Portugal iess 20130207 v3

IBM University Programs (IBM UP)

Service Science: Smarter Planet & Big Data

Working Together to Build a Smarter Planet

Dr. Jim Spohrer, spohrer@us.ibm.com
Innovation Champion and Director IBM UPward
University Programs worldwide, accelerating regional development
IESS 1.3 Porto, Portugal February 7, 2013
© IBM 2013

© 2013 IBM Corporation

Today’s Talk: What I am working on

 Surveys: Five short ISSIP.org
– Please email spohrer@us.ibm.com IBM Smarter Planet

 Certification: T-Shaped Service Innovators
– 100 questions

 Tool: Simple Model of Service Ecology
– ~20 billion service system entities
– ~20 main types of service system entities
– Flows of people, money, organizations, etc. Nano-Bio-Info-Cogno

 Future Smarter Service Systems
– By sector and quality-of-life
– Universities, cities, businesses
IBM SSME Centennial Icon of Progress

2 IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation

ISSIP.org Surveys

 Professional Development: Societies with Service SIGs

 Research: Research Centers & Service Innovation

 Education: Service Science Related Courses & Degrees

 Practice: Business Service Innovation Methods & Hiring T-shapes

 Policymaking: Service Exports & Innovation Policies

IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation

Professional Societies

http://service-science.info/archives/1982
1. AMA SERVSIG 9. Service Design Network
2. INFORMS Service 10. AISNET SIG Service
Science Section 11. IEEE SOSE
3. TSIA 12. ISSS Natural and Service
4. POMS Systems
5. AHFE HSSE 13. INCOSE SeBOK
6. ITSMFI 14. IIE for Manufacturing and
7. ACM SoC Service Systems
8. SRII 15. IAMOT
9. PICMET 16. For more check URL ->

ISSIP (pronounced I-ZIP)

http://service-science.info/archives/1982
1. Growth in service
2. Bridge many existing
professional sociteties BREADTH
• ISSIP supports

DEPTH
their conferences
• ISSIP contributes to
their publications
3. Interconnected nature of T-shaped professionals
value co-creation in with depth & breadth
modern service systems
(tech, biz, social, etc.)

Definitions
Service is the application of
knowledge for mutual (A) Agriculture:
benefits Value from
harvesting nature
(value co-creation logic).
(M) Manufacturing:
Value from
Service innovations scale the making products
(S) Service:
benefits of new knowledge, Value from
globally, rapidly… T-shaped professionals in smarter systems
that co-create benefits with customers
and sustainably improve quality of life.

Service innovators are often
“T-shaped” professionals
with depth & breadth of (% of Jobs in USA)
knowledge, and the ability
Value Co-Creation Logic: :
to span boundaries and
rapidly synthesize diverse Re-thinking Provider-Customer Interactions
From: Agriculture, Manufacturing, Service
perspectives. To: Physical, Cognitive, Social Work/Risk/Info Sharing

Our Mission

Promote service
innovations for our
interconnected
world.
Link service innovators
through their stories
Bridge & celebrate diverse
existing professional associations.

Our Objectives

1. Professional
Development
2. Education
3. Research
4. Practice
5. Policy Many possible configurations
of service innovations
in our interconnected world

Coverage

1. Disciplines
2. Sectors
3. Regions

Examples:
Jim <CS, Education, USA>
Lou <HFS, Health, USA>

T-shaped Professionals

Depth & Breadth Many disciplines
Many sectors
Teamwork ready Many regions
Trusted advisors (broad understanding & communications skills )

Professional Development

Discipline: Deep at least one

Region: Deep in at least one
Sector: Deep in at least one
Span 3 career dimensions
Discipline (Education/Research)
Sector (Practice/Research)
Region (Policy/Culture/Levels)

Digital Immigrant vs Digital Native

Born: 1988 Born: 2012
Graduated College: 2011 Enters College: 2030


2030 Transportation: Self-driving cars

Steve Mahan:
Test “Driver”


2030 Water


2030 Manufacturing
Baxter: Building the Future

Ryan Chin:
Urban Mobility
Maker-Bot: Replicator 2

2030 Energy


2030 ICT


Example: Leading Through Connections with…
Universities Collaborate with IBM Research to Design
Watson for the Grand Challenge of Jeopardy !

