PostgreSQL to Accelerate Innovation

Build new
applications with
PostgreSQL
Robert Pogmore | Senior Sales Engineer
Strategic Alliances & Channel - EMEA
November 4th 2020

© Copyright EnterpriseDB Corporation, 2020. All rights reserved.2
Agenda
• Why PostgreSQL?
• Deploy anywhere
• Application modernisation
• Secure data
• EDB cloud offerings

© Copyright EnterpriseDB Corporation, 2020. All rights reserved.4 CONFIDENTIAL
EDB supercharges PostgreSQL
Largest dedicated
PostgreSQL company
Major PostgreSQL
community leader
Over 5,000 customers -
1 in 4 of Fortune 500
Founded in
2004
Over 10 years of
consecutive quarterly
subscription growth
500+
employees
Global presence
Recognised leader in Relational
Database Management Systems
(RDBMS) by both Gartner and Forrester

Diversity of Use Cases Diversity of Workloads Diversity of Deployments
Why choose PostgreSQL?
Migration
New App Development
Replatforming to
Cloud and Containers
System of Record
System of Analysis
System of
Engagement
Public Cloud – IaaS
Public Cloud – DBaaS
Private Cloud
Virtual Machines
Containers

Why developers choose PostgreSQL
Fits your world
Supported across popular
languages, frameworks, and
cloud platforms
Built for speed
Broadly available for download
plus straightforward to install
and test
Works with your data sources
Built-in support for storing
JSON objects, read and write
data from other SQL or NoSQL
sources

Deploy Anywhere
EDB enables flexible
deployment options
● Postgres product support
on all major cloud providers
● Cloud DBA Service for major
cloud platforms
● Orchestrate and manage
deployments across clouds
● Broad support of Postgres
across deployment models
Fast & Flexible
EDB helps developers
move faster
● Leverage broad community
support of platforms and
languages
● Accelerate development
speed through CLI & API
options
● Full support for PostgreSQL
community distribution
Expert & Reliable
EDB adds enterprise
features to PostgreSQL
● Performance, high
availability, security, and
scalability
● Enterprise class
management and
monitoring
● Migration tools &
compatibility with Oracle
Multi-cloud
Friendly
Developer
Productivity
Enterprise
Ready
Why choose EDB?
Enhance the Core
EDB contributes to
PostgreSQL continuously
● Collaborate with the
broader Postgres
community
● Demonstrate technical
leadership
● Add features that matter to
customers
PostgreSQL
Innovation
Embrace and engage communities beyond Postgres

Why developers choose EDB for PostgreSQL
Productivity features
EDB products include over 225
pre-packaged utility functions
that make it easier to build
with PostgreSQL
Integrates with common
frameworks
EDB provides connectors to
Java, .NET, ODBC, and Oracle
Call Interface that simplify
integration
Oracle database compatibility
EDB Postgres Advanced Server
reduces the effort to refactor
legacy applications to
PostgreSQL

Customer story
Initiatives Business benefits
EDB’s value Solution details
• Reduce database & IT costs
• Develop new applications in
areas of LTE and IoT services
• Introduced new revenue streams
with new IoT applications
• Reduced IT & database costs
• Seamless migration
experience
• Improved performance
• Accelerated development
of new applications
• Reduced software costs by 80%
with open source-based solutions
including EDB
• Released new IoT applications
developed on PostgreSQL
KT Corporation
Embracing PostgreSQL
for database migrations
and new application
development

Deploy Anywhere:
Achieve a Flexible
and Agile IT
Infrastructure

Orchestrate & Manage
Deployments
Flexibility & Speed
Run PostgreSQL workloads on multiple clouds with our containers,
Kubernetes operator, and virtual machines. Standardize and automate
deployments with our unified CLI and deployment scripts.
Provision databases on demand and pay for what you use with EPAS as a DBaaS
offering managed and operated by two of our partners, Alibaba Cloud or IBM
Cloud, or run EPAS on the major cloud vendors’ cloud compute infrastructure.
Cloud & PostgreSQL
Expertise
Leverage our on-demand DBAs to manage and monitor PostgreSQL databases
running on the major cloud providers with our Cloud DBA Service.
Benefits of Choosing EDB
At EDB we have a multi-cloud strategy focused on enabling customers to deploy anywhere.

A container management system
used for orchestrating the
deployment of software
and utilizing infrastructure
more efficiently.
● Automates deploying, scaling and managing
containerized applications on shared infrastructure
● Reduces costs by using less resources to manage IT
● Enables ease-of-use and portability
● Empowers scalability and modularity that makes
apps more resilient and performant.
Transform the potential of container
technology into an operational reality

• “Drop your tools!”
• Temptation to get comfortable with tools we already know
• TWWADI - The Way We’ve Always Done it!
• Don’t be afraid to abandon technologies that have taken us this far
• Transition from mutable to immutable infrastructure
• From: Linux servers managed via Puppet
• To: Immutable Application Containers managed by Kubernetes
• No more “yum update” or similar
• Update = substitution of the container image
•
Challenges moving to Kubernetes

• Supporting Lean and Agile methodologies
• Built to enable DevOps culture
• Immutable Application Containers
• Orchestrated by Kubernetes
• Ultimately driving toward a quicker time to market!
EDB’s Cloud Native Approach

EDB’s Red Hat Certified Operator
● Versions
○ EPAS 11
○ PostgreSQL 11
● Platform
○ Openshift 4.4
● Use the operator to run and manage a
production workload with specific deployment
architectures
○ Developer Enablement (unit testing)
○ Enterprise experimentation/PoC’s
○ 99.9% or less availability apps
○ Microservices architecture
● Deploying EDB Postgres on Kubernetes is easier
than ever before
KeyUseCasesGoal
● Supports scheduled full backup and
restore functionality
● High availability using streaming
replication
CapabilitiesVersions&Platforms

Capabilities
● Red Hat certification
● Vertical scaling (compute and memory)
● Horizontal scaling (number of replicas)
● Configuration (postgresql.conf)
● Monitor for basic runtime characteristics
● Database failover management

Problem
• Find a lower cost database
alternative to Oracle
• Increase profitability and position the
bank for future IT requirements
• Reduce Digital Transformation costs
Company profile
A large multinational Asian bank with significant presence throughout Southeast Asia,
offering personal and private banking in addition to commercial banking services to
SMEs. The banks has 28,000+ employees and 80 branches. It is present in 18 markets
globally, including six priority markets in Asia (Singapore, Hong Kong, China, India,
Indonesia and Taiwan).
Solution
• Built an implementation plan for
migrating two applications of a 16
year old mission critical system
called Finacle (Finance Oracle)
Results
• Of the 3,000 cores under Finacle, EDB
has migrated 14 modules of 500 cores
to date for a savings of $800,000.
• Rollout across the organization started
in 2017 and touched 12 countries
including Singapore, Hong Kong,
Taiwan, India, Indonesia and China.
EDB Postgres Advanced
Server rollout across this
Large Bank started in in 2017
and touched 12 countries
$800K Cost Savings
after migrating 14 modules
of 500 cores of a total
3000 cores
Summary
Use Case Modernisation / TCO Reduction
Workload OLTP / Operational
Application Name Infosys Finacle
EDB Tools of Interest EDB Migration Toolkit
Large
Bank

Multi-Model Database Landscape
Big Data
 Hadoop
 Map-reduce
 HDFS
Legacy Systems
 ERP
 CRM
Data Warehouse
Event Data Capture
84%A
T
&
T
84%A
T
&
T
84%A
T
&
T
Highly Available &
Scalable, ACID
Multi-model DB
 SQL
 Key/value
 JSON
 Geospatial
Integration
 Hadoop
 Mongo
 MySQL
Oracle compatibility
Replication to/from
• SQL – Server
• Oracle

• Support for latest programming
languages and IDEs
• Extensive developer tools
• Developer friendly
• Rapid provisioning of development
environments
Ease of development with PostgreSQL and EDB

A natural fit – best of both worlds
JSON and ANSI SQL
• JSON is naturally integrated with ANSI SQL in
Postgres
• JSON and SQL queries use the same language, the
same planner, and the same ACID compliant
transaction framework
• JSON and HSTORE are elegant and easy to use
extensions of the underlying object-relational
model

• Integration into same transactional context
• Fully ACID compliant
• Rich set of indexing technology (GIN, B-TREE, GIST, Trigram, Hash --- select the right index for
the right operation)
• Rich set of functions and operators
• JSONPATH (similar to XPATH)
• Outperforms NoSQL databases such as MongoDB, in many use cases
PostgreSQL JSONB Capabilities

Spatial data development
PostGIS – Open Source project fully supported by EDB
● Distance
● Area
● Point to Point Coordination

Property and casualty insurance company
• Poor performance
• Scalability challenges
• Platform delivering needed
insights
• Meeting SLAs
• Superior database
performance
• Robust integration with
other technology
• Customer’s private cloud
Becoming a strategic
database for the
master reporting
platform, integrating
in a complex
ecosystem.

Secure Data:
Safeguard
Information &
Ensure
Confidentiality

• Security - Password policy management, session tag auditing, data redaction, SQL injection
protection, and procedural language code obfuscation
• Performance - Query optimizer hints, SQL session/system wait diagnostics
• Developer Productivity - Over 200 pre-packaged utility functions, user-defined object
types, autonomous transactions, nested tables, synonyms, advanced queueing
• DBA Productivity - Throttle CPU and I/O at the process level, over 55 extended catalog
views to profile all the objects and processing that occurs in the database
• Oracle Compatibility - Offers compatibility for schemas, data types, indexes, users, roles,
partitioning, packages, views, PL/SQL triggers, stored procedures, functions, and utilities

Security enhancements and features
DBA managed password profiles,
compatible with Oracle profiles
Track and analyze database
activities and user connections
Protects sensitive IP,
algorithms or financial policies
by obfuscates DB source code
Fine grained access control
limits user views of data
records in one table
SQL firewall installed directly in
DB server, screens queries for
common attack profiles
Hide/remove data to protect
sensitive information for GDPR,
PCI and HIPAA compliance
Password policy management Audit compliance for SOX Code protection
Virtual private databasesData redactionEDB/SQL protect

Quick Deploy
Solution Design
Migration Assessment
Migration Assistance
PostgreSQL Strategy
Security Assessment
Enterprise Architecture
EDB Postgres Advanced ServerPostgreSQL
EDB Postgres Tools*
PostgreSQL Optimization Enterprise Strategy Custom ServicesGetting Started
Cloud
DBA Service
Remote
DBA Service
Technical
Account Manager
PostgreSQL
Technical Support
Performance Tuning
Automation Services
Monitoring Best Practices
Backup Best Practices
Implementation
Embedded Expert
Training
EDB offerings
Software
Support
Services
* Postgres Enterprise Manager, Backup and Recovery Tool, Failover Manager, Replication Server, Containers,
Kubernetes Operator, PostGIS, Pgpool, PgBouncer, Connectors, Foreign Data Wrappers, Migration Toolkit

Cloud DBA Service
Leverage our on-demand DBAs to manage and monitor PostgreSQL databases running on the major
cloud providers with our Cloud DBA Service.
Operational Expertise
Avoid Lock-in
We specialize in helping you with the operational tasks like
provisioning, monitoring, and DB parameter tuning.
We support you whether you are running on cloud compute or a
cloud provider’s PostgreSQL DBaaS offering.
24x7 Monitoring
Reduce downtime risk by having our globally distributed teams
monitor your databases.

EPAS as a DBaaS
Provision databases on demand and pay for what you use with EPAS as a DBaaS offering managed and
operated by our partners, Alibaba Cloud or IBM Cloud.
Pay-as-you-go
Fully Managed
Scalable
Flexible consumption based pricing models that
let you pay for what you use and nothing more.
The cloud providers manage high availability,
monitoring, alerting, backups so you don’t have
to.
Don’t worry about capacity limits, the instances
will grow with you as your workload increases.

Why leave Oracle database?
Oracle’s high licensing costs
• Many features now commoditized
• Painful contract terms
70% of new apps on open source DBs
• Take control
• Increase innovation
• Reduce lock-in risks
Cloud/containers increasingly important
• Cloud provides new alternatives
• Often coupled with open source
Price Open Source Strategy Cloud/Replatforming

You’re not alone
Here are the top 5 reasons enterprises leave Oracle for PostgreSQL.
PostgreSQL offers
significant
cost savings
Easier to
replatform to
cloud/hybrid
You can avoid
vendor lock-in
Innovation action
is in Open Source
Smoother path
to Digital
Transformation

Choose EDB for your Oracle migration
With over 300 successful customers migrated, we have the knowledge
and expertise to help you reduce costs and mitigate risks of migration
Deep compatibility
with Oracle database
24x7 support for any Postgres
deployment at any scale
Comprehensive migration
tools and services

EDB compatibility
Other solution
providers
Only part of the way
Schema, data
All the way
Schema, data, code
Re-engineering code
requires the most time,
cost and risk
75% of migration cost!

A proven process for 300+ migrations
Self service
diagnosis
Use the Migration
Portal on your own
Migration
Discovery
Use case discovery
Qualify fit for EDB
Migration
assessment
Assess schemas
Analyze compatibility
Estimate level of effort
Solution
Workshop
Assessment Review
Future state design
Action plan & roadmap
Migration
and success
Execute migration
Leverage EDB
professional services
Optional self service With EDB

One of the world’s
largest private
pharmaceutical
organizations.
Embracing an “Oracle-
to-Zero” initiative to
move hundreds of
databases from Oracle
to PostgreSQL.
Leading European pharmaceutical organization
• Adopt PostgreSQL at scale to
replace Oracle
• Reduce database costs
• Reduce vendor lock-in and the
economic risks that come with it
• Advance an open source strategy to
provide flexibility to the business
• An open source based
alternative without vendor
lock-in
• Oracle compatibility
• Enterprise class support
• Economical licensing
• EDB Advanced Service, Technical
Account Manager, EDB
Professional services
• Deployed on virtualized, on-
premises private cloud
• Planned utilization of Kubernetes
in the future

Recommended next steps
If you want to learn more or discuss your specific
requirements on the following topics:
• Application Modernisation
• Postgres Strategic Adoption
Book through a workshop with EDB and IBM!

Thank you!
Check out www.enterprisedb.com to learn more!

PostgreSQL to Accelerate Innovation

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