This document provides an overview of a business plan for Power Gym Club and Food Supplement Store. The business will be located in Depalpur, Pakistan and will offer gym facilities and equipment as well as food supplements. It outlines the company information, products/services, management structure, financial projections, and marketing strategy. The key objectives are to gain 25% market share and face competition from an existing gym called Jani Shah Depalpur Club.

1. POWER GYM CLUB
FOOD SUPPLIMENTS ENERGY DRINKS
STORE
HEALTH ISWEALTH
2017
MUHAMMAD ALI
POWER GYM CLUB ANDSUPPLIMENTS STORE
2/3/2017

2. SUPERIOR UNIVERSTY OF LAHORE
PROJECT NAME: Business Plan Power Gym Club and Food Suppliments Store
Presented to sir: Sayed Raheel Hussain
Group name : The Spartns
Leader Name: Muhammad Ali Rollno 34
Mambers of Group: Irsalan Ifthikar
RanaMudasir
Saqlain Bhatti
Sajawal Mahmood
Company name: power gym club and food suppliments
store
Company logo:
Company products:

3. DepartmentBBA 1st
Smaster
Contents of Business Plan
• Title Page
• Table of Contents
• Executive Summary
• Vision and Mission Statement
• Company overview
• Productand/or service plan
• Marketing plan
• Managementplan
• Operating plan
• Financial plan
Appendix of supporting documents

4. Title page
Type of company: private
Type of business: power gym club
Products items: food suppliments
Name of gym club: The power Gym Club
ADDRESS:
depalpur madina chowkbehind tahir
shoping center front of chicken shop
FAX: 1234567
EMAIL ; powergymclub@512gmail.com
Mobile Phone: 03001234567
Business Logo;
Business name:

5. Business slogen: Health is wealth
Company overview:
we four friend will start new compnay name power gym club and
food suppliments items .our company is private and we four
friend invest our money in our company and we open our club
very soon my company main objective is to provide good
standerd food suppliments and good quality of gym club like
automatic execrises machines and our company also have good
traners who have large experience in bodybuilding
Executive summary:
we start our business in depalpur area domestic level because in
depalpur we have fine place in the center of city and great advantage
of us in depalpur there is not so many competitors
The location of the gym in the center of city with good parking
facilities. This will help the gym grow with members as it attracts
people because of the location and give people advantages to join
the gym with ample parking. There isn't much history about the gym
because it is a new business but the idea came to me about 5
months ago when i wasn't satisfied with what other gyms offered to
customers.
The business is situated in the retail sector because it provides gym
equipment to people who don't have room at their houses or they
cannot afford all the equipment themselves. The Prime function of
the business is to provide gym equipment to people as well as help
them achieve their fitness goals. The gym offers a wide range of
products and equipment starting from bags, drinks and clothing to
dumbells, treadmills and benches.

6. Why I choice that type of business
I select that type of business for three purpose
1 social goals
2 financial goals
3 environmantel goals
1 social goals
The social goals that the gymwould like to achieve would be good serviceto
peoples that usethe best facilities, helping the community through
sponsorshipsof localsporting clubs and helping out schools through
conducting sportlessons in the gym.
2 financial goals
Financial goals that the gym would likeachieve would beto increase the
owner'swealth through increased market share, increased level of cash
flow and increased level of liquidity. But increasingwealth is one of the
objectives. The other financialobjective would
be to minimisethe wastage of money on items or productsthat will not
help the gym grow and notfalling into heavy debt.
3 Environmantel goals
Environmental goals that the gym would like to achieve would be
to use electricity efficiently, install energy efficient appliances,
minimise waste and disposing of the waste
Main goal of the business
Now today we all runing in modren world. And every one want
healty life and good body want to become smart and goodlooking.

7. Our main purpose to attrects young boys and peoples who have
no any idea about bodybuilding with the help of bodybuilding we
leave all bad works such as drinking drugs and others because
our main purpose is guide the young boys because in every field
of life first is health and than is other so we can easily understand
the benefits of bodybuilding
My company details
Place
We start our business in the center of depalpur city madina
chowk behind tahir shoping center
Location
Kachari road
Madina
chowk
Khalilaab
ad kaloni
Razaqia
mosque
Tahir
shoping
centerMirza book
depot
Our club place where we
open my gym club its
good place because it’s a
center of city
Bus stand
mainstand
of city
Main shopingbazarof depalpur
Shopesareasome are clothsandsome are
mobilesshopes

8. You can easily understand thelocation of my club
Club building details
my club buildingin four parts
one partis basement for parking
first floor is staff room and supplimentsstore
second floor for males execrises
third floor for females
staff details;
we select staff from lahore and we contract with staff for 5 five years
our male tranires is 10
female traniresis 7
1 janzaib ali winer of the lahore
2 Raza ali winer of the punjabuniversty
3 haider ali toper of the distric okara
4 ramzan abbas MR.depalpur
5 kamran ali MR. multan
6 hafiz zohaib master in art and marshlats
7 ali haider good runer
8 ali hassan he is know every thing about big size of body