Assisted in the development of the Open Pioneered an online natural language
Advancement of Question-Answering question answering system called START,
Initiative (OAQA) architecture and which provided the ability to answer questions
methodology with high precision using information from
semi-structured and structured information
repositories

 Provided technological advancement
enabling a computing system to remember the Worked to extend the
full interaction, rather than treating every Worked on a visualization component to capabilities of Watson, with a
question like the first one - simulating a real visually explain to external audiences the focus on extensive common
dialogue massively parallel analytics skills it takes for sense knowledge
the Watson computing system to break down
a question and formulate a rapid and accurate
response to rival a human brain

Explored advanced machine learning
techniques along with rich text
representations based on syntactic and
Focused on large-scale
semantic structures for the Watson’s Worked on information information extraction,
optimization
retrieval and text search parsing, and knowledge
technologies inference technologies

http://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html


2030 Buildings: Recycled to be stronger, safer, cleaner

China Broad Group:
30 Stories in 15 Days


2030 Retail & Hospitality


2030 Finance & Business


2030 Health


2030 Education: Watch one, do one, teach one…


2030 Government

Four measures

 Innovativeness

 Equity
– Improve
weakest
link

 Sustainability

 Resiliency


Competitive Parity – Achieved.

 The NFL has spent the last two
decades touting its parity—the
idea that any team can win on any
given Sunday (or Monday or
Thursday). But this year, parity
has truly run wild.

 … here's the wackiest thing:
Through six weeks, 11 of the
NFL's 32 teams are 3-3. The
Journal asked the statistical
gurus of Massey-Peabody
Analytics to run a coin-flip
simulation…


2030 and Beyond…. Government, Health, Education, Finance, etc.


What improves Quality-of-Life? Service System Innovations
* = US Labor % in 2009.

A. Systems that focus on flow of things that humans need (~15%*)
1. Transportation & supply chain 2/7/4 0/19/0

2. Water & waste recycling/Climate & Environment 2/1/1
3. Food & products manufacturing 7/6/1
4. Energy & electricity grid/Clean Tech 1/1/0
5. Information and Communication Technologies (ICT access) 5/17/27
B. Systems that focus on human activity and development (~70%*)
6. Buildings & construction (smart spaces) (5%*) 1/0/2
7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*) 24/24/1
8. Banking & finance/Business & consulting (wealthy) (21%*) 7/10/3
9. Healthcare & family life (healthy) (10%*) 2/20/24
5/2/2
10. Education & work life/Professions & entrepreneurship (wise) (9%*)
C. Systems that focus on human governance - security and opportunity (~15%*)
11. Cities & security for families and professionals (property tax) 3/3/1
12. States/regions & commercial development opportunities/investments (sales tax) 0/0/0
13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax) 1/2/2
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
“61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”


Regional Competitiveness and U-BEEs:
Where imagined possible worlds become observable real worlds
http://www.service-science.info/archives/1056

novations Nation
niversities/ “The future is already
State/Province here (at universities),
egions City/Region
culus (Cambridge/UK)
For-profits
it is just not evenly
ysics (Cambridge/UK) U-BEE
mputer Science (Columbia/NY) distributed.”
rosoft (Harvard/WA) Job Creator/Sustainer
hoo (Stanford/CA) Hospital
Cultural & University
ogle (Stanford/CA) Medical
Conference College
ebook (Harvard/CA) Research
Hotels K-12
“The best way to
Non-profits Worker
(professional )
Family
(household)
predict the future
is to (inspire the next
generation of students
to) build it better.”

