Porter's Five Forces model is used to analyze the agricultural sector. The key forces are: intense industry rivalry due to many competitors and ease of entry; moderate bargaining power of suppliers and buyers; and potential threats from substitute goods and new entrants. To be competitive, agricultural producers need scale efficiencies through consolidation or collaboration, and adoption of new technologies to continuously improve productivity from limited land resources under competitive market conditions.
Hindusthan Lever had a challenge with the competitors in Rural India. They devised a strategy to enter the market at the grass root level and utilize the entrepreneurial woman. Based on perceptions, there are some ethical questions. This case looks at the strategies on how to capture the emerging markets and work at the grass root level with the consumer behaviors. Not only understand the consumer behavior, but introduce the need and also the products to the consumers who NEVER used any product in that area.
Hindusthan Lever had a challenge with the competitors in Rural India. They devised a strategy to enter the market at the grass root level and utilize the entrepreneurial woman. Based on perceptions, there are some ethical questions. This case looks at the strategies on how to capture the emerging markets and work at the grass root level with the consumer behaviors. Not only understand the consumer behavior, but introduce the need and also the products to the consumers who NEVER used any product in that area.
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this is the perfect ppt for mba students ...who are preparing the ppt or project on e-choupal ..thank you for download the ppt ..please download and this ppt....from RNB GLOBAL UNIVERSITY, BIKANER student ;- 1. DIWANSHU GAUR 2. NIKHIL BIHANI ..THANK you all
Saffola Case Study: tiff between fortune oil
Includes Suffola's success story and its products ranges and features along with the competitor's analysis.
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in IndiaArjun Parekh
Hariyali Kisaan Bazaar case serves as an excellent case study to understand how Retail works in Rural India. It throws light on Rural Consumerism, Retailing in Rural Markets of India, etc.
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMULSamiirr Ali
The presentation aims to provide an insight of an analysis to Advertisements of the brand 'AMUL' and understand its Segmentation, Target Market and Positioning.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Mehta Soya: A Promotional Conundrum - VikalpaTushar G
Hi,
This case is really interesting and i hope you like it.. sorry for not keepin it open download..
Credits for TAPMI -
Mr. Pramod Khandelwal and Mr. Syed Reza Salis
Naqvi (PGP2) have won the 1st prize in the
International Case Masters competition - a
flagship event of IIMA for their case, “ Mehta Soya:
A Promotional Conundrum”after 3 intense rounds
(2 offline and 1 on-campus).
Rgds,
Tushar
Farming Systems Research was introduced and further developed by researchers to deal with the perceived inadequacies of previous approaches. Despite the broad range of insights and approaches to inquiry developed under the umbrella of Farming Systems Research, it is clear that earlier approaches (e.g. disciplinary approaches, focus on transfer of technology within the agricultural extension system) still dominate. Farming Systems Research and Extension (FSR/E) is an approach to improving the lot of rural households which attempts to identify important farmer problems, assist to increase Use efficiency of solving these problems, and finally, assist to disseminate solutions to groups of farmers via extension It is used to describe arrange of activities with varied objectives and approaches, although these usually have been associated with agricultural research. This diversity has caused confusion over the role of FSR in agricultural development.
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this is the perfect ppt for mba students ...who are preparing the ppt or project on e-choupal ..thank you for download the ppt ..please download and this ppt....from RNB GLOBAL UNIVERSITY, BIKANER student ;- 1. DIWANSHU GAUR 2. NIKHIL BIHANI ..THANK you all
Saffola Case Study: tiff between fortune oil
Includes Suffola's success story and its products ranges and features along with the competitor's analysis.
Hariyali Kisaan Bazaar - Rural Marketing (Retailing) in IndiaArjun Parekh
Hariyali Kisaan Bazaar case serves as an excellent case study to understand how Retail works in Rural India. It throws light on Rural Consumerism, Retailing in Rural Markets of India, etc.
Advertorial and Segmentation Targeting Positioning (STP) Analysis of AMULSamiirr Ali
The presentation aims to provide an insight of an analysis to Advertisements of the brand 'AMUL' and understand its Segmentation, Target Market and Positioning.
