SlideShare a Scribd company logo
External Analysis – The identification
of Opportunities and Threats
External Analysis
• Analyzing the dynamics of the industry in
which an organization competes to help
identify opportunities and threats
“To assure victory, always carefully survey the
field before battle.” - Sun Tzu
Opportunities and Threats
• Opportunities arise when a company can take
advantage of conditions in its environment to
formulate and implement strategies that
enable it to become more profitable.
• Threats arise when conditions in the external
environment endanger the integrity and
profitability of the company’s business.
Defining industry
• Industry: “…a group of companies offering products or
services that are close substitutes for each other… that
satisfy the same basic customer need.”
– Identifying industry: Consumer-oriented view is better than
product-oriented view
– Broader view is better than narrow view
– Industry boundary may change
• Sector: “…a group of closely related industries.”
• Market Segments: “…distinct groups of customers
within a market that can be differentiated from each
other on the basis of their distinct attributes and
specific demands..”
The Computer Sector:
Industries and Segments
Forces Shape Competition
• Porter's five forces helps
• Stronger these forces, limited is the ability of
firms to raise prices and earn profit
Weak competitive forces = Opportunity
Strong competitive force = Threat (because they
depress profit)
• Strength of these forces changes
• And are the opportunities and threats –
design appropriate strategic responses
Porter’s Five Forces Model
Risk of Entry by Potential Competitors
Competitors: “…companies… not currently competing in
an industry but have the capability to do so...”
They may not enter if barriers are high
1. Economies of Scale – unit costs fall
 Cost reductions – mass production of standardized output
 Bulk purchase discounts
 Cost savings
2. Brand Loyalty = creating customer preferences
3. Absolute Cost Advantages v. New Entrants
 Superior production operation and process due to
accumulated experience, patents, and secret processes
 Control of production inputs
 Lower financial risks
4. Customer Switching Costs
5. Government Regulation
Rivalry Among Established Companies
Rivalry: “…competitive struggle between companies in
same industry to gain market share...”
Influenced by
1. Industry Competitive Structure- Number/size of
companies, consolidated vs. fragmented
2. Industry Demand Conditions
• Growing demand – reduces rivalry
• Declining demand – encourages rivalry
3. Cost Conditions
• High fixed costs – profitability leveraged by volume
• Slow demand/growth – intense rivalry/lower profits
4. Exit Barriers – lock up firms and reduce profit
• Write-off assets High fixed cost
• Economic dependence Emotional attachment
• Maintain assets Bankruptcy regulations
Bargaining Power of Buyers
Bargaining power here refers to the ability of buyers to
bargain down prices charged by companies in the industry or
to raise the costs of companies in the industry by demanding
better quality and service
High: Threat because they squeeze profit
Buyers are most powerful when:
1. Suppliers = many small companies, buyers large/few
2. Purchase in large quantities
3. Suppliers depend on buyers for large % of orders
4. Buyers switching costs are low
5. Buyer can purchase from several
6. Buyers supply own needs
Bargaining Power of Suppliers
Suppliers are most powerful when:
1. Few substitutes
2. Industry not important to suppliers
3. Buyers- purchase large % of orders
4. Buyers experience significant switching costs
5. Suppliers can threaten to enter industry
• Produce/supply own product
• Buyers cannot threaten to make own inputs
Substitute Products
They are “…products from different businesses or
industries…can satisfy similar customer needs.”
1. Existence of close substitutes a strong threat -
Substitutes limit price that companies can charge for
product
2. Substitutes a weak competitive force
• Few close substitutes
• Companies in industry can raise prices and earn
additional profits.
Sixth Force: Complementors
“…sell products that add value to the products.. In an
industry… when use together….”
1. Substitutes/complements influence demand
2. Important in demand & profitability in many hi-tech
industries
Strategic Groups Within Industries
They are“…follow a business model… similar to other companies
within… group, but are different from the business model of
other companies in other… groups.
Implications
1. Closest competitors in same strategic group viewed as
substitutes for each other
2. Different competitive forces and may face different set of
opportunities/threats
Mobility Barriers
1. Inhibit movement between strategic groups
2. Include barriers to enter another group or exit existing
Industry Life Cycle Analysis
• This approach
“…analyzes the effects of industry evolution on
competitive forces over time…characterized by five
distinct life cycle stages”
To remember:
Strength and nature of five forces change as industry
evolves
Stages in Industry Life Cycle
    