U-BEEs = University-Based Entrepreneurial Ecosystems, City Within City

We Are All Part Of Nested, Networked Service Systems

Matryoska dolls:
Origin Japanese


I am nested in at least 10 systems

Level AKA ~No. People ~No. Entities Example
0. Individual Person 1 10,000,000,000 Jim
1. Family Household 10 1,000,000,000 Spohrer’s
2.Neighborhood Street 100 100,000,000 Kensington
3. Community Block 1000 10,000,000 Bird Land
4. Urban-Zone District 10,000 1,000,000 SC Unified
5. Urban-Center City 100,0000 100,000 Santa Clara
6.Metro-Region County 1,000,000 10,000 SC County
7. State Province 10,000,000 1,000 CA
8. Nation Country 100,000,000 100 USA
9. Continent Union 1,000,000,000 10 NAFTA
10. Planet World 10,000,000,000 1 UN


Universities Worldwide Accelerating Regional Development

“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction –
the indirect impact of University spending – and the direct and indirect impact of off-campus spending by
Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion
in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”


What are the benefits of top-ranked universities?
% WW GDP and % WW Top-500-Universities
9

Japan
8

7 y = 0,7489x + 0,3534
R² = 0,719 China
6 Germany

5
France

4 United Kingdom
Italy
%
G
D
o
b
P
a
g
l

3
Russia Brazil Spain
Canada
2 India
Mexico South Korea Australia
Turkey Netherlands
1
Sweden

0
0 1 2 3 4 5 6 7 8 9

% top 500 universities

Strong Correlation (2009 Data): National GDP and University Rankings
http://www.upload-it.fr/files/1513639149/graph.html

What are the benefits of more education? Of higher skills?

…But it can be costly, American student loan debt is over $900M


Four Missions

 Knowledge Transfer (Teaching)

 Knowledge Creation (Research)

 Knowledge Application (Entrepreneurship)

 Knowledge Integration (Bridge Silos)


Big Business: Forbes Global 2000

 Totals: Largest Publically Traded Businesses
– $36 trillion in revenues (45% of 2011 WW GDP)
– $2.64 trillion in profits
– $149 trillion in assets
– $37 trillion in market value
– Employ 83 million people worldwide (~1% of 2011 WW Population)

 Sectors:
– Financial (478), Oil & Gas (131)

 Nations
– US (524), Japan(258)


Portugal (0.12/0.3/0.6)


United States (4.5/26/30)


Denmark (0.08/0.5/0.8)


Sweden (0.1/1.25/2.2)


More than 40% of New Era in IBM’s Leadership
IBM’s workforce
conducts business
away from an office

IBM has
~425,000
24% of IBM’s revenue 2012 Financials
employees
worldwide in Growth Market  Revenue - $ 104.5B
countries; growing at  Net Income - $ 17.6B
IBM operates in 170 7% ( @cc) in 2012  EPS - $ 15.25 (10 yrs of
countries around the globe EPS d/digit growth)
Acquisitions contribute
 Net Cash - $18.2B
significantly to IBM’s growth ;
~120 acquisitions in last decade

IBM’s Initiatives for Growth
Number 1 in patent
generation for 20
100 Years of Business & consecutive years ;
Innovation in 2011 6,478 US patents
awarded in 2012 The Smartest Machine On Earth

10 time winner of
the President’s 5 Nobel Laureates
National Medal of
Technology &
Innovation – latest
for LASIK laser
refractive surgical
techniques

What’s UP with IBM? University Programs


Most people say, “IBM makes computers”


Those in-the-know say, “IBM is helping to build a Smarter Planet…”


A Smarter Planet is built from smarter service systems…

INSTRUMENTED INTERCONNECTED INTELLIGENT
We now have the ability People, systems and We can respond to changes
to measure, sense and objects can communicate quickly and accurately,
see the exact condition and interact with each and get better results
of practically everything. other in entirely new by predicting and optimizing
ways.
PRODUCTS IT NETWORKS for future events.
COMMUNICATIONS

WORKFORCE SUPPLY CHAIN TRANSPORTATION BUILDINGS


City challenge: buildings and transportation

Ryan Chin:
Smart Cities


Streetline: Instrumented-Interconnected-Intelligent


Example: Streetline


Neonatal ICU: Instrumented-Interconnected-Intelligent


A city is essentially a
system of service
systems—transportation,
healthcare, public safety
and education.

