Matt Colangelo is a writer and creative strategist based in Brooklyn, NY. He has a Master's in English from Oxford and previously worked as a strategist at Y&R ad agency. He is the author of the blog "90 Days of Making" where he created an original project every day for 90 days. Some of his projects include an art installation connecting the stock market to a fan and sand, and a "time machine" film challenging perceptions of time. He has also published over 20 articles for publications like Vice, Tasting Table, and Medium. Previously, he led Y&R's satellite "Moonshop" office specializing in non-traditional advertising, where he helped create the "Social Soundscape

1. MATT COLANGELO
233 WYTHE AVENUE #2
BROOKLYN, NY 11249
978-870-9636
COLANGELO.MATT@GMAIL.COM
MATTCOLANGELO.COM
PORTFOLIO

2. I was born and raised in suburban Massachusetts, which accounts for the subtle hints of
Mark Wahlberg you might hear in my voice.
After getting a Master’s in English from Oxford, I moved to New York City, where I
learned important life skills like how to dodge taxis and avoid eye contact with people. I
also got a job as a strategist at Y&R (the ad agency, not the Young and the Restless).
After two years of strategizing, I transitioned to creative and published a blog called 90
Days of Making, which tracked me as I made something creative every day for ninety
days. Based on this project, I was invited to speak at SXSW 2014 and allowed to start a
satellite office specializing in non-traditional advertising. After a year in charge of that
office, I took time off to focus on my writing, and have since been published in Vice,
Tasting Table, Medium, and Native.

3. WRITING
Twenty published articles this year

5. “Zen and the Art of Food Preparation”
Native, September 2014

6. “Kentucky’s Whiskey Fungus
Problem Is Out of Control”
Vice, November 2014
…

7. “The Other Significant Other”
Human Parts, January 2015

8. 90 DAYS OF MAKING
A project a day for ninety days

10. “Fan of the Stock Market”
Installation that connects the
tangible, physical world with the
digital, hypothetical world of the
stock market. Green sand drips
meditatingly onto a white foam
board, forming a pile over time.
Beside it is a fan whose on/off switch
is connected to the performance of
the S&P 500. If the market is down
for over an hour, the fan turns on
and blows away the pile of sand.

11. “Time Machine”
Film-based installation challenging
our perception of time. We filmed
the office for exactly one hour (5:15
- 6:15pm), then screened the
footage on a TV the following day,
so that the action on the TV (from
yesterday) lined up with the action
in real life (from today). When
standing in front of the time
machine, it became difficult for our
subconscious minds to differentiate
between the past on the screen and
the present in the room.

12. “Gene Roddenberry”
A 3D-printed bust of the man who
popularized the idea of 3D printers
(Gene Roddenberry, the creator of
Star Trek). We started by sculpting
the bust out of plasticine, which you
can buy at your local art supply
store. Then we scanned the bust
digitally with 123Catch (free app)
and edited the files with free CAD
software to remove unsightly
deformations and make them 3D-
printable.

13. We spoke about these and other projects at SXSW last year

14. Y&R MOONSHOP
Satellite office specializing in non-traditional advertising

16. Tech: PHP/ZEND, CSS3D, Javascript, Twitter Streaming API
——————————————
Shortlist, Cannes Lions 2014
Shortlist, Clio Awards 2014
Adobe Cutting Edge Project of the Week, FWA 2014
Mobile Site of the Day, FWA 2014
Site of the Day, FWA 2014
Honorable Mention, Awwwards 2014
Social Soundscape was an online experience for SXSW 2014 that transformed Austin, TX, into a giant 3D
synthesizer—turning location data from tweets into music. My creative partner and I came up with the
concept and helped art direct the project. Users "played" the synthesizer by tweeting about SXSW while in
Austin. Longitude (West to East) established a tweet's temporal relationship to other notes, while Latitude
(North to South) corresponded with pitch (high to low). Tweets were "played" multiple times before being
deleted from the score, and digital instruments were chosen and changed in real-time by an algorithm.
With no app to download and no login necessary, anyone with a web browser could view and listen to the
music as it was generated. This project won three FWAs (Favourite Website Awards), which included Site
of the Day, Mobile Site of the Day, and Adobe Cutting Edge Project of the Week. It was also a finalist for a
Cannes Lion, Awwward, and Clio Award.