Stages
1. Embryonic- beginning to develop; perfecting products,
educating customers, opening distribution channels
2. Growth- demand takes-off; focus on keeping up with
high industry growth
3. Shakeout- demand approaches saturation,
replacements; emergence of excess productive
capacity
4. Mature- saturated with low/no growth; consolidation
based on market share, driving down price
5. Decline- growth becomes negative; rivalry further
intensifies based on rate of decline/exit barriers
Limitations of Models for Industry Analysis
1) Life Cycle Issues
a) Cycles not always follow generalization
b) Rapid growth situations may skip embryonic
c) Growth revitalized by innovation/social change
d) Time span of stages can vary
2) Innovation and Change
a) Punctuated Equilibrium- industry’s long term stable
structure punctuated with periods of rapid
change/innovation
b) Hypercompetitive industries- permanent, ongoing
innovation & competitive change
3) Company Differences
a) Significant variances in profit rates
b) Resources/capabilities determinants of profit
Punctuated Equilibrium
& Competitive Structure
The Macro-environment
• Macro-economic Forces: rates of interest, currency
exchange, inflation/deflation
• Global Forces: barriers to international trade and
investment
• Technological Forces: new technologies
• Demographic Forces: changes in characteristics of a
population
• Social Forces: social values and mores
• Political & Legal Forces: laws/regulations
Role of Macro Environment
The Role of the Macro-environment
Changes in one or more forces in the
macro-environment can affect:
–Competitiveness of the industry (Porter’s
Five Forces)
–Attractiveness of the industry
–Relative strengths (or weaknesses) of a
given company
Michael Porter on strategy
“Strategy is a choice on how to compete.”

More Related Content

What's hot

industrial analysis
industrial analysisindustrial analysis
industrial analysis
Noorulhadi Qureshi
 
On competition chapter 1 the five competitive forces that shape strategy
On competition chapter 1 the five competitive forces that shape strategyOn competition chapter 1 the five competitive forces that shape strategy
On competition chapter 1 the five competitive forces that shape strategyNIDA Business School
 
Five forces michael porter
Five forces michael porterFive forces michael porter
Five forces michael porter
R. Benny Wahyuadi
 
Conducting an industry analysis (1)
Conducting an industry analysis (1)Conducting an industry analysis (1)
Conducting an industry analysis (1)Anna Grace Pasamba
 
External analysis
External analysisExternal analysis
External analysis
Yasir Sheikh
 
How Competitive Forces Shape Strategy, Michael E
How Competitive Forces Shape Strategy, Michael EHow Competitive Forces Shape Strategy, Michael E
How Competitive Forces Shape Strategy, Michael EYahya A. A. Abdulqader
 
Five forces industry analysis
Five forces industry analysisFive forces industry analysis
Five forces industry analysis
Mahendra Bohra
 
Strategic management 8
Strategic management 8Strategic management 8
Strategic management 8Sampath
 
Porter
PorterPorter
Porter
Sahil Grover
 
strategic management 1
strategic management 1strategic management 1
strategic management 1Richard Gomez
 
9. life cycle strategies
9. life cycle strategies9. life cycle strategies
9. life cycle strategies
Jigar Lakhani
 
Lezione di strategia aziendale
Lezione di strategia aziendaleLezione di strategia aziendale
Lezione di strategia aziendaleAlberto Asquer
 
External Analysis: The Identification of Industry Opportunities and Threats
External Analysis: The Identification of Industry Opportunities and ThreatsExternal Analysis: The Identification of Industry Opportunities and Threats
External Analysis: The Identification of Industry Opportunities and ThreatsSoe Lu Kyaw
 
Situation analysis
Situation analysisSituation analysis
Situation analysis
TeshomeSirany
 
The strategy tools used in industry analysis
The strategy tools used in industry analysisThe strategy tools used in industry analysis
The strategy tools used in industry analysisThiago Magalhães
 
Technological and competitive Environment
Technological and competitive EnvironmentTechnological and competitive Environment
Technological and competitive Environment
meet doshi
 
MBA 8480 - Industry Analysis
MBA 8480 - Industry AnalysisMBA 8480 - Industry Analysis
MBA 8480 - Industry Analysis
WildcatSchoolofBusiness
 

What's hot (20)

Industry analysis
Industry analysisIndustry analysis
Industry analysis
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
 
industrial analysis
industrial analysisindustrial analysis
industrial analysis
 
On competition chapter 1 the five competitive forces that shape strategy
On competition chapter 1 the five competitive forces that shape strategyOn competition chapter 1 the five competitive forces that shape strategy
On competition chapter 1 the five competitive forces that shape strategy
 
Five forces michael porter
Five forces michael porterFive forces michael porter
Five forces michael porter
 
Conducting an industry analysis (1)
Conducting an industry analysis (1)Conducting an industry analysis (1)
Conducting an industry analysis (1)
 
External analysis
External analysisExternal analysis
External analysis
 
How Competitive Forces Shape Strategy, Michael E
How Competitive Forces Shape Strategy, Michael EHow Competitive Forces Shape Strategy, Michael E
How Competitive Forces Shape Strategy, Michael E
 
Five forces industry analysis
Five forces industry analysisFive forces industry analysis
Five forces industry analysis
 
Strategic management 8
Strategic management 8Strategic management 8
Strategic management 8
 
Michael porter pedro francisco medina marín
Michael porter pedro francisco medina marínMichael porter pedro francisco medina marín
Michael porter pedro francisco medina marín
 
Porter
PorterPorter
Porter
 
strategic management 1
strategic management 1strategic management 1
strategic management 1
 
