The movie poster depicts characters holding a baseball bat used as a murder weapon in the previous film. It signals to fans of the franchise that more crime is involved. The poster includes positive critic reviews to persuade viewers to watch. The large text size and appearance of the serious, urban characters are intended to attract a young, 16-24 year old audience interested in crime and drama genres without revealing much about the plot.

1. On the groundis a baseball bat
whichwasusedin the previous
filmtocommitmurder.Thisis also
placedinthe posternextto the
character that usedthe weapon
(Sam).Thistellsthe audience who
are familiarwiththe franchise that
more crime is involvedinthis
movie.
Thisis the unique selling
pointof the film.Thisposter
includespositive feedback
fromcritics whichwill
persuade peopletowatch
the film.Wordsuch as
‘PHENOMENAL’and‘DON’T
MISS IT’ and a 4 star rating
indicatesthisisamovie that
isunmissable. Itisalso
importantbecause theyused
highlyratedcriticssuchas
‘The Mirror’ to make people
trust theirjudgement.
The size of the textisalmost
as bigas the title.Thisisto
firstlytoattract people to
watch the filmwithout
exactlyknowingwhatitis.
The appearance of the characters
showsa differenceinhowthey
may be perceivedinthe movie.
Sam (inthe middle) iswearinga
dark hoodie withhishandsinhis
pocketsandis dressedinanurban
and stereotypicalwayof howa
criminal maydressina crime
genre.Some charactersare
dressedformal suchasMoony (On
the left) whoiswearingashirt
whichmay be includedto
representtheirtransitionfrom
Kidulthoodtoadulthoodas
referencedinthe poster.
The ‘d’ in‘Adulthood’isthe only
lowercase letterinthe title.This
couldrepresentthatnotall
characters have maturedalsowith
the characters beneaththe title,
allowsourselvestojudge if the
characters have maturedbythe way
theyare dressed.
The sky isa darkorange colour
insteadof a sunnydaywithblue sky
whichcouldmeantheydo notlive
ina kindenvironmentandbeneath
it isa dangerouscityfull of crime
and chaos.
Text‘hood’nearyouraises
connotationsof a Crime & Drama
genre because the use of the word
‘hood’isassociatedwithcriminal
behaviourandviolence.
The target audience forthisposterare
youngpeople particularlyaged16 to 24
as theyare the oneswhoare mostly
interestedinthesetype of genres.Thisis
visual because the postershowsall the
maincharacters and theyare young
adultsthat grew up ina difficult
environmentwhichmayrelate tothe
viewersandtargetaudience of the
movie.Thisistargetedatmale and
female viewersasbothgendersare
heavilyrepresentedinthisposter.
No characterson thisposteris
smilingand infact lookangry.This
representshow difficulttheir
environmentmaybe andtell us
there maybe a lotof conflictinthe
movie.There are nospecific
representationsof genderand
race, infact theyare all
representedtobe inthe same class
and exposedtothe same situations
of theirenvironment. The body
language of the characters