The epic fail for social media for so many is the lack of an integrated digital marketing strategy. Execution ahead of strategy marginalizes social media.
LiveNation 2013 Concert Media Buy AnalysisDaniel McKean
Analysis for the 2013 Concert and Event schedule conducted via sampling global and regional channel performance using a custom built analytics platform. Intelligence was delivered on various levels; including, KPI performance insights into Geography, Digital Channel, Music Genre and Artist.
ArmorAll Social Media Performance SnapshotDaniel McKean
A general “light” 90-day social media performance analysis to discover major consumer and brand theme insights by comparing like Brands across the car care products category.
LinkedIn Strategy for Nestle Youth InitiativeDaniel McKean
In 2013, Nestlé had announced plans to help at least 20,000 people across Europe under the age of 30 find employment by 2016.
The “Nestlé in Europe” Youth Employment Initiative was designed to offer jobs and apprenticeships to an unusually high unemployed young demographic which had been stifling Europe's economy.
A strategic digital framework including the use of LinkedIn in support of the initiative was prepared. The following slides represent the LinkedIn channel part of the initial framework.
This example is a representation of an early industry comparative Brand study designed to understand how Brands of similar consumer appeal are using social media in their marketing and business initiatives.
Metrics, KPIs and analytical views used within this study have all matured and expanded since its original publish date as part of the continuing industry maturation process of defining and linking ROI to business goals.
Architecting a Digital Content StrategyDaniel McKean
The presentation that follows represents the initial review for building a Digital Content Strategy for Swiss Watch Maker, Victorinox, and served as the first discussion document to begin architecting the framework.
Social Media Studies: Methodologies & ProcessesDaniel McKean
Social Media Audits and Studies seek to uncover hidden Business Intelligence found in quantitative and qualitative insights for brands, products and/or subject matters to help our Brands better understand their own social relevance, posture, influence and business impact.
LiveNation 2013 Concert Media Buy AnalysisDaniel McKean
Analysis for the 2013 Concert and Event schedule conducted via sampling global and regional channel performance using a custom built analytics platform. Intelligence was delivered on various levels; including, KPI performance insights into Geography, Digital Channel, Music Genre and Artist.
ArmorAll Social Media Performance SnapshotDaniel McKean
A general “light” 90-day social media performance analysis to discover major consumer and brand theme insights by comparing like Brands across the car care products category.
LinkedIn Strategy for Nestle Youth InitiativeDaniel McKean
In 2013, Nestlé had announced plans to help at least 20,000 people across Europe under the age of 30 find employment by 2016.
The “Nestlé in Europe” Youth Employment Initiative was designed to offer jobs and apprenticeships to an unusually high unemployed young demographic which had been stifling Europe's economy.
A strategic digital framework including the use of LinkedIn in support of the initiative was prepared. The following slides represent the LinkedIn channel part of the initial framework.
This example is a representation of an early industry comparative Brand study designed to understand how Brands of similar consumer appeal are using social media in their marketing and business initiatives.
Metrics, KPIs and analytical views used within this study have all matured and expanded since its original publish date as part of the continuing industry maturation process of defining and linking ROI to business goals.
Architecting a Digital Content StrategyDaniel McKean
The presentation that follows represents the initial review for building a Digital Content Strategy for Swiss Watch Maker, Victorinox, and served as the first discussion document to begin architecting the framework.
Social Media Studies: Methodologies & ProcessesDaniel McKean
Social Media Audits and Studies seek to uncover hidden Business Intelligence found in quantitative and qualitative insights for brands, products and/or subject matters to help our Brands better understand their own social relevance, posture, influence and business impact.
Six Steps to Define a Content Marketing StrategyDaniel McKean
Brands that are going to be most successful with their digital marketing efforts will be the ones who have a strategic vision and plan for implementing content marketing.
If Your Company is Not Using LinkedIn, What Are You Waiting For?Daniel McKean
LinkedIn is so much more than simply a professional job search destination or a resume tool for human resources. If you are not aware of all its capabilities for business as a marketing platform, you are simply missing an opportunity.
The practice of Social media offers great appeal as a complementary business communications strategy. However, without a clear purpose and a genuine desire to build customer relationships, social media may not never materialize into the desired business benefits. To ensure Brands practice social media for maximum mutual benefit between business and customer, reflection is an ongoing needed process.
Is Real-Time Marketing Ready for Prime Time?Daniel McKean
Real-time marketing promises to meet consumer needs with the right message, in the right place, and at the right time for greater brand appeal and relevancy.
Tasked with a listening and monitoring program, the goal was to guide the overall execution of Wilson's 'baseball presence' across social media.
The main objective was to monitor the daily conversation to create opportunities for consumer engagements and to use monthly KPI analysis to identify strengths and weaknesses associated with executing the social media programs.
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Harnessing the Power of Predictive Models for Marketing Campaign Optimization...Daniel McKean
In the fast-paced world of digital marketing, making data-driven decisions is not just an advantage; it's a necessity. Among the plethora of tools and techniques at the disposal of marketers and data analysts, predictive models stand out for their ability to transform complex marketing challenges into opportunities for strategic optimization.
Six Steps to Define a Content Marketing StrategyDaniel McKean
Brands that are going to be most successful with their digital marketing efforts will be the ones who have a strategic vision and plan for implementing content marketing.
If Your Company is Not Using LinkedIn, What Are You Waiting For?Daniel McKean
LinkedIn is so much more than simply a professional job search destination or a resume tool for human resources. If you are not aware of all its capabilities for business as a marketing platform, you are simply missing an opportunity.
The practice of Social media offers great appeal as a complementary business communications strategy. However, without a clear purpose and a genuine desire to build customer relationships, social media may not never materialize into the desired business benefits. To ensure Brands practice social media for maximum mutual benefit between business and customer, reflection is an ongoing needed process.
Is Real-Time Marketing Ready for Prime Time?Daniel McKean
Real-time marketing promises to meet consumer needs with the right message, in the right place, and at the right time for greater brand appeal and relevancy.
Tasked with a listening and monitoring program, the goal was to guide the overall execution of Wilson's 'baseball presence' across social media.
The main objective was to monitor the daily conversation to create opportunities for consumer engagements and to use monthly KPI analysis to identify strengths and weaknesses associated with executing the social media programs.
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Harnessing the Power of Predictive Models for Marketing Campaign Optimization...Daniel McKean
In the fast-paced world of digital marketing, making data-driven decisions is not just an advantage; it's a necessity. Among the plethora of tools and techniques at the disposal of marketers and data analysts, predictive models stand out for their ability to transform complex marketing challenges into opportunities for strategic optimization.
Unlock TikTok Success with Sociocosmos..SocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Your Path to YouTube Stardom Starts HereSocioCosmos
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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