To enable a Smarter
City, IBM is working to
improve the quality &
efficiency of service
systems and how they
operate and function.

52 IBM GMU External Relations 2012
IBM GMU IBM University Programs worldwide, accelerating regional development (IBM UPward) © 2013 BM Corporation

Cities: land-population-energy-carbon

Carlo Ratti:
Senseable Cities


Four commandments for cities of the future: Eduardo Paes at TED2012


SC IOC as a Platform for Innovation



Identifies entrepreneurs developing
businesses aligning with our Smarter
Planet vision.

SmartCamp finalists raised more than
$50m and received significant press in
Exclusive Networking and Wall Street Journal, Forbes and
Bloomberg
Mentoring event

in
Healthcare SmartCamp kickstart - Miami - May 15, 2012
Apply by April 27th

SmarterCities SmartCamp kickstart - New York - May 24, 2012
Apply by May 3rd

North America Regional SmartCamp - Boston - June 20 & 21, 2012
Apply by May 25th

apply now at www.ibm.com/isv/startup/smartcamp
58

North America SmartCamp lead: Eric Apse, eapse@us.ibm.com
University Programs lead: Dawn Tew, dawn2@us.ibm.com

IBM University Programs:
What We Do: The “6 R’s” (not to be confused with 3 R’s)

1. Research
Research awards focus on grand challenge problems and big bets
https://www.ibm.com/developerworks/university/research

2. Readiness
Access to IBM tools, methods, and course materials to develop skills
https://www.ibm.com/developerworks/university/academicinitiative

3. Recruiting
Internships and full-time positions working to build a smarter planet
http://www.ibm.com/jobs

4. Revenue
Improve performance, the university as a complex enterprise (city within city)
http://www.ibm.com/services/us/gbs/bus/html/bcs_education.html

5. Responsibility
Community service provides access to IBMers expertise/resources
http://www.ibm.com/ibm/ibmgives/

6. Regions
Regional innovation ecosystems – incubators, entrepreneurship, jobs
http://www.ibm.com/ibm/governmentalprograms/innovissue.html


Up-Skill = New Venture = Graduates with
Smarter Planet skills
= High-Growth
Cycle = Acquisition = IBMer moving from
Acquisition/
New IBM BU
mature BU to acquisition
(Growing)
= IBMer moving into
IBMer on Campus role
(help create graduates = High-Productivity/
University-Region1 with Smarter-Planet skills, Mature IBM BU
help create Smarter Planet
oriented new ventures; (Shrinking)
Refresh skills

University-Region2
IBM


A Framework for Global Civil Society

 Daniel Patrick Moynihan said nearly 50 years ago: "If you want to
build a world class city, build a great university and wait 200
years." His insight is true today – except yesterday's 200 years
has become twenty. More than ever, universities will generate
and sustain the world’s idea capitals and, as vital creators,
incubators, connectors, and channels of thought and
understanding, they will provide a framework for global civil
society.
– John Sexton, President NYU


~14B Evolution of Natural Systems & Service Systems ~10K
Big Bang Cities
(Natural Unraveling the mystery of evolving hierarchical-complexity in new populations… (Human-Made
Time
World) To discover the world’s architectures and mechanisms for computing non-zero-sum World)

writing
(symbols and scribes,
stored memory
and knowledge)

written laws

ECOLOGY
(governance and
stored control)

sun (energy) money
earth (governed
(molecules & transportable value
stored energy) stored value,
“economic energy”)
bacteria
(single-cell life)

bees (social
sponges transistor
division-of-labor)
(multi-cell life) (routine
cognitive work) universities
(knowledge workers
clams (neurons) printing press (books
trilobites (brains) 200M 60 steam engine (work)

