Sunder Madakshira on The Marketer and The Cloud at ad:tech Bangalore

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Sunder Madakshira on The Marketer and The Cloud at ad:tech Bangalore

  1. 1. The Marketer and the Cloud 10 Effects on each other Sunder MadakshiraMarketing and Communications SAP
  2. 2. Branding Motherhoods Ubiquity Refresh Restate Value
  3. 3. Better Intelligence Real time, relevant, incisive
  4. 4. Better Analytics Battlecards, Speed, Access, Ubiquity et al
  5. 5. Better Engagement Coca Cola, IBM, Avon et al
  6. 6. Not just mining the Social Media Amplifying Passion
  7. 7. Co- creation Partners, Customers, competitors, extended work pool
  8. 8. Making it Real, Real time
  9. 9. From Engagement to Experiential to Personal Fulfillment
  10. 10. Call to action: Embrace the Cloud Run low cost experiments
  11. 11. Call to inaction: Marketers,Don’t learn technology! Learn to use for fundamentally role
  12. 12. sunder.madakshira@sap.com

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