A Study of the Sales and Distribution System at AMULRAJAT GARG
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
Mehta Soya: A Promotional Conundrum - VikalpaTushar G
Hi,
This case is really interesting and i hope you like it.. sorry for not keepin it open download..
Credits for TAPMI -
Mr. Pramod Khandelwal and Mr. Syed Reza Salis
Naqvi (PGP2) have won the 1st prize in the
International Case Masters competition - a
flagship event of IIMA for their case, “ Mehta Soya:
A Promotional Conundrum”after 3 intense rounds
(2 offline and 1 on-campus).
Rgds,
Tushar
Farming Systems Research was introduced and further developed by researchers to deal with the perceived inadequacies of previous approaches. Despite the broad range of insights and approaches to inquiry developed under the umbrella of Farming Systems Research, it is clear that earlier approaches (e.g. disciplinary approaches, focus on transfer of technology within the agricultural extension system) still dominate. Farming Systems Research and Extension (FSR/E) is an approach to improving the lot of rural households which attempts to identify important farmer problems, assist to increase Use efficiency of solving these problems, and finally, assist to disseminate solutions to groups of farmers via extension It is used to describe arrange of activities with varied objectives and approaches, although these usually have been associated with agricultural research. This diversity has caused confusion over the role of FSR in agricultural development.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
A.N. Professor Ofer Meilich Bus 444 9232016 5F5I .docxronak56
A.N. Professor Ofer Meilich Bus 444 9/23/2016
5F5I
21. When perishability of items is high, so too is rivalry among firms. An obvious
example of this is with grocery stores. Nearly every item sold at a grocery store has a shelf life.
Companies must compete to sell these perishable items before they become useless and
unmarketable. Because of the small window of time to sell a tomato, for example, grocery stores
will use aggressive sales tactics to incentivize the buying of their products. When walking
through the produce section, one might see a buy one get one free offer on blueberries or an offer
to buy five packs of cherry tomatoes for five dollars when a single pack is sold for two dollars.
Items such as kitchen supplies, on the other hand, do not perish easily and thus we will likely
never see a deal for buying three ladles for the price of one.
32. Buyers have high power when an industry’s products have little cost saving
value. When an industry has low cost savings in regards to its product, they do not have much
leverage over the buyer, and thus the buyer has more power over the seller. A buyer will be
highly price-sensitive to products that do not save them much money. For example, printers have
a high up keep, and thus those products have a low cost saving value. Because of this, a buyer
will take a lot of time deciding on a printer, and will weigh their options before buying a
company’s printer that has the potential of having a higher upkeep then another printer.
36. If switching costs of the focal industry is high, supplier power is high. An
example of this is if two firms were engaged in just-in-time manufacturing, in which suppliers
must be highly reliable and consistent with their shipments. If a company were to switch from a
reliable supplier, they would potentially incur the costs of having to find a new, reliable supplier
that could handle their just-in-time supplying needs.
Another example could be with electricity. It is extremely costly to leave an electricity
company’s service in lieu of solar energy. Thus many people who want to have a smaller carbon
footprint can’t do so due to financial reasons.
8. If incumbents’ control over distribution is low, threat of entry is high. An example
of a new entrant struggling to come into an industry could be that of accessing a retail store. If a
new brewery opens up, it will be difficult for the brewery to get its beer to be sold at retail stores
across the US. An example of a distribution channel that is easy to access could be online
jewelry websites. It is quite easy to make jewelry and sell it on a website like Etsy, thus many
new entrants can be allowed entrance into the jewelry industry.
3. If economies of scale are high, it is very difficult for a new entrant to enter the
market. If a burger restaurant wanted to compete against McDonalds, they would have an
exceptionally, or nearly impossible, .
A.N. Professor Ofer Meilich Bus 444 9232016 5F5I .docxdaniahendric
A.N. Professor Ofer Meilich Bus 444 9/23/2016
5F5I
21. When perishability of items is high, so too is rivalry among firms. An obvious
example of this is with grocery stores. Nearly every item sold at a grocery store has a shelf life.