ISSIP.org (pronounced I-ZIP)

 Five Short Surveys
– Societies
– Centers
– Courses
– Methods
– Policies

 HSSE-2014
– July 2014
– Krakow, Poland

 Email:
spohrer@us.ibm.com


IBM Almaden Research Center, Silicon Valley/San Jose, CA


Thank-You! Questions?

“Instrumented, Interconnected, Intelligent – Let’s build a Smarter Planet.” – IBM
“If we are going to build a smarter planet, let’s start by building smarter cities” – CityForward.org
“Universities are major employers in cities and key to urban sustainability.” – Coalition of USU
“Cities learning from cities learning from cities.” – Fundacion Metropoli
“The future is already here… It is just not evenly distributed.” – Gibson
“The best way to predict the future is to create it/invent it.” – Moliere/Kay
“Real-world problems may not/refuse to respect discipline boundaries.” – Popper/Spohrer
“Today’s problems may come from yesterday’s solutions.” – Senge
“History is a race between education and catastrophe.” – H.G. Wells
“The future is born in universities.” – Kurilov
“Think global, act local.” – Geddes

Dr. James (“Jim”) C. Spohrer
Innovation Champion &
Director, IBM University Programs worldwide accelerating regional development (IBM UPward)
spohrer@us.ibm.com


T-shaped professionals
depth & breadth

Many cultures
Many disciplines
Many systems
(understanding & communications)

BREADTH

Deep in one discipline

Deep in one system
Deep in one culture
DEPTH

(analytic thinking & problem solving)

66

Systems-Disciplines Framework: Depth & Breadth
systems Systems that focus on flows of things Systems that support people’s activities Systems that govern
transportation & ICT & retail & healthcare
food & education city state nation
disciplines supply chain water & energy
products & electricity
cloud building & hospitality banking & family
&work secure scale laws
waste construction & finance
behavioral sciences
Customer
stakeholders

e.g., marketing

Provider management sciences
e.g., operations
Observe Stakeholders (As-Is)
political sciences
Authority
e.g., public policy
learning sciences
Competitors e.g., game theory
and strategy
cognitive sciences
People
e.g., psychology
resources

system sciences
Technology
e.g., industrial eng.
information sciences
Observe Resource Access (As-Is)
Information
e.g., computer sci
organization sciences
Organizations
e.g., knowledge mgmt

History social sciences
change

e.g., econ & law
(Data Analytics)
decision sciences
Imagine Possibilities (Has-Been & Might-Become)
Future e.g., stats & design
(Roadmap)
run professions
Run
e.g., knowledge worker
Transform
value

(Copy)
transform professions
e.g., consultant
Realize Value (To-Be)
Innovate innovate professions
(Invent)
e.g., entrepreneur


The New Normal: Smarter Systems

Service Systems: Stakeholders & Resources
1. People
2. Technology
3. Shared Information
4. Organizations
Computational System connected by win-win value propositions
Smarter Technology Smarter Buildings, Universities, Cities
Requires investment roadmap Requires investment roadmap

In Conclusion: Two Books To Help Us All Prepare For Change


University: Four Missions
Nation

 Knowledge State/Province
– 1. Transfer (Teaching) City/Metro
For-profits U-BEE
– 2. Creation (Research)
Job Creator/Sustainer
– 3. Application (Benefits) Cultural & University
Hospital
Medical
Conference College
Research
• Commerce/Entrepreneurship Hotels K-12

• Governance/Policymaking
Worker Family
– 4. Re-Integration (Challenge) Non-profits (professional ) (household)

