
61 M
Generation X
Age 35-50
77 M
Baby
Boomers
Age 50-70
5 out of 6
Millennials in the
US connect with
companies on
social media
networks
The Millennial generation impact on
the economy is going to be huge
Sources: US Census Bureau, Pew Research Center6
7. Source: PR Newswire *EMV – Earned Media Value
For every dollar spent,
marketers see an EMV* of
$6.85 on Influencer
Marketing Programs making
this a powerful tools for
companies to successfully
engage their audiences.
7
8. Our proprietary technology allows brands
to make offers to influencers and track
exactly how effective each influencer is
based on the level of engagement of their
social media posts.
We reward influencers by offering
company stock options to top performers.
That’s why we are considered an
‘Influencer Owned’ company, the only one
of its kind.
Unique Influencer
Owned Network
Proprietary
Technology
Our Solution
We combine the strength
of an Influencer Owned Network with Proprietary Technology
8
9. Also Feature On
Forbes quoted
SharkReach as a “Game
Changing Company”
in influencer marketing
9
10. Our Unique Influencer Owned Network
Influencers are offered ownership in SharkReach via employee stock option program
10
Our influencers have
the opportunity to
earn stock options
based upon their
reach.
Our influencers have a
fiduciary duty to
SharkReach as well as
a non-compete when
starting a program.
Our influencers are
vested in the success
of the company, our
client and our
network.
SharkReach continues
to activate influencers
on all Social Media
platforms, globally.
1 2 3 4
11. Our Proprietary Technology
SharkReach’s technology enables clients to select suitable Influencers and seamlessly track Campaigns
Campaign level reporting engine that allows clients
to log in and view the statistics of delivery of the
campaign in real time calculating impressions,
views, likes & shares, carrying the reporting across
all social media outlets and the web.
Asses Campaign effectiveness and monitor brand
sentiment across Social Media and the Web. There
is no other company tracks sentiment as
SharkReach can. This is an industry first feature.
Influencer Ranking System and Influencer Market
place allows clients to select relevant Influencers
for their Campaign utilizing SharkRank’s proprietary
influencer ranking algorithm.
11
13. Business Model
We select key influencers for a brand’s marketing campaign and collect a healthy margin on every transaction
We select suitable
Influencers for their
Campaign
Our Customers Are
Brands & Agencies
SharkReach collects a healthy margin
on every transaction
Industry Deal
Size Ranges from
$30k to $2m
We asses campaign
effectiveness &
provide reporting
13
14. 20,000+
Influencers
200M+
Likes & Shares
500M+
Followers
2.9Billion
Aggregate Reach
Our network consists
of over 20,000 of
the best and most
prominent influencers
with a combined
reaching over 2.9
billion aggregate
reach.
Our Influencer Owned Social Media Network
We are a major MILLENNIAL targeted play in the media and marketing sectors
14
15. Shift Toward Digital Media
Digital to represent 35% of all US Ad spending by 2019
2014
2019
Digital Ad SpendingTraditional Ad Spending
US Marketing Spend Forecast
%, 2014 to 2019
65%
24%76%
35%
15 Source: Forrester Digital Marketing Forecast 2014 to 2019
16. Our market is growing
Agency fees for Social Media will reach $2.1 Billion by 2019
16
US Agency Fees for Social Media Forecast
US$ billion, 2015 & 2019
Estimated Influencers
Market Share
$1.4 B $2.1 B
5%
10%
2015 2019
Source: Forrester Digital Marketing Forecast 2014 to 2019
17. Growth Strategy
We will focus on acquisitions & sustainable organic growth in order to gain as much market share as possible
To acquire disruptive companies that meet the following criteria:
• Novel Content Management Strategies
• Sentiment Tracking Metrics
• Ownership of Extensive Client Lists & Posses Key Relationships
• Operational for over 2 years with heavy traction in the influencer marketing space
• Possess a proven approach with positive results
To grow our network and improve ShakReach’s platform:
• Full time staff dedicated to entering new social influencers & RFP’s from brands/
companies into our system
• Generate awareness of SharkReach’s rewarding options plan
• Develop new metrics and add new data sources to create more effective campaigns
17
18. Highlights
1
Rapidly growing market segment worth
over $100 billion by 2019
Additional Revenue Streams through
sponsor embedded Programing
Expansion and growth strategy to expand
into any imaginable industry
Company difficult to replicate; appealing
target for large media and advertising
companies
Seasoned management team with
multinational experience
Leader in Influencer Marketing and strong
reputation in the media industry
Innovative business model where
influencers own shares in the company
Proprietary technology and tracking
metrics for proven results
Establish network over 200,000
Influencers with over 500 million
followers
Forbes quoted SharkReach as a “game
changing company” in influencer
marketing
2
3
4
5
6
7
8
9
18
10
19. We are The Next
Generation Marketing
Company helping brands
tell their story through the
world's top influencers
19
20. What we do for our clients
SharkReach Case Study: Straight Outta Compton
Universal Pictures &
SharkReach joint Screening
and Roundtable event featuring
full cast of the movie.
“Compton Tour” – Influencers
make appearance at key
historical locations surrounding
the NWA 90’s era:
§ Eazy E’s estate residence –
Straight Outta Compton original
recording studio venue
§ Kelly Park – Ruthless Records’
artist local performance venue
§ Randy’s Donuts – East Compton
hangout
Case Study
20
21. Impressive Results
The Campaign was the most successful Social Media campaign that Universal has ever run
delivering a staggering 1600% over the contracted impressions
94.7 M
Social Reach
177 K
Engagements
177 K
Audience Engagement
81.3 M
Influencers Reach
Case Study
21
22. THANK YOU
A: 205 Pier Ave, Suite 101
Hermosa Beach, CA 90254
T: 1-888-481- 6161
E: info@sharkreach.com
facebook.com/SharkReach/
linkedin.com/company/sharkreach
@SharkReach
@sharkreach #sharkreachinfluencerowned