Tamil audience around the world, how to reach them effectively?


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Tamil audience around the world, how to reach them effectively?

  1. 1. Tamil Audience Around the World, how to reach effectively? Balasubramanian. S Head – Marketing (New Media)
  2. 2. Introduction to Dinamalar Publication <ul><li>60 years Old Tamil Morning Newspaper with more than 0.9 million copies sold every day </li></ul><ul><li>Renowned in the market for providing content innovatively </li></ul><ul><li>Always No.1, in terms of SEC A i.e., Quality readership </li></ul><ul><li>Renowned in the market for it never die editorial standard </li></ul>
  3. 3. Innovative contents...
  4. 4. Innovative contents...
  5. 5. Innovative contents...
  6. 6. Innovative contents...
  7. 7. Introduction to Dinamalar.com <ul><li>Dinamalar, A leading daily morning newspaper in Tamil </li></ul><ul><li>More than 192 million* page views in a month </li></ul><ul><li>More than 20.48 million visitors per month </li></ul><ul><li>Indian users : NRI users = 42% : 58% </li></ul><ul><li>More than 30 million page views in Mobile Applications </li></ul><ul><li>Dinamalar.com was launched in 1998 </li></ul>comScore – May 2011 <ul><li>Dinamalar has more than 75% market share on Tamil news readers in online </li></ul>
  8. 8. Top Section <ul><li>Main Homepages </li></ul><ul><li>News: Latest, Political, General, District, Business & NRI news </li></ul><ul><li>Section: Cinema, Sports, Temple & Education </li></ul><ul><li>Video: Political, 8 O’Clock news bulletin, General, Sports, Cinema, Temple & Special Videos </li></ul><ul><li>Others: Astrology, Spiritual, Weekly supplements </li></ul>
  9. 9. Introduction to Dinamalar.com comScore – May 2011
  10. 10. Snapshot <ul><li>Visitors per month - 20.48 million </li></ul><ul><li>Page views per month - 192 million </li></ul><ul><li>Unique visitors per month - 2.05 million </li></ul><ul><li>Demographics# </li></ul><ul><li>70.12% of our users are less than 34 years </li></ul><ul><li>23.01% of our users visit Dinamalar.com after the log on </li></ul><ul><li>47.25% of our users log off after visiting Dinamalar.com </li></ul>
  11. 11. User Profile Comparisons Dinamalar vs News website vs All Internet
  12. 12. User Profile
  13. 13. User Profile
  14. 14. User Profile
  15. 15. User Profile
  16. 16. User Profile
  17. 17. <ul><li>India </li></ul><ul><li>US </li></ul><ul><li>UAE </li></ul><ul><li>Singapore </li></ul><ul><li>Saudi Arabia </li></ul><ul><li>UK </li></ul><ul><li>Qatar </li></ul><ul><li>Australia </li></ul><ul><li>Malaysia </li></ul><ul><li>Canada </li></ul><ul><li>France </li></ul><ul><li>Kuwait </li></ul><ul><li>Oman </li></ul><ul><li>Bahrain </li></ul><ul><li>Germany </li></ul>Top 15 countries
  18. 18. Dinamalar iPhone App <ul><li>More than 0.75 million visits per month </li></ul><ul><li>More than 6 million page views per month </li></ul><ul><li>More than 50,000 downloads </li></ul>
  19. 19. iPhone App Country wise break-up
  20. 20. Dinamalar iPad App <ul><li>More than 9000 downloads since its launch in 6th Sep’11 </li></ul><ul><li>More than 54,000 visits in 2 weeks </li></ul><ul><li>First Tamil Morning Newspaper to launch an exclusive iPad app </li></ul><ul><li>More than 0.5 million page views in 2 weeks </li></ul><ul><li>Includes cool & special features exclusively for iPad App </li></ul>
  21. 21. Dinamalar Android App <ul><li>3272 downloads on the day it was launched (19 th Sep’11) </li></ul><ul><li>First Tamil Newspaper to launch an exclusive Android app </li></ul>
  22. 22. Dinamalar Mobile Apps Success Story… <ul><li>Continue to provide content innovatively for mobile platforms </li></ul><ul><li>Dedicated team for photo & video galleries </li></ul><ul><li>Update 30 to 35 stories related to NRI Tamilians every day </li></ul><ul><li>30% of the content are fresh, which doesn’t to print </li></ul><ul><li>Special content cater to Global Tamil Community </li></ul>
  23. 23. How different are we from competitors? <ul><li>We have 5 banners on the Homepage & 2 banners in the inner pages </li></ul><ul><li>We maintain IAB standard creative sizes </li></ul><ul><li>Opportunity for Marketers: Regular banners, Rich Media ads with limited freq. cap, video ads, & open for content driven campaigns </li></ul><ul><li>Operation team supports – 24x7 </li></ul><ul><li>We don’t sell our remnant inventories </li></ul><ul><li>We work only CPM  </li></ul>
  24. 24. Balasubramanian. S Head – Marketing (New Media) Mobile: +91-95007 05550 Mail id: [email_address] Twitter & Facebook: balasonline Count down to your success