• Innovativeness, Equity
• Sustainability, Resilience

 Nested, Networked Holistic Service Systems
– Flows
Third Mission (Apply to Create Value)
– Development is about U-BEEs =
– Governance University-Based
Entrepreneurial Ecosystems


Universities Worldwide Accelerating Regional Development

“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction –
the indirect impact of University spending – and the direct and indirect impact of off-campus spending by
Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion
in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”


Economic Shift in National Economies
World’s Large Labor Forces US shift to service jobs
A = Agriculture, G = Goods, S = Service
2010
2010

Nation Labor
% WW
A
%
G
%
S
%
40yr Service
Growth (A) Agriculture:
Value from
China 25.7 49 22 29 142%
harvesting nature

India 14.4 60 17 23 35%
(G) Goods:
U.S. 5.1 1 23 76 23% Value from
making products
Indonesia 3.5 45 16 39 34%
(S) Service:
Brazil 3.0 20 14 Daryl Pereira/Sunnyvale/IBM@IBMUS,
66 61% Value from
IT augmented workers in smarter systems
Russia 2.4 10 21 69 64% that create benefits for customers
and sustainably improve quality of life.
Japan 2.2 5 28 67 45%

Nigeria 1.6 70 10 20 19%

Bangladesh 2.1 63 11 26 37%

Germany 1.4 3 33 64 42%

NationMaster.com, International Labor Organization
Note: Pakistan, Vietnam, and Mexico now larger LF than Germany


Growth of Service Revenue at IBM
2010 Pretax Income Mix Revenue Growth by Segment
SYSTEMS
(AND FINANCING)

SOFTWARE

17% Services
44%

Software
39% Systems

SERVICES

IBM Annual Reports
What do IBM Service Professionals Do? Run IT & enterprise systems for customers,
help Transform customer processes to best practices, and Innovate with customers.

California Human Development Report 2011:
Measuring quality-of-life….

http://www.measureofamerica.org/docs/APortraitOfCA.pdf

Smarter City Intelligent Operations Center (SC IOC)


Measuring Impact

 SSME: IBM Icon of Progress & IBM Research Outstanding Accomplishment
– Internal 10x return: CBM, IDG, SDM Pricing & Costing, BIW COBRA, SIMPLE, IoFT, Fringe, VCR
• Key was tools to model customers & IBM better
• Also tools to shift routine physical, mental, interactional & identify synergistic new ventures
• Alignment with Smarter Planet & Analytics (instrumented, interconnected, intelligent)
• Alignment with Smarter Cities, Smarter Campus, Smarter Buildings (Holistic Service Systems)
– External: More than $1B in national investments in Service Innovation activities
– External: Increase conferences, journals, and publications
– External: Service Science SIGs in Professional Associations
– External: Course & Program Guidelines for T-shaped Professionals, 500+ institutions
– External: National Service Science Institutions, Books & Case Studies (Open Services Innovation)

 Service Research, a Portfolio Approach
– 1. Improve existing offerings (value propositions that can move the needle on KPI’s)
– 2. Create new offerings (for old and new customers)
– 3. Improve outcomes insourcing, outsourcing, acquisitions, divestitures (interconnect-fission-fusion)
– 4. For all three of the above, improve customer/partner capabilities (ratchet each other up)
– 5. For all four of the above, increase patents and service IP assets (some donated to open forums)
– 6. For all five of the above, increase publications and body-of-knowledge (professional associations)


