【代々木系新春セミナー】中国スマートフォン関連市場

31,304 views

Published on

Published in: Technology, News & Politics
0 Comments
16 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
31,304
On SlideShare
0
From Embeds
0
Number of Embeds
25,912
Actions
Shares
0
Downloads
139
Comments
0
Likes
16
Embeds 0
No embeds

No notes for slide

【代々木系新春セミナー】中国スマートフォン関連市場

  1. 1. 2012/01/06 Smartphone market in China Ptmindconfidential 1
  2. 2. About Ptmind Ptmindconfidential 2
  3. 3. 铂 络confidential 3
  4. 4. confidential 4
  5. 5. confidential 5
  6. 6. confidential 6
  7. 7. confidential 7
  8. 8. Internet market in Chinaconfidential 8
  9. 9. 4.85 4.57 4.20 3.84 3.38 36.2% 2.98 34.3% 31.8% 2.53 28.9% 2.10 25.5% 22.6% 20.5% 16.0% 2007.12 2008.6 2008.12 2009.6 2009.12 2010.6 2010.12 2011.6confidential 9
  10. 10. confidential 10
  11. 11. Smart phone marketconfidential 11
  12. 12. 12000 9000 6000 3000 0 2009Q4 2010Q1 2010Q2 2010Q3 2010Q4 2011Q1 Enfodeskconfidential 12
  13. 13. confidential 13
  14. 14. 3.18 3.03 2.77 2.33 1.55 1.18 0.73 2008.6 2008.12 2009.6 2009.12 2010.6 2010.12 2011.6confidential 14
  15. 15. 2011Q22011Q2 2011.8 Umeng 2011 Android 报 2011.08 http://www.umeng.com/reportconfidential 15
  16. 16. Tencent Baidu Google Shanda Alibaba Netease Sohu Sina 360 UC LBS EC IM SNS E OSconfidential 16
  17. 17. EC LBSconfidential 17
  18. 18. Smartphone Appconfidential 18
  19. 19. ,confidential 19
  20. 20. OS 10% 7% iOS iOS 9% 6% Symbian 31% Windows phone7 5%Windows phone7 12% Symbian 57% Android 14% Android 49% 2010 2011 ZDCconfidential 20
  21. 21. 3~4 OS 1 NOKIA C5-03 Symbian 9.4 S60 5.0 13,800 13,800 2 APPLE iPhone 4(16GB) iOS 4 59,400 59,400 3 MOTOROLA ME525(Defy) Android OS v2.2 29,640 29,640 4 NOKIA N8 Symbian^3 34,800 34,800 5 SAMSUNG I9000(8GB) Android OS v2.1 28,200 28,200 6 HTC Desire S (G12) Android OS v2.3 29,400 29,400 7 NOKIA 5230 Symbian 9.4 S60 5.0 14,400 14,400 8 M9(8GB) Android OS v2.2 29,988 29,988 9 NOKIA C6 Symbian 9.4 S60 5.0 21,000 21,000 10 SAMSUNG i9100(16GB) Android OS v2.3 54,000 54,000 11 HTC Desire HD(G10) Android OS v2.2 32,388 32,388 12 HTC Desire(G7) Android OS v2.1 29,400 29,400 13 NOKIA 5800XM Symbian 9.4 S60 5.0 15,600 15,600 14 SAMSUNG Galaxy Ace S5830 Android OS v2.2 26,400 26,400 15 HTC Wildfire(G8) Android OS v2.1 15,600 15,600 0 15,000 30,000 45,000 60,000 2011.6 ZDCconfidential 21
  22. 22. Jail-Break TGBUS iphone Jailbreak URL iphone.tgbus.comconfidential 22
  23. 23. Apple in China 2011/1 2011/11 2011/11 iPhone iPhone iPad 2011 3Q 16% 45.2confidential 23
  24. 24. App Store 11confidential 24
  25. 25. vs. DL DL 5 7 7000 DL APPconfidential 25
  26. 26. 1 =12 观 库confidential 26
  27. 27. confidential 27
  28. 28. 2011 300 600 400% 544.8 450 300% 300 200% 246.0 150 100% 87.6 37.2 0 8.4 0% 2010 2011 2012 2013 2014 : iResearch 2011.5 http://wireless.iresearch.cn/16/20110708/144072.shtmlconfidential 28
  29. 29. 10 30 10confidential 29
  30. 30. 11confidential 30
  31. 31. 12confidential 31
  32. 32. 13 CTR or imp M&Aconfidential 32
  33. 33. 14 GREE Tencent SAP 40 5 20 35 2009/07 SNS 2011/11 2012/12confidential 33
  34. 34. 15 1 SNS 1 2000 NetDragon 300 PV/confidential 34
  35. 35. 2011/12 12 16 68 290confidential 35
  36. 36. 16 2006 100 1000 / ( Web ) Web ios48%,Web52% 30 40 ( )confidential 36
  37. 37. : AirDroid : Android 2483 http://octoba.net/archives/20111203-android-2483.htmlconfidential 37
  38. 38. App Wallpaper App Game App eBook APP APP App EC App Music App Tool App Ringtone CPC CPI App Etc.. App Etc..confidential 38
  39. 39. confidential 39
  40. 40. EC / 49%confidential 40
  41. 41. Adnetwork Appconfidential 41
  42. 42. App App Appconfidential 42
  43. 43. confidential 43
  44. 44. 谢谢!! ryotaro.ohara @bernouiliconfidential 44

×