Companies must compete to sell these perishable items before they become useless and
unmarketable. Because of the small window of time to sell a tomato, for example, grocery stores
will use aggressive sales tactics to incentivize the buying of their products. When walking
through the produce section, one might see a buy one get one free offer on blueberries or an offer
to buy five packs of cherry tomatoes for five dollars when a single pack is sold for two dollars.
Items such as kitchen supplies, on the other hand, do not perish easily and thus we will likely
never see a deal for buying three ladles for the price of one.
32. Buyers have high power when an industry’s products have little cost saving
value. When an industry has low cost savings in regards to its product, they do not have much
leverage over the buyer, and thus the buyer has more power over the seller. A buyer will be
highly price-sensitive to products that do not save them much money. For example, printers have
a high up keep, and thus those products have a low cost saving value. Because of this, a buyer
will take a lot of time deciding on a printer, and will weigh their options before buying a
company’s printer that has the potential of having a higher upkeep then another printer.
36. If switching costs of the focal industry is high, supplier power is high. An
example of this is if two firms were engaged in just-in-time manufacturing, in which suppliers
must be highly reliable and consistent with their shipments. If a company were to switch from a
reliable supplier, they would potentially incur the costs of having to find a new, reliable supplier
that could handle their just-in-time supplying needs.
Another example could be with electricity. It is extremely costly to leave an electricity
company’s service in lieu of solar energy. Thus many people who want to have a smaller carbon
footprint can’t do so due to financial reasons.
8. If incumbents’ control over distribution is low, threat of entry is high. An example
of a new entrant struggling to come into an industry could be that of accessing a retail store. If a
new brewery opens up, it will be difficult for the brewery to get its beer to be sold at retail stores
across the US. An example of a distribution channel that is easy to access could be online
jewelry websites. It is quite easy to make jewelry and sell it on a website like Etsy, thus many
new entrants can be allowed entrance into the jewelry industry.
3. If economies of scale are high, it is very difficult for a new entrant to enter the
market. If a burger restaurant wanted to compete against McDonalds, they would have an
exceptionally, or nearly impossible, ...
Slide no:2
Mr. Porter is a specialist in industrial economics and business strategy. An associate professor of business ad- ministration at the Harvard Business School, he has created a course there entitled "Industry and Competitive Analysis."
He sits on the boards of three companies and consults on strategy matters, and he has written many articles for economics journals and published two books. One of them, Interbrand Choice, Strategy and Bi- lateral Market Power (Harvard University Press, 1976) is an out-growth of his doctorate, for which he won the coveted Wells prize awarded by the Harvard economics department.
This model aimed to provide a new way to use effective strategy to identify, analyse and manage external factors in an organization’s environment.
• Porter’s five forces model is an analysis tool that uses five industry forces to determine the intensity of competition in an industry and its profitability level.
• An attractive market place does not mean that all companies will enjoy similar success levels. Rather, the unique selling propositions, strategies and processes will put one company over the other.
• The Five Forces were Porter’s conclusions on the reasons for differing levels of competition, and hence profitability, in differing industries. They are empirically derived, i.e. by observation of real companies in real markets, rather than the result of economic analysis.
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1. Porters Five Force Model And Its
Application In Agriculture Sector
Presented by,
Saakshi mehta
2. The Porters Model
• Porter’s five forces model helps in accessing where the power lies in a
business situation.
• Porter’s Model is actually a business strategy tool that helps in analyzing
the attractiveness in an industry structure. It let you access current
strength of your competitive position and the strength of the position that
you are planning to attain.
• Porters Model is considered an important part of planning tool set. When
you’re clear about where the power lies, you can take advantage of your
strengths and can improve the weaknesses and can compete efficiently
and effectively.
• Porters model of competitive forces assumes that there are five
competitive forces that identifies the competitive power in a business
situation.
3. These five competitive forces identified by the Michael Porter
are:
• Threat of substitute products
• Threat of new entrants
• Intense rivalry among existing players
• Bargaining power of suppliers
• Bargaining power of Buyers
4.