Who I am (http://www.service-science.info/archives/2233)
 Director IBM Global University Programs since 2009
– Global team works with 5000 university world wide (http://www.ibm.com/university)
– 6 R’s: Research (Awards), Readiness (Skills), Recruiting, Revenue, Responsibility, Regions
– Transform “IBM on Campus” brand awareness (“Smarter Planet/Smarter Cities”)
– Create “Urban Service System” Research Centers & U-BEEs
 Founding Director of IBM's first Service Research group from 2003-2009
– Almaden Research Center, San Jose, CA
– 10x ROI with four IBM outstanding and eleven accomplishment awards
– Improve existing offerings, create new, portfolio synergies, partners, patents, publications
– I know/work with service research pioneers from many academic disciplines
• I advocate for Service Science, Management, Engineering, and Design (SSME+D)
– Short-term: Curriculum (T-shaped people, deep in an existing discipline)
– Long-term: New transdiscipline and profession (awaiting CAD tool)
• I advocate for ISSIP (“one of the founding fathers”)
• Co-editor of the “Handbook of Service Science” (Springer 2010)
 Other background (late 90’s and before)
– Founding CTO of IBM’s Venture Capital Relations group in Silicon Valley
– Apple Computer’s (Distinguished Engineer Scientist and Technologist) award (90’s)
– Ph.D. Computer Science/Artificial Intelligence from Yale University (80’s)
– B.S. in Physics from MIT (70’s)


What is the future? We can imagine many possibilities…

Kurzweilai.net

Many cultures
Many disciplines
Many systems
(understanding & communications)

Deep in one discipline

Deep in one system
Deep in one culture

79

Outline

 IBM: 2015 Roadmap

 IBM UP: 2013 Priorities


IBM: 2015 Roadmap (Revenue Growth)


IBM UP: 2013 Priorities (Adaptive)

Research

Readiness

Recruiting

Revenue

Responsibility

Regions
PRIORITY AREA

Smarter Cities and Service Innovation
- ENTREPRENEURSHIP (Smart Camps & GEP, U-BEEs, Students for a Smarter Planet, etc.)
- INTERNET OF THINGS (Instrumented, Interconnected, Intelligent)
- LIVING LABS (Triple Helix Innovations, Smarter Buildings, Asset Management, CityForward.org)
- QUALITY-OF-LIFE (Holistic Modeling (CityOne), STEM Education Pipeline, Jobs & Entrepreneurship)

Cloud & Analytics, Cyber Security & Social Biz
- WATSON DEEP-QA (Analytics Skills, Massive Analytics, Stream Computing)
- BIG DATA (High Performance Computing, Grand Challenges, Boost University Rankings)
- SHARED SERVICE (On-line education, IBM Cloud Academy, IBM Academic Cloud, VCL)

Growth Markets
- SKILLS GAP (2015 Roadmap requires special focus and emphasis on ramping up global talent)
- REGIONAL INNOVATION ECOSYSTEMS (Smarter City Challenge, Universities as Living Labs)
- TANDEM AWARDS (connect developed & emerging Twin Towns & Sister Cities to Boost Quality)
- ACCELERATING INNOVATION (Bi-Directional Learning’ To Be The Best Learn From The Rest)

Collaborative Innovation Centers & Global Entrepreneurs
-- STUDENTS FOR A SMARTER PLANET (Millennials, Social Media, Entrepreneurs)
-- ON CAMPUS IBMERS (Checklist for University Relationship Maturity Audit)
-- IBM CENTERS (CAS, IIE, University Delivery Centers, Research Collaboratories, etc.)
-- ALIGNMENT (IBM Cloud Academy, City Shared Service, Smarter City Challenge, etc.)

Events & Ecosystem Alignment
- BIG EVENTS (Social Media, Students for a Smarter Planet - SFSP, Entrepreneurs and U-BEE’s, etc.)
- EXTERNAL STAKEHOLDERS (Professional Associations, National Academies, Science Foundation)
- INTERNAL STAKEHOLDERS (S&D, GBS, GTS, STG, SWG, HR, CC&CA, IDR, VC, etc.)

Awards Programs
- CLASSICS: Shared University Research, Open Collaborative Research, Faculty, PhD Fellowships
- SPECIALS: Special Award Programs, Named Awards, Smarter Planet Curriculum Awards
- LEVERAGE: Leverage IBM CCC&A with government, foundation, and other external award programs


Test

 Test
 Tets
 Test


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