9. 9 amjad ali learn bodybuildingskillsfrom islambad
10 afzalbhatti X.MR depalpur
Female staff details
1 sana abbas senior of female staff
2 mariyam ali trainer
3 rabia abbas trainer
4 taiba naz trainer
5 fatime shah trainer
6 ayesha ali trainer
Security guards
Wealso have good security and wealso have good managementof security.
Such as security camers in every whereout side of the building and also
have 3 security guardsonefor basement and 2 for store and building
Sweeper
Two are sweeper oneis maleand second is female
Male for 2nd floor
Female for 3rd floor
Thses are the details of our staff and securities and sweepersand we give
lots of job to thses peoples
Time table of club;
our club time table is divided into two shifts

10. one is morning shift
second is evening shifts
morning shift is start
6.45 am to 9.45 am
Five male trainers and 3 female trainers for morning shift
1 janzaibali 1 sana abbas
2 Raza ali 2 mariyam ali
3 haider ali
4 ramzan abbas 3 rabia abbas
5 kamran ali
2nd
shift timing
Second shift will start on 5.00 pm to 10.00 pm
In second shift also fivemale trainers and three female trainers
1 hafiz zohaib 1 taiba naz
2 fatime shah
3 ayesha ali
2 ali haider
3 ali hassan
4 amjad ali
5 afzal bhatti

11. Our club time table is clear and very easy for as and trainers
Expenses salaries and others
1st
shift salary
s.no
1
2
3
4
5
6
7
8
Total exp
Names of
trainers
Janzaib ali
Raza ali
Haider ali
Ramzan
abbas
Kamran ali
Sana abbas
Mariyam
Rabia
Months
1
1
1
1
1
1
1
1
Salaries
10000
10000
10000
10000
10000
10000
10000
10000
80000

12. Total salaries of 1st
shift is 80000
2nd
shift salaries
s.no
1
2
3
4
5
6
7
8
Total
Names
Zohaib
Ali haider
Ali hassan
Amjad ali
Afzal
bhatti
Taiba naz
Fatima
Ayasha
Month
1
1
1
1
1
1
1
1
Salary
12000
12000
12000
12000
12000
12000
12000
12000
96000

13. 2nd shift total salaries expnsis 96000
Guards salaries
Three guards we have
Salary is one is 8000
So three guards salary is 24000
Sweepers salary is 5000 so two sweepers salary is
10000
1 is accountant boy salary is 9000
Store boy salry is 7000
Our mission
Company’s mission statement:
“To set world class standard in the depalpurcity through providing a diverse
rangeof high quality food suppliments productsthat are we have. In
accordance with the Islamic principles striving to satisfy consumers’ tasks and
needs and serving the society.
Company’s vision statement:
“Be the leader in the customer value”
Slogan:
“health is wealth”

14. Objectives:
Following are some of the objectives of the company;
 To increase the 25% market share
 To increase the length of product line i.e. its five now, we should
increase it to 6 or 7 soon.
 To increase profits
 To face strong competitors i.e. like jani shah body building club
SWOT Analysis:
Strength
Weakness
Opportunity
Threat
Strengths:
 Updated technology machines
 Quality food suppliments product
 Specialists available for specialized jobs and tasks
 Hire experienced staff
 Medical insurance of employees
 Targeted to low and middle class people
 Reasonable price
 Expiry date above 6 months
Weaknesses:
 New in depalpur area
 Small distribution network
 Strong competitor

15.  No market share
 Limited experience of customers
Opportunities:
 Increase the distribution network
 Acquiring the newer technology and techniques
 Market is very big and attractive
 Takeover of the distribution
Threats:
 Political instability
 New entrance from the competitors
 So many competitors
 So many capital require
 Economic instability
 Increase of general expens
Our Competitors:
The powergym club is currently facing a competitive environment. Because the
competitor of power gym club is
Jani shah depalpur club
Jani shah club is very old club in depalpur and every bodynow about jani shah
and jani shah claub is very famous in whole depalpur and our club face many
problems because our entrance is new and no bodydnt know about us and jani
shah club is near bus stand and its very big advantage for jani shah club
Qualities of jani shah club:
 High quality availability
 Large range of machines
 Standardized and attractive place

16.  Large promotion and market coverage
 Available many modran machines
Promotion:
They promote their club through
 Electronic media
 Print media
Marketing strategy:
The marketing strategy is based on positioning of the product in the mind of
consumers.
 Providing high quality juice to the customers
 We will distribute our product on mass level to that we can
maximize the profitability
Positioning strategies:
We want to put an image of our product in the consumers mind as compare
to competitor’s product. We want to target the high school, college and graduate
students and government sectors that have to work hard and need to “Refresh”
them is an instant.
Market Segmentation:
Power gym club will have market segmentation on two basis;
 Geographical segmentation
 Demographic segmentation
Geographical segmentation:

17. The power gym club geographic target area is depalpur. Sale product
to all areas of depalpur, and have further divided the city into five
zones.
 Zone A: madina chowk
 Zone B: khalilaabad kaloni
 Zone C: rata khana road
 Zone D: bus stand
 Zone E: ghalamandi road
Demographic segmentation:
Demographic segmentation is done on the basis of;
 Age
 Gender
 Income occupation
 Education
 Lifestyles
Market Targeting:
Company’s objectives and resources:
targeting should be done in a way so that the company can achieve its targets
with the resources it have
Targeting:
Company will target following customers:
 Kids
 Youth
 Mature
Youngsters
Marketing mix:
 Product

18.  Price
 Promotion
 Place
Product strategy:
 Develop the long term relationship with the customers
 Give values to the customers to delighting them
 Do whatever it takes not to satisfy the customers but retain our customers
In order to accomplish this objective the company has established sales,
marketing and support terms
Product variety:
Our productwould be available in following flavors food suppliments
1 Optimum Nutrition Gold standerd
2 EVLUTION NUTRITION
3 GOLD WAY PROTIEN
4 MAGA MASS
5 GOLD NUTRATION
6 RUSSION BEAR
AND MUCH MORE
Communication strategies:
Promotion:
Actually the promotion is a first step when we are launching a new product
butwe make its strategies in last. We want to make a good productimage in
mind of customers, so that they will buy only our product

19. Criteria promotion:
a) Awareness
b) Knowledge
c) Liking
d) Preference
e) Purchasing
Main Source Of Promotion:
I. Electronic media
II. Print media
III. Cable network
IV. Bill boards
V HoardinG
Electronic media
Channels Time Duration Total
Geo Tv Prime
Time,Post
Prime Time
1 Min 1000
AAG Tv Prime
Time,Early Day
1Min 1000
AAJ Tv Early
Day,Prime Time
1Min 1000
Hum Tv Post Prime,Pre- 1Min 1000
Current Product New Product
Current
Market Market Penetration Strategy Product Development Strategy
New
Market Market Development
strategy
Diversification Strategy

20. Prime
Din Tv Early
Time,Prime
Time
1Min 1000
Total 5000
Print media:
News paper
&magazines
Page Coloured
or black
and white
Size Daily
basis
Weekly
basis
Charges
Jang Front Coloured Standard
size
Daily 1000
Express Mid Coloured Standard
size
Daily 1000
Din Front Coloured Standard
size
Daily 1000
The Daily
Times
Back Coloured Standard
size
Daily 1000
Nawa waqt Back Coloured Standard
size
Daily 1000
Akhbar-e-
jahan
Back Coloured Full size Weekly 200 0
Total 7000
Bill boards:
Location Size Duration Total cost
Kachari chowk 20*60 1 month 5000
Madina chowk 20*60 1 month 5000
Razvi chowk 20*60 1 month 5000
Bus stand 20*60 1 month 5000
Total 20000

21. Hoardings:
Location Size Duration Total cost
Rata khana Road 30*90 1 month 5000
Ghala mandi Road 30*90 1 month 5000
City Centre 30*90 1 month 5000
Total 15000
Cable:
Location Time Cost
Khalilaabad kaloni 6:00to10:00 3000
Madina chowk 4:00to8:00 3000
Bus stand 12:00to8:00 2000
Kasor road 5:00to11:00 2000
Total 10000
Benefits:
Following are the additional benefits which are offered to the customers to give
them value:
I. Give five customers and get one free food suppliments
II. Purchases ten energy drinks and get one pack free
III. If you purchases a small crate of juice then you will able to participate in
lucky draw and you can win following prizes:
1. Samsung FM Guru
2. DVD system
Rs.5000
Company structure function:

22. Schedule of task and responsibilities
Position
General
mnager
Adminstiration
Task and responsibilities
1 complete management responsbilities in
ensuring the company objective and mission
can be achived according to plan
2 supports motivation of employees in
company products and programms and
operations
3 look for future and change old stratigies
4 oversees the over company operations
5 analyse the report of every department every
month
1 Update and maintain every information of
mamber club and customers
General manager
Muhammad ali
Administration manager
Irsalan iftikhar
Marketing manager
Rana mudasir
Operating manager
Saqlain bhatti
Financial manager
Sajawal mahmood

