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Smartphone Insights<br />
Emerging themes of smartphone usage in India<br />Indians are spending a significant amount of time on their smartphones a...
Emerging themes of smartphone usage in India<br />Social media is a focal point of smartphone usage<br />Apps and internet...
1) Indians are spending a significant amount of time on their smartphones and it is not just for communication<br />Share ...
2) Smartphones are “always on” and used throughout the day<br />Active time (Mins per day) <br />07:00 - 10:00<br />10:00 ...
3) Google is off to a fast start in dominating the user experience<br />Chat<br />GPS / Maps<br />Social Networking<br />W...
4) Social media is a focal point of smartphone usage<br />Reach of Social Networking Apps (%)<br /><ul><li>The Youth segme...
On Android phones, it is over 230 minutes a month</li></ul>105<br />sessions in a month for active users<br />
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How Smartphones are changing Indian Consumers

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How Smartphones are changing Indian Consumers

  1. 1. Smartphone Insights<br />
  2. 2. Emerging themes of smartphone usage in India<br />Indians are spending a significant amount of time on their smartphones and it is not just for communication<br />Smartphones are “always on” and used throughout the day<br />Google is off to a fast start in dominating the user experience<br />
  3. 3. Emerging themes of smartphone usage in India<br />Social media is a focal point of smartphone usage<br />Apps and internet usage is quickly moving beyond search and email<br />
  4. 4. 1) Indians are spending a significant amount of time on their smartphones and it is not just for communication<br />Share of active phone time (minutes per day)<br />186<br />136<br />
  5. 5. 2) Smartphones are “always on” and used throughout the day<br />Active time (Mins per day) <br />07:00 - 10:00<br />10:00 - 13:00<br />13:00 - 16:00<br />16:00 - 19:00<br />19:00 - 22:00<br />22:00 - 07:00<br />Total Time (mins/day)<br />
  6. 6. 3) Google is off to a fast start in dominating the user experience<br />Chat<br />GPS / Maps<br />Social Networking<br />Webmail<br />App Store Apps<br />Video<br />58%<br />56%<br />43%<br />33%<br />33%<br />28%<br />Reach (%)<br />Top Apps in each Genre<br />
  7. 7. 4) Social media is a focal point of smartphone usage<br />Reach of Social Networking Apps (%)<br /><ul><li>The Youth segments spend close to 150 minutes a month on Social Networking apps
  8. 8. On Android phones, it is over 230 minutes a month</li></ul>105<br />sessions in a month for active users<br />
  9. 9. 5) Apps and internet usage is quickly moving beyond search and email<br />Combined reach of data apps and web genres (%) <br />

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