9. life cycle strategies
9. life cycle strategies9. life cycle strategies
9. life cycle strategies
 
Lezione di strategia aziendale
Lezione di strategia aziendaleLezione di strategia aziendale
Lezione di strategia aziendale
 
External Analysis: The Identification of Industry Opportunities and Threats
External Analysis: The Identification of Industry Opportunities and ThreatsExternal Analysis: The Identification of Industry Opportunities and Threats
External Analysis: The Identification of Industry Opportunities and Threats
 
Situation analysis
Situation analysisSituation analysis
Situation analysis
 
The strategy tools used in industry analysis
The strategy tools used in industry analysisThe strategy tools used in industry analysis
The strategy tools used in industry analysis
 
Technological and competitive Environment
Technological and competitive EnvironmentTechnological and competitive Environment
Technological and competitive Environment
 
MBA 8480 - Industry Analysis
MBA 8480 - Industry AnalysisMBA 8480 - Industry Analysis
MBA 8480 - Industry Analysis
 

Similar to 2.ext analysis

chapter 2 Strategic Management .pptx
chapter 2 Strategic Management .pptxchapter 2 Strategic Management .pptx
chapter 2 Strategic Management .pptx
ZeeshanZahoorSyed
 
Blue ocean strategy in VN
 Blue ocean strategy in VN Blue ocean strategy in VN
Blue ocean strategy in VNRain Wolf's
 
Mba case analysis pestel 5 forces 2015
Mba  case analysis pestel 5 forces 2015Mba  case analysis pestel 5 forces 2015
Mba case analysis pestel 5 forces 2015
Stephen Ong
 
Porters Five Forces 2003
Porters Five Forces 2003Porters Five Forces 2003
Porters Five Forces 2003
zee.q
 
Michel Porter's five forces model
Michel Porter's five forces modelMichel Porter's five forces model
Michel Porter's five forces modelDebasis Behera
 
Porter’s Five Forces Model of Competitive Analysis
Porter’s Five Forces Model of Competitive AnalysisPorter’s Five Forces Model of Competitive Analysis
Porter’s Five Forces Model of Competitive Analysis
Hitaksha Puthran
 
Chapter 03 Evaluating a Company’s External Environment.pptx
Chapter 03 Evaluating a Company’s External Environment.pptxChapter 03 Evaluating a Company’s External Environment.pptx
Chapter 03 Evaluating a Company’s External Environment.pptx
MehediHasan944698
 
4. External Environ.ppt
4. External Environ.ppt4. External Environ.ppt
4. External Environ.ppt
AshnaTabassum
 
Sm module (2)
Sm module (2)Sm module (2)
Sm module (2)
ravalhimani
 
607f4627e883654ac4ea0199_Porters 5 Forces.pdf
607f4627e883654ac4ea0199_Porters 5 Forces.pdf607f4627e883654ac4ea0199_Porters 5 Forces.pdf
607f4627e883654ac4ea0199_Porters 5 Forces.pdf
Kiran Dubb
 
607f4627e883654ac4ea0199_Porters 5 Forces.pdf
607f4627e883654ac4ea0199_Porters 5 Forces.pdf607f4627e883654ac4ea0199_Porters 5 Forces.pdf
607f4627e883654ac4ea0199_Porters 5 Forces.pdf
Kiran Dubb
 
Assignment report of strategic management
Assignment report of strategic managementAssignment report of strategic management
Assignment report of strategic management
Prisila Perveen
 
Week 4 Discussion_ BUS 599A Rotten Apple  Please respond.docx
Week 4 Discussion_ BUS 599A Rotten Apple  Please respond.docxWeek 4 Discussion_ BUS 599A Rotten Apple  Please respond.docx
Week 4 Discussion_ BUS 599A Rotten Apple  Please respond.docx
cockekeshia
 
Michael Porter's 5 forces model
Michael Porter's 5 forces modelMichael Porter's 5 forces model
Michael Porter's 5 forces modelMC Tubera
 
Demand forecasting
Demand forecastingDemand forecasting
Demand forecasting
Roneet Kumar
 
Strategic Management:Business Level Strategies, Corporate level Analysis,
Strategic Management:Business Level Strategies, Corporate level Analysis,Strategic Management:Business Level Strategies, Corporate level Analysis,
Strategic Management:Business Level Strategies, Corporate level Analysis,
Kishor Deka
 
Topic2 Str Analysis
Topic2 Str AnalysisTopic2 Str Analysis
Topic2 Str Analysisguest8fdbdd
 
Seminar 4
Seminar 4   Seminar 4
Seminar 4
pvalantagul
 
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3THE EXTERNAL ASSESSMENT-Strategic Management chpter 3
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3zikrullah bahrun
 
Michaelporter pedrofranciscomedinamarn-130918105151-phpapp02
Michaelporter pedrofranciscomedinamarn-130918105151-phpapp02Michaelporter pedrofranciscomedinamarn-130918105151-phpