1. at the curriculum crossroads:
Teaching Post–Industrial
Media
Marius Foley, Allan Thomas, Lisa French, Adrian Miles, Rachel Wilson, Matt Loads, Brian Morris
School of Media and Communication, RMIT University
3. ‘media’ not ‘media studies’ degree
3 year undergraduate program
self initiated radical curriculum redesign
roll back due to institutional demands
who?
5. writing media editing media broadcast
year 1 network media
texts texts media
integrated film–TV or integrated film–TV or
year 2
media radio media radio
media production media production
year 3
industries project industries project
what?
7. recognised media is the site of paradigmatic change from a
centralised broadcast to a rhizomatic network model
media industries respond with an intensification of their
‘professionalisation’
the professionalisation of media practice being ‘white antted’
by zero costs of production and distribution
the rationale of a media degree problematised by digitisation
of tools and knowledge
why?
9. verbal critiques simple technical tasks
year 1 oral verbal presentations single media objects
verbal assessment partial objects
written documentation whole media objects
year 2 media with text written reflection professional orientation
written analysis inward
project documentation
all media
written reflection
year 3 applied media any media
group documentation
outward
& reflection
practice - how?
11. what is an edit, what do make sketches that
descriptive &
year 1 they do, why do they explore these questions
problem posing
exist? as directed tasks
secondary make work that
read an introductory
year 2 sources & responds to an idea/a
text
commentaries reading
make a work that is an
use a theory as basis of
idea
year 3 primary sources a making/critique of
make a work that thinks
making
‘inside’ its media
theory - how?
15. what is media, at this moment?
what do we mean by ‘post–industrial?’
what should a media program do, now?
& given these problems, how do you teach this?
key questions & issues
Editor's Notes
\n
1. rationale for the name change. Not media studies in the AngloAustralian model or context, less theory, less cultural studies, more orientated towards critically/theoretically informed making in the context of media practice.\n2. traditional undergraduate degree structure.\n3. nearly 10 years ago put the entire curriculum ‘on the table’ for interrogation and critique. Outcome was to throw everything out and begin again, with a sort of fin de siecle attitude towards media education in contemporary contexts.\n4. the original structure, which worked well, has been amended as other programs have wanted access to parts of it, and due to the usual institutional demands of being a good ‘citizen’ where we have accommodated a new multi-program communications stream into our curriculum map.\n
1. rationale for the name change. Not media studies in the AngloAustralian model or context, less theory, less cultural studies, more orientated towards critically/theoretically informed making in the context of media practice.\n2. traditional undergraduate degree structure.\n3. nearly 10 years ago put the entire curriculum ‘on the table’ for interrogation and critique. Outcome was to throw everything out and begin again, with a sort of fin de siecle attitude towards media education in contemporary contexts.\n4. the original structure, which worked well, has been amended as other programs have wanted access to parts of it, and due to the usual institutional demands of being a good ‘citizen’ where we have accommodated a new multi-program communications stream into our curriculum map.\n
1. rationale for the name change. Not media studies in the AngloAustralian model or context, less theory, less cultural studies, more orientated towards critically/theoretically informed making in the context of media practice.\n2. traditional undergraduate degree structure.\n3. nearly 10 years ago put the entire curriculum ‘on the table’ for interrogation and critique. Outcome was to throw everything out and begin again, with a sort of fin de siecle attitude towards media education in contemporary contexts.\n4. the original structure, which worked well, has been amended as other programs have wanted access to parts of it, and due to the usual institutional demands of being a good ‘citizen’ where we have accommodated a new multi-program communications stream into our curriculum map.\n
1. rationale for the name change. Not media studies in the AngloAustralian model or context, less theory, less cultural studies, more orientated towards critically/theoretically informed making in the context of media practice.\n2. traditional undergraduate degree structure.\n3. nearly 10 years ago put the entire curriculum ‘on the table’ for interrogation and critique. Outcome was to throw everything out and begin again, with a sort of fin de siecle attitude towards media education in contemporary contexts.\n4. the original structure, which worked well, has been amended as other programs have wanted access to parts of it, and due to the usual institutional demands of being a good ‘citizen’ where we have accommodated a new multi-program communications stream into our curriculum map.\n
These are the media program specific subjects. In addition there is a 3 year major undertaken which is one subject per semester, and the communication ‘stream’.\n
1. arboreal to a rhizomatic model, centres that broadcast out to parts to parts, no longer about wholes, whether programs, experiences, or content. \n2. ‘quality’, of technologies (lighting, editing, performance, script, pick your attribute) are seen to matter much more but these are largely internally (tautologically) defined and to some extent only matter internally - to the industry. Up to a point. the issue is not whether these matter but to separate out quality of experience from technical fetishisation.\n3. anyone can make, and gifted amateurs freely distribute their work. Whole issue of free creative labour, IP and \n4. The reasons why we went to university no longer apply.\n
1. arboreal to a rhizomatic model, centres that broadcast out to parts to parts, no longer about wholes, whether programs, experiences, or content. \n2. ‘quality’, of technologies (lighting, editing, performance, script, pick your attribute) are seen to matter much more but these are largely internally (tautologically) defined and to some extent only matter internally - to the industry. Up to a point. the issue is not whether these matter but to separate out quality of experience from technical fetishisation.\n3. anyone can make, and gifted amateurs freely distribute their work. Whole issue of free creative labour, IP and \n4. The reasons why we went to university no longer apply.\n
1. arboreal to a rhizomatic model, centres that broadcast out to parts to parts, no longer about wholes, whether programs, experiences, or content. \n2. ‘quality’, of technologies (lighting, editing, performance, script, pick your attribute) are seen to matter much more but these are largely internally (tautologically) defined and to some extent only matter internally - to the industry. Up to a point. the issue is not whether these matter but to separate out quality of experience from technical fetishisation.\n3. anyone can make, and gifted amateurs freely distribute their work. Whole issue of free creative labour, IP and \n4. The reasons why we went to university no longer apply.\n
1. arboreal to a rhizomatic model, centres that broadcast out to parts to parts, no longer about wholes, whether programs, experiences, or content. \n2. ‘quality’, of technologies (lighting, editing, performance, script, pick your attribute) are seen to matter much more but these are largely internally (tautologically) defined and to some extent only matter internally - to the industry. Up to a point. the issue is not whether these matter but to separate out quality of experience from technical fetishisation.\n3. anyone can make, and gifted amateurs freely distribute their work. Whole issue of free creative labour, IP and \n4. The reasons why we went to university no longer apply.\n
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1. media as ecology, broadcast versus network, curators/aggregators/farmers/navigators, versus content makers and consumers/audiences\n2. Daniel Bell, recognition of know how versus know what. but even heritage media is still in an industrial model, which it was not for Bell.\n3. reiterate that the original rationale for such programs is not very solid. So what is it? \n4. embrace exemplar of the studio - learn through doing, develop a language of critique, range of categories of making (sketch through to studio), development of network literacies, refuse the silo of the university, savvy consumption and creation versus...\n