5. Bargaining power of suppliers
• Bargaining Power of supplier means how strong is the position of a
seller. How much your supplier have control over increasing the
Price of supplies.
• Suppliers are more powerful when
– Suppliers are concentrated and well organized
– A few substitutes available to supplies
– Their product is most effective or unique
– Switching cost, from one suppliers to another, is high
– You are not an important customer to Supplier
• When suppliers have more control over supplies and its prices that
segment is less attractive. It is best way to make win-win relation
with suppliers. It’s good idea to have multi-sources of supply.
6. Suppliers
• The major supplies, or inputs, for grain/oilseed producers are genetics, crop
chemicals, equipment, fertilizers and land. Nonfamily labor on farms is becoming a
more important input as well. However, in general, producers are able to
substitute capital equipment for labor.
• Input suppliers to grain/oilseed production tend to be dominated by large
agribusiness firms that compete vigorously for farmer business.
• The substantial investment required to develop new genetics, crop protection
chemicals, and automated equipment necessitates that the firms competing in this
sector must achieve substantial economies of scale.
• The investments required to breed and engineer new crop varieties and traits
require significant time and substantial costs for regulatory approval. In the short
run, intellectual property rights may allow some firms to capture a significant
amount of the value created by their technologies.
• However, the similarity of many competing seed traits and chemistries allows
producers to switch products at relatively low costs, thus reducing the bargaining
power of input suppliers.
7. • Recent large price increases have drawn attention to consolidation in the fertilizer
industries. In particular, the potash market has relatively few raw input suppliers.
• Grain/oilseed producers are subject to substantial price shocks as suppliers are
able to pass cost increases in the short-term on to farmers.
• In the longer-term, there are alternatives that have the potential to reduce this
supplier control.
• There is substantial potential for grain/oilseed producers to better recycle and
more efficiently utilize livestock waste nutrients for crop production.
• However, those crop producers without access to these alternatives will likely
continue to face pressure from volatile fertilizer markets.
• Capital is a critical input to modern agricultural production. The U.S. capital
markets are extremely efficient and competitive.
• This presents U.S. producers with a significant advantage over many of their
foreign competitors.
• The establishment of the Farm Credit System was a strategic response to the
competitive situation in agricultural lending.
• Today, agricultural credit is widely available to creditworthy producers.
8. Threat of New Entrants:
• New entry of a competitor into your market also weakens your power. Threat of new
entry depends upon entry and exit barriers.
• Threat of new entry is high when:
– Capital requirements to start the business are less
– Few economies of scale are in place
– Customers can easily switch (low switching cost)
– Your key technology is not hard to acquire or isn’t protected well
– Your product is not differentiated
• There is variation in attractiveness of segment depending upon entry and exit barriers.
That segment is more attractive which has high entry barriers and low exit barriers.
• Some new firms enter into industry and low performing companies leave the market
easily. When both entry and exit barriers are high then profit margin is also high but
companies face more risk because poor performance companies stay in and fight it out.
When these barriers are low then firms easily enter and exit the industry, profit is low.
The worst condition is when entry barriers are low and exit barriers are high then in
good times firms enter and it become very difficult to exit in bad times.
9. Threat of New Entrants
• There are few meaningful barriers to entry in production agriculture.
While the capital requirements can be substantial to a young person trying
to begin a career in farming, these requirements are not prohibitive for
most businesses considering large-scale entry. For larger investors and
pension funds considering entry into agriculture, the barrier in the United
States is typically finding enough land in one geographic area to make a
significant investment. While still limited in number, there are more farm
management companies pursuing large scale farmland investments
operated through both internal and external management arrangements.
Funding for these enterprises increasingly comes from equity markets. The
relative ease with which parties with access to capital can enter crop
production will limit the upside profitability potential for current
producers.
10. Bargaining Power of Buyers
• Bargaining Power of Buyers means, How much control the buyers
have to drive down your products price, Can they work together in
ordering large volumes.