23. Manager
Marketing
manager
Operating
manager
Operating
manager
2 controling the expenses for the adminstration
department
3 identify and inform the duties every
department
4 management of staff.s salary others expenses
1 To set a stratgic marketing plan for the
company and identify new marketing
opportunities
2 promotingthe businessproducts and services
to customers
3 analyze the swot of company compititors
4 prepared the department report and sent to
top manager
1 manager the products and report to top
manager
2 set a good rules for department department
follow the rules and run smoothly
3 manage and determine the business
operation according the bussine budget
1 manage the operations of business
2 manage and control over the budget of
company finance
3 manage the whole duties of business and
prepaid monthly report of the suppliments
store

24. We see all the duties and functions of mangers in the
business
Club machines for execrises all modren technology
Machines and execrises

25. These all machines of gym

26. Food suppliments store details
In store we have large numbers of food supplimentsbottals
items and also energy drinks .and we have all good quality
products all products are international andwe have also
large range of gym machines dumbles and weights platsin
good steel
Every food supplimentsin range of 12000 to 15000
Energy drinks in 500 to 1500 in pakistanirupees
Two accountantand one store boy control over the store not
gym
Fee of gym club
Per head is 2000 monthly
Budgeting:
Sr. No Description Amount
1 Cost of land 3000000
2 Steel material 500000
3 Stationery 100000
4 Office expenses 1,00,000

27. 5 Furniture 5,00,000
6 Staff salaries 235000
7 Freight inward charges 60,000
8 Repair and maintainance 150,000
9 Research and development 90,000
10 Technology 10,00,00
11 Marketing media expense 200000
Total 5035000
Our Mambers persepctions
We expected 150 mambers in morning shift
And 200 mambers in evening shift
Per head fee 2000

28. Financial plan
4 patners
Investment per patner is 1500000
Its mean our total investment is 6000000
Took lown from bank 4000000
Interest installemnts per months 100000
Staff salary 300000
Electricity bills 15000
Gas bills 8000
Phones bills 8000
Water bill 5000
Company insurance per year 100000
Thses are all the most main our finance
plan elements
Its mean wee see our finance details now
see prepaire our financial statement how
much business gain profit or not

29. financial statement:
year 2017
total capital of business 10000000
total staff salaries is 150000
edvertisingexpens 100000
total bills 50000
interest installemnts 100000
insurance 100000
fright inward out ward 30000
morning shiftmambers 100*2000=200000
per head fee is 2000
evening shiftmambers 150*2000=300000
monthly sale of store 300000
our total earning is one month is
800000 in one month

30. 800000*12=9600000 inone year we gain
Total expens is one month is 500000
Total earning in one month 800000
So 800000-500000=300000
300000 is profit is one month
Totale sale of store is 300000
Its mean we gain profit is 600000 in one month
Per patner share is 150000
So in one year we submit 1200000 lown
installement
2018 financial statement
Mambers increse
Morning shift mambers is 200
Eveningshift mambers is 250
In 2018 our total mambers is 450*2000=900000
Store sale in one month is 400000
Total ganing is 1300000
Total expenses is salaries advertisingbills fright etc
is 500000

31. 1300000-5000000=800000
So profit is increse in 2018 total profit is 800000
Per patner profit ratio is 200000
Lown installement 1500000 we pay in 2018
Its mean we pay 50% lown withintwo years
Business in 2019
In 2019 our mambers range increse
Morning shift is 300 mambers
Eveningshfit is 350
Total mambers in 2019 is 650*2000=1300000
Store sale profit is 600000
Total expenses is 700000
1900000-700000=1200000
Patners profit ratio is 300000
Our next step is open another branch in okara
becauseour mambers range increseyear by year so
2020 we open another branch in okara

32. Operating plan
Operating plan is very important in every business .our
operating plan is control operating manager name is
saqlain bhatti .he is the responsible for whole operating
plan saqlain set the time table of our business gym and
store because he.s know every thing about operating plans
and stratgic informations
Management plan
After operating plan than is management plan .in
management plan we divide our management in equal
four parts
1 Adminstration plan
2 marketing plan
3 operating plan
4 financial plan
These are all include in management plan and we know
Adminstration plan control by muhammad ali
Marketing plan control by rana madasir
Operating plan control by saqlain bhatti
Financial plan control by irsalan ifthikar

33. Respected Sir,
I am pleased to submit my report on the launching of new gym club
and store name “food suppliments ” to you. I have tried my best to
come up to your mark by providing unique ideas and elegant
presentation. I am thankful to you for giving me an opportunity to
survey, analyze and enhance my knowledge.
Acknowledgement:
A work is never a work of an individual. I owe a sense of
gratitude to the intelligence and co-operation of those people
who had been so easy to let me understand what I needed from
time to time for completion of this exclusive project.
I want to express my special gratitude towards Mr.janzaib
kamboh who is a teacher of bodybuilding in okara city, and help
me very in my project.
Last but not the least I would like to forward my gratitude to
all the people who always endured me and stood by me and
without whom I could not have been envisaged the completion
of my project.
The end