The world’s two billion Internet consumers are accessing U.S. markets through the web more than ever. In fact, one in ten U.S. ecommerce transactions already comes from international consumers. How have retailers been responding to this lucrative change in the landscape? What APIs, development languages, and payment technologies work best when dealing with foreign terms, currencies, and shipping implications?

1. International eCommerce
Expansion
Pitney Bowes

2. Agenda
- Global Opportunity & Trends
- Global eCommerce Technologies &
Best Practices
- Tech Talk
- Q&A

3. Trend 1: The global online population is surging
Trend 2: Global eCommerce markets are surging
Trend 3: The U.S. dollar maintains a weakened position
Europe
15% Internet;
14% eCommerce
by 2015
Asia-Pacific
60% Internet;
20% eCommerce
*China alone
Latin America
by 2015 will = 430M
by 2015
40% Internet;
30% eCommerce
by 2015
Source: Forrester and Internet Retailer

4. These trends are converging to catalyze cross-border
Ecommerce in the states. Cross-border Ecommerce was
6% of total U.S. Ecommerce spend last year – by 2015, it
will be 15%.
2015
2009 Cross-
Cross- Border
Border
6%
$8.1B
CAGR 20% 15%
$26.5B
Source: Celent, JC Williams, Forrester, and Pitney Bowes internal data

5. A Quick Look at the Top 11 Geographies for
U.S. Retailers by Retail Spending
UK
Canada
11% Switzerland
49% 2%
Germany
3%
Spain France
1% 2% Japan
2%
Singapore
2% Hong
Kong
4%
Brazil
2%
Australia
22%
Source: Pitney Bowes internal data

6. Focus Your Global Efforts on the
Top English-Speaking Markets
Cross-Border Cross-Border
eCommerce Volume Power Shopper Spending
(by % of $) (by % of $)
= 80%+ of = 60%+ of
cross-border power shoppers
Canada 37%
49% UK
11%
18%
7%
Australia
22% Canada Australia UK

7. In our global experience, cross-border buyers
usually go for these top 10 categories. Note that
Apparel triples the second closest.
Apparel
Footwear
Leather
Top 10 U.S.
Jewelry
Electronics
Product
Home Goods
Categories in
Clocks, Watches
International
Carpet, Fabrics Markets
Computers
Cosmetics
Source: Pitney Bowes internal data

8. *Global eCommerce Technologies

9. Types of International Technologies
Dynamic Currency
Conversion
Payment Fraud
International Payment
Processing
Import/Export
Landed Costs
Management
Shipping
International Shipping Address
Options Standardization
Localization Language Translation

10. The Retailer “International
Continuum”
Step 4:
In-Country
3PL,
Presence
Inventory,
Shipping
Step 3:
Multi-
Multi-
Localization &
Currency
Payments In-Country
Fulfillment
Fraud
Step 2:
Language
Implement Translation
Global
Tech Landed
Costs
Step 1:
Address
Accept Standards Import &
Export
Global Shipping Mgmt
Orders

11. When shopping online,
which of the following has
or might discourage you
from completing a purchase
once near checkout? Additional fees High shipping
at delivery costs
Responses from 1,000 61% 77%
eCommerce buyers from
Canada, 1,000 from UK,
and 1,000 from Australia.
Pricing is not
my currency
37%
Delivery too
long
34%
Doesn’t accept
my credit card
34% Can’t read the
language
Bad return
39%
policies
32%

12. To the UX Designers:
International Signage
Matters!
Direct correlation to
international signage and
international revenues.

13. To the UX Designers:
International Signage
Matters!
Direct correlation to
international signage and
international revenues.

14. According to Our Research,
Shipping Options Matter Most!

15. Multi-Payments Matter!
Screenshot Needed!

16. *Tech Talk

17. International eCommerce Preparation is
Driven by 3rd Party Apps, APIs, and Services
eCommerce Sites
Payments, Fraud, Fraud
Shipping
Multi-
Payments
APIs
Multi-
Payments
Import &
Export
Mgmt
Landed
Costs
Address
Standards

18. Mike’s 3 Slides:
These next slide will outline some technical issues that
people who aren't familiar with international commerce
might encounter when trying to implement these
aforementioned APIs. Simple things like avoiding
dependence on address validation, identifying limiting
factors in their data and code, etc