Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

One year in e-commerce: 9 things I've learned

Exactly one year ago I launched www.katchoo.be, a fun webshop with rubberboots for women. These are 9 things i've learned in the past year that may be interesting for other people who are thinking about starting a webshop.

  • Be the first to comment

One year in e-commerce: 9 things I've learned

  1. 1. 9 things in e-commerce 1 year I’Ve learned
  2. 2. 1 year in e-commerce 9 things I’Ve learned1. Choosing your product- Clothing in different sizes = large stock- Big products need Big storage- Special sizes need special boxes @KristofNizet
  3. 3. 1 year in e-commerce 9 things I’Ve learned2. Do your research- use google keyword tool to check potential- check with the National Institute for Statistics- Try a focus group- Can your business run on this audience? @KristofNizet
  4. 4. 1 year in e-commerce 9 things I’Ve learned3. Start with enough moneyYou’re probably going to spend more on marketingthen you can imagine at the start. @KristofNizet
  5. 5. 1 year in e-commerce 9 things I’Ve learned4. Find a good developer- someone you can count on- someone you like to work with- choose you’re webshop platform together @KristofNizet
  6. 6. 1 year in e-commerce 9 things I’Ve learned5. Think twice about price- don’t just copy the recommended retail price- don’t forget the 21% VAT- Don’t forget your packaging/shipping cost- think about different promotions you’ll haveand how they affect your margins @KristofNizet
  7. 7. 1 year in e-commerce 9 things I’Ve learned6. Avoid fixed costskeep your fixed costs and subscription fees to aminimum. @KristofNizet
  8. 8. 1 year in e-commerce 9 things I’Ve learned7. Good PR drives sales- Hire a pro- lower cost than marketing- endorsement gives trust @KristofNizet
  9. 9. 1 year in e-commerce 9 things i’ve learned8. Stick to the plan- Don’t buy too much stock at once.- Let your stock grow with your business @KristofNizet
  10. 10. 1 year in e-commerce 9 things I’Ve learned9. Don’t get lazyInvest more time in your shop and you’ll havemore sales. @KristofNizet
  11. 11. 1 year in e-commerce 9 things I’Ve learnedBonus tip: Do you need a label?a lot of studies show that labels give more trust.Problem: People in Belgium don’t know e-commerce labels...Use other ways to give trust:- MEdia that write about you- testimonials / link to your facebook page @KristofNizet
  12. 12. 1 year in e-commerce 9 things I’Ve learnedBonus tip: Talk to otherwebshop owners- if you aren’t competitors, you can help each other- buy packaging together? @KristofNizet
  13. 13. 1 year in e-commerce 9 things I’Ve learned Good luck and have fun!And visit Katchoo.be to buy some nice rubberboots for your family They’re a great christmas present! @KristofNizet

×