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Situating Citizen Science in Multiple Social Worlds: The Journalist-Researcher Interaction 
Todd Suomela 
University of Alberta 
Acknowledgements: Suzie Allard, Carol Tenopir, Mark Littmann, Harry Dahms, Adele Suomela 
Methods 
• Semi-structured interviews were conducted with 10 different people who 
were involved with citizen science projecs as researchers, project staff, or 
writers/journalists. 
• Subjects were purposefully recruited through sources identified during 
the initial design of the project. Key web writers and individuals involved 
in communication roles for existing citizen science projects were sent re-cruitment 
emails. Journalists were identified based on a content analysis 
of newspaper and web articles on citizen science. 
• Interviews were transcribed and analyzed using NVivo. 
• Situational analysis (Clarke, 2005) was used to drive the development of 
visual maps of the content and activities of the people involved in citizen 
science projects. 
References 
Clarke, A. (2005). Situational analysis: grounded theory after the postmodern 
turn. Thousand Oaks, CA: SAGE Publications. 
Demerath, L. “Social Worlds” in Ritzer, G. (2004). Encyclopedia of Social Theory. 
SAGE Publications. 
Goals and Research Question 
Understand the communication frames and information exchanges between 
the media and citizen science projects. 
• What are the frames for citizen science in different discourse communi-ties? 
• How are those frames created? 
• Does citizen science alter the relationship between science and the pub-lic? 
Social Worlds 
“Social worlds are collections of actors with shared understandings and 
shared institutionalized arrangements that convene, communicate, and coor-dinate 
behaviors on the basis of some shared interest.” (Demerath, 2014) The 
social worlds perspective developed during the 1970s in sociology, growing 
out of work by Anselm Strauss and other sociologists to enhance symbolic in-teractionism. 
Social worlds operate at many levels from the micro to the mac-ro. 
They help to manage conflict and negotiate agreements around shared 
interests and organizations. The degree of participation in a social world can 
range from insiders who are deeply invested in a shared interest to outsiders 
who are just observers of the interest. At the same time, individuals may par-ticipate 
in multiple social worlds across many temporal and spatial scales. 
Sci-entific 
articles 
are the main form for 
communicating the results of 
citizen science projects to other 
specialists who study the same or sim-ilar 
fields. There is a growing number 
of scientific articles that reflect upon the 
practice of citizen science. These articles 
reach other communities interested 
in science communication, the sci-ence 
of team science, crowd-sourcing, 
and other re-search 
areas. 
Press 
releases were an-other 
communication tool 
used by some citizen science 
projects to announce the start of a 
new project or to publicize the results 
of an ongoing or completed project. Some 
interviewees reported that press releases 
had been successful for gaining the atten-tion 
of journalists. More data is needed 
in order to assess the overall factors 
that make press releases a useful 
outreach tool for citizen sci-ence 
projects. 
Proj-ect 
websites, at 
least from the evidence 
collected in this study, were not 
frequently used by journalists or 
writers reporting on citizen science 
projects. Outsider journalists were 
more likely to rely upon interviews 
with volunteers or researchers. Regu-lar 
writers on citizen science were 
more likely to use project 
websites for information 
gathering. 
In-terviews 
were 
the primary exchange 
mechanism for information be-tween 
researchers and journalists, 
especially those outside of the social 
world of citizen science. Journalists were 
also very keen to interview volunteers, 
especially when those volunteers repre-sented 
a local geographic connection 
to a project. For example, interview-ing 
a local birder participating 
in the Audubon Christmas 
Bird Count. 
Staff were members of particular research 
teams who focused on activities which were 
not directly related to the analysis of data 
or the production of scientific articles. The 
typical staff activity was usually in outreach 
to particular communities, such as educa-tors 
and teachers. Staff were also involved in 
developing websites, supporting long-term 
infrastructure, and recruiting volunteers. 
Journalists and writers were distributed in 
two main groups, both in the public are-na. 
Outsiders worked for traditional print 
or radio news outlets, and usually had pro-fessional 
training in journalism or lengthy 
individual experience. Regulars worked for 
weblogs or other online sites that collect-ed 
and reported on stories related to citizen 
science. They were also less likely to have 
professional training in journalism but some 
had training in other areas, such as science. 
Researchers come in two main groups. Pro-fessional 
scientists who have training in a 
particular subject specialty or researchers 
who may have particular technical train-ing 
in system design or engineering. In this 
study the researchers were distributed along 
the spectrum from insiders, to regulars, to 
tourists. Insiders either worked as primary 
investigators for a citizen science project or 
investigated and developed the methods and 
tools used by citizen science projects. Reg-ulars 
worked as support staff or technology 
designers for citizen science projects. Tour-ists 
used citizen science methods for their 
own research objectives but were not deeply 
involved in the citizen science community. 
Situational Mapping 
The public-science vertical axis represents individuals based on their profes-sional 
training and expertise. Scientists usually have advanced degrees in a 
particular subject specialty such as ecology, or biology. Members of the pub-lic 
usually do not have advanced degrees in a scientific subject, but some of 
them may have additional training in professional fields such as journalism or 
education. 
The horizontal access represents participation in the social world of citizen 
science. The amount of participation and investment in the social world of 
citizen science increases from outsiders, to tourists, to regulars, to insiders. 
According to the social worlds perspective people become increasingly identi-fied 
with the goals of a social world as they journey from outsider to insider. 
Insiders Regulars Tourists Outsiders 
Public 
Science

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Situating Citizen Science in Multiple Social Worlds: The Journalist-Researcher Interaction

  • 1. Situating Citizen Science in Multiple Social Worlds: The Journalist-Researcher Interaction Todd Suomela University of Alberta Acknowledgements: Suzie Allard, Carol Tenopir, Mark Littmann, Harry Dahms, Adele Suomela Methods • Semi-structured interviews were conducted with 10 different people who were involved with citizen science projecs as researchers, project staff, or writers/journalists. • Subjects were purposefully recruited through sources identified during the initial design of the project. Key web writers and individuals involved in communication roles for existing citizen science projects were sent re-cruitment emails. Journalists were identified based on a content analysis of newspaper and web articles on citizen science. • Interviews were transcribed and analyzed using NVivo. • Situational analysis (Clarke, 2005) was used to drive the development of visual maps of the content and activities of the people involved in citizen science projects. References Clarke, A. (2005). Situational analysis: grounded theory after the postmodern turn. Thousand Oaks, CA: SAGE Publications. Demerath, L. “Social Worlds” in Ritzer, G. (2004). Encyclopedia of Social Theory. SAGE Publications. Goals and Research Question Understand the communication frames and information exchanges between the media and citizen science projects. • What are the frames for citizen science in different discourse communi-ties? • How are those frames created? • Does citizen science alter the relationship between science and the pub-lic? Social Worlds “Social worlds are collections of actors with shared understandings and shared institutionalized arrangements that convene, communicate, and coor-dinate behaviors on the basis of some shared interest.” (Demerath, 2014) The social worlds perspective developed during the 1970s in sociology, growing out of work by Anselm Strauss and other sociologists to enhance symbolic in-teractionism. Social worlds operate at many levels from the micro to the mac-ro. They help to manage conflict and negotiate agreements around shared interests and organizations. The degree of participation in a social world can range from insiders who are deeply invested in a shared interest to outsiders who are just observers of the interest. At the same time, individuals may par-ticipate in multiple social worlds across many temporal and spatial scales. Sci-entific articles are the main form for communicating the results of citizen science projects to other specialists who study the same or sim-ilar fields. There is a growing number of scientific articles that reflect upon the practice of citizen science. These articles reach other communities interested in science communication, the sci-ence of team science, crowd-sourcing, and other re-search areas. Press releases were an-other communication tool used by some citizen science projects to announce the start of a new project or to publicize the results of an ongoing or completed project. Some interviewees reported that press releases had been successful for gaining the atten-tion of journalists. More data is needed in order to assess the overall factors that make press releases a useful outreach tool for citizen sci-ence projects. Proj-ect websites, at least from the evidence collected in this study, were not frequently used by journalists or writers reporting on citizen science projects. Outsider journalists were more likely to rely upon interviews with volunteers or researchers. Regu-lar writers on citizen science were more likely to use project websites for information gathering. In-terviews were the primary exchange mechanism for information be-tween researchers and journalists, especially those outside of the social world of citizen science. Journalists were also very keen to interview volunteers, especially when those volunteers repre-sented a local geographic connection to a project. For example, interview-ing a local birder participating in the Audubon Christmas Bird Count. Staff were members of particular research teams who focused on activities which were not directly related to the analysis of data or the production of scientific articles. The typical staff activity was usually in outreach to particular communities, such as educa-tors and teachers. Staff were also involved in developing websites, supporting long-term infrastructure, and recruiting volunteers. Journalists and writers were distributed in two main groups, both in the public are-na. Outsiders worked for traditional print or radio news outlets, and usually had pro-fessional training in journalism or lengthy individual experience. Regulars worked for weblogs or other online sites that collect-ed and reported on stories related to citizen science. They were also less likely to have professional training in journalism but some had training in other areas, such as science. Researchers come in two main groups. Pro-fessional scientists who have training in a particular subject specialty or researchers who may have particular technical train-ing in system design or engineering. In this study the researchers were distributed along the spectrum from insiders, to regulars, to tourists. Insiders either worked as primary investigators for a citizen science project or investigated and developed the methods and tools used by citizen science projects. Reg-ulars worked as support staff or technology designers for citizen science projects. Tour-ists used citizen science methods for their own research objectives but were not deeply involved in the citizen science community. Situational Mapping The public-science vertical axis represents individuals based on their profes-sional training and expertise. Scientists usually have advanced degrees in a particular subject specialty such as ecology, or biology. Members of the pub-lic usually do not have advanced degrees in a scientific subject, but some of them may have additional training in professional fields such as journalism or education. The horizontal access represents participation in the social world of citizen science. The amount of participation and investment in the social world of citizen science increases from outsiders, to tourists, to regulars, to insiders. According to the social worlds perspective people become increasingly identi-fied with the goals of a social world as they journey from outsider to insider. Insiders Regulars Tourists Outsiders Public Science