• Buyers have more bargaining power when:
– Few buyers chasing too many goods
– Buyer purchases in bulk quantities
– Product is not differentiated
– Buyer’s cost of switching to a competitors’ product is low
– Shopping cost is low
– Buyers are price sensitive
– Credible Threat of integration
• Buyer’s bargaining power may be lowered down by offering
differentiated product. If you’re serving a few but huge quantity
ordering buyers, then they have the power to dictate you.
11. Buyers
• The grain/oilseed sector markets its products to three major sets of
customers: grain merchants and handlers, livestock producers, and
renewable energy/industrial users.
• While exports are also critical to the sector, we focus on the domestic and
international markets where grains/oilseeds are used.
• The first key customers are grain merchants and handlers that aggregate
farm output into meaningful quantities that can be delivered to end users
and processors.
• These customers also have the key role of storing a crop that is harvested
in a few months and consumed over the course of a year. These firms are
typically private companies and traditional farmer cooperatives.
• Today, there is substantial concentration among the private grain handling
and merchandising companies. Crop producers, however, are still able to
market their products on reasonable terms.
12. • And, the U.S. Department of Justice has shown a willingness to eliminate
potential market power advantages in this industry segment when
necessary.
• Overall, the economic structure of this portion of the grain/oilseed supply
chain is unlikely to adversely impact the profitability of grain/oilseed
producers because they can easily switch between competing handlers
and/or invest in their own storage and handling facilities.
• The second key set of customers for grain/oilseed producers is the animal
agriculture sector. Feed use currently accounts for roughly half of
grain/oilseed demand.
• Although livestock farms, too, have undergone dramatic consolidation in
recent decades, they remain, by and large, unable to exert significant
pressure on grain/oilseed producers.
• However, the expansion of animal protein markets is important for
expanding demand for grain/oilseed production.
13. • Beef, pork, and dairy producers have all recently experienced significant
financial hardship as feed costs escalated from increasing overall
grain/oilseed demand.
• In the future, a healthy and vibrant animal agriculture sector is critical to
the long-term profitability of grain/oilseed producers.
• The renewable energy and industrial food manufacturing sector is the
third key customer of grain/oilseed producers.
• This sector has recently undergone dramatic growth and also significant
concentration, with a number of mergers and acquisitions among ethanol
and food manufacturers.
• However, because grains/oilseeds are traded as commodities, the ability
of the sector to exert significant buyer power over producers is limited.
• Customers likely will not exert significant, negative influences on industry
profitability in the future due to traditional concerns over concentration.
• Instead, the impact of these industries will be driven by their fundamental
profitability. Here, there is some cause for concern.
14. • The large increases in demand associated with renewable energy
production, for example, are largely policy driven.
• Should the policy become less attractive to renewable energy production,
there could be significant declines in biofuel demand. Likewise, these
industries are highly competitive and dependent upon energy prices.
• Sustained low, energy prices would significantly reduce demand from
these customers. Animal agriculture should significantly benefit from rapid
population and economic growth in China and India.
• However, animal protein is generally a higher cost source of protein, and
slowing economic growth in these countries would significantly reduce
demand for animal protein and hurt grain/oilseed producers.
15. Threat of Substitute Products
• Threat of substitute products means how easily your customers can
switch to your competitors product. Threat of substitute is high when:
• There are many substitute products available
• Customer can easily find the product or service that you’re offering at the
same or less price
• Quality of the competitors’ product is better
• Substitute product is by a company earning high profits so can reduce
prices to the lowest level.
• In the above mentioned situations, Customer can easily switch to
substitute products. So substitutes are a threat to your company. When
there are actual and potential substitute products available then segment
is unattractive. Profits and prices are effected by substitutes so, there is
need to closely monitor price trends. In substitute industries, if
competition rises or technology modernizes then prices and profits
decline.
16. Substitute Goods
• There are important substitution considerations for grain/oilseed
producers.
• Movements away from or towards animal proteins in the diet can have a
significant impact on grain consumption.
• Grain products also compete in a variety of industrial based markets, such
as energy and bio plastics where they serve as a substitute for petroleum-
based products.
• These markets are quite large, but are also highly competitive.
• The large quantities of these available substitutes will limit producer
profitability.
