The document provides demographic and site information for an area with a population of 4,767 people, median age of 25-29, and median income of $32,000. Rent in the area is $723 per month, $2 more than the county average. Nearby attractions that could draw visitors include the airport, which saw over 3.3 million travelers in 2014; the Fair and Exposition Center, the 6th largest in the US; and Churchill Downs horse racing track. The proposed development plans include mixed commercial and residential uses with open space across 52 acres.