Is Technology Driving Creativity? - SapientNitro

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Is Technology Driving Creativity? - SapientNitro

  1. 1. Pink Ponies - Video
  2. 2. Is Technology driving Creativity ?
  3. 3. What is Creativity ?
  4. 4. Absolut Machines
  5. 5. Absolut Machines Video
  6. 6. What is Creativity?“PRODUCTION OF SOMETHING ORIGINAL AND USEFUL” THERE IS NEVER ONE RIGHT ANSWERTO BE CREATIVE REQUIRES DIVERGENT THINKING AND THEN CONVERGENT THINKING 6
  7. 7. The “Vacuum” Method
  8. 8. The “Your Way or Mine” Method
  9. 9. The “We will do it my way” Method
  10. 10. We might end up with this
  11. 11. Or something functionalOr here … It’s functional
  12. 12. But so it this …
  13. 13. Tesco South Korea Case Study
  14. 14. Is there an “Ideal” Method ?
  15. 15. And Technology ?
  16. 16. “Please Come Again” “Good Morning”Brand Experience used to be like this …
  17. 17. … and the ATM changed everything
  18. 18. TECHNOLOGY CHANGES OUR livesBECAUSE TECHNOLOGY IMPACTSus as people.
  19. 19. WE DON’T LIVE WITH TECHNOLOGY,WE live IN IT.
  20. 20. DIGITAL IS NO LONGER JUST A WORD. IT’S AWORLD.
  21. 21. IT’S WHERE WE LEARN, “LIKE”, LOVEAND LIVE.
  22. 22. AND CONSUME.
  23. 23. AND PRODUCE.
  24. 24. Jetta – User Video
  25. 25. From CONTROL to SPONSOR
  26. 26. Sneakerpedia – SapientNitro Case study
  27. 27. From SALES to VALUE
  28. 28. Skittles – Case Study
  29. 29. From INTERRUPT to EXPERIENCE
  30. 30. Welcome to the NEW REALITY 30
  31. 31. THE ONLY THING THAT STANDSBETWEEN ALL THAT WE AREAND ALL THAT WE CAN BEIS AN IDEA.
  32. 32. DA VINCI, NEWTON, DARWIN, EDISON,FORD, , JOBS, ZUCKERBERG.
  33. 33. DA VINCI, NEWTON, DARWIN, EDISON,FORD, EINSTEIN, JOBS, ZUCKERBERG. THEY BUILT THEIR IDEAS.

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