17. Industry Rivalry
• Industry rivalry mean the intensity of competition among the existing
competitors in the market. Intensity of rivalry depends on the number of
competitors and their capabilities.
• Industry rivalry is high when:
– There are number of small or equal competitors and less when there’s a clear market
leader.
– Customers have low switching costs
– Industry is growing
– Exit barriers are high and rivals stay and compete
– Fixed cost are high resulting huge production and reduction in prices
• These situations make the reasons for advertising wars, price wars,
modifications, ultimately costs increase and it is difficult to compete.
18. Industry Rivalry
• Agricultural production is characterized by a high degree of competitive rivalry.
Efforts to develop branded or specialized products are quickly and effectively
copied, and meaningful differentiation is difficult to achieve.
• The competitive rivalry plays out most clearly in bidding for productive resources.
Here, producers typically bid most of their long-term potential profitability into the
price of fixed assets such as farmland.
• As a result, rivalry has a very detrimental impact on individual profitability in the
sector. However, it also encourages firms to be extremely efficient and productive
as cost competition is the most likely source of competitive advantage.
• Rivalry has also clearly manifested itself on the global stage as South American
agricultural production has rapidly increased to the point where Brazil and
Argentina are key world soybean producers.
• Further, continuing genetic improvements, such as drought resistance, are
allowing production of crops in regions once not suitable.
19. Conclusions and Implications
• An increasing and diverse demand, rapid adoption of new technologies, limitations
on global agricultural resources, and a society with increasing expectations of
agriculture to produce a safe, abundant, affordable—and now "sustainable"—
supply of food, fiber, feed, and energy will all shape the future environment for
crop producers.
• In addition, crop producers' ability to generate profits will change with the
profitability prospects of input suppliers, customers, competitors, substitutes, and
new entrants.
• The drivers of change suggest it will be critical for crop producers to be diligent in
their pursuit of ever increasing productivity.
• To meet the demands of a growing global population with limited natural
resources and increasing societal requirements, producers will need to continue to
increase yields per acre at increased rates.
• At the margin, total production can be increased by bringing new lands into
production, but those available, productive lands are limited.
20. • Thus, technology adoption will continue to play a crucial role in enhancing
the sector's productivity.
• The pace with which these technologies are developed and adopted will
depend on both the economics of crop production and society’s
willingness to accept the new technologies.
• We believe it is not a matter of if new technologies will be adopted, just a
matter of the speed with which they are adopted.
• An analysis of Porter's Five Forces that affect profitability indicates that
scale efficiencies will continue to be a critical driver of a crop producer’s
competitive position.
• In particular, while customer buying power and input supplier power are
not considered to be major deterrents to profitability, inter-firm rivalry
and the relative ease of entry into the sector will continue to place
pressure on the industry.
• While competition in the customer segments will keep buyers from
significantly influencing the general market, the number of producers in a
given crop producing area and the lack of differentiation make bargaining
against customers very difficult without significant scale.
21. • Bargaining power usually requires some form of scale which allows the
amount of product controlled to be significant in the marketplace.
• This is either done through scale within the operation or formal
collaborations with other firms to appear bigger to the marketplace.
• This may be in the form of cooperatives, partnerships, LLC’s, etc. and may
include local, regional, national, and/or international collaborations.
• In addition, the competition for limited, available land is fierce, and those
producers with greatest efficiency are at a competitive advantage in
acquiring those resources.
• While scale efficiencies normally suggest expansion of the farming
operation size, producers will also have to purposefully improve the
productivity of the land they manage.
• This will require the adoption of technologies that allow producers to
drive down costs per unit, including a combination of information, biologic
and other technologies.
22. • In the future, crop producers likely will also have increased opportunities
to differentiate their businesses and commodity production.
• Synergistic activities including marketing fertilizer from livestock waste,
providing services to other producers including grain storage and trucking,
and even off-farm employment all could become viable business
opportunities.
• Producers able to meet unique contract specifications or negotiate
preferred supplier contracts may ultimately increase their profitability by
reducing their reliance on traditional commodity production and markets