One year in e-commerce: 9 things I've learned

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Exactly one year ago I launched www.katchoo.be, a fun webshop with rubberboots for women. These are 9 things i've learned in the past year that may be interesting for other people who are thinking about starting a webshop.

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One year in e-commerce: 9 things I've learned

  1. 1. 9 things in e-commerce 1 year I’Ve learned
  2. 2. 1 year in e-commerce 9 things I’Ve learned1. Choosing your product- Clothing in different sizes = large stock- Big products need Big storage- Special sizes need special boxes @KristofNizet
  3. 3. 1 year in e-commerce 9 things I’Ve learned2. Do your research- use google keyword tool to check potential- check with the National Institute for Statistics- Try a focus group- Can your business run on this audience? @KristofNizet
  4. 4. 1 year in e-commerce 9 things I’Ve learned3. Start with enough moneyYou’re probably going to spend more on marketingthen you can imagine at the start. @KristofNizet
  5. 5. 1 year in e-commerce 9 things I’Ve learned4. Find a good developer- someone you can count on- someone you like to work with- choose you’re webshop platform together @KristofNizet
  6. 6. 1 year in e-commerce 9 things I’Ve learned5. Think twice about price- don’t just copy the recommended retail price- don’t forget the 21% VAT- Don’t forget your packaging/shipping cost- think about different promotions you’ll haveand how they affect your margins @KristofNizet
  7. 7. 1 year in e-commerce 9 things I’Ve learned6. Avoid fixed costskeep your fixed costs and subscription fees to aminimum. @KristofNizet
  8. 8. 1 year in e-commerce 9 things I’Ve learned7. Good PR drives sales- Hire a pro- lower cost than marketing- endorsement gives trust @KristofNizet
  9. 9. 1 year in e-commerce 9 things i’ve learned8. Stick to the plan- Don’t buy too much stock at once.- Let your stock grow with your business @KristofNizet
  10. 10. 1 year in e-commerce 9 things I’Ve learned9. Don’t get lazyInvest more time in your shop and you’ll havemore sales. @KristofNizet
  11. 11. 1 year in e-commerce 9 things I’Ve learnedBonus tip: Do you need a label?a lot of studies show that labels give more trust.Problem: People in Belgium don’t know e-commerce labels...Use other ways to give trust:- MEdia that write about you- testimonials / link to your facebook page @KristofNizet
  12. 12. 1 year in e-commerce 9 things I’Ve learnedBonus tip: Talk to otherwebshop owners- if you aren’t competitors, you can help each other- buy packaging together? @KristofNizet
  13. 13. 1 year in e-commerce 9 things I’Ve learned Good luck and have fun!And visit Katchoo.be to buy some nice rubberboots for your family They’re a great christmas present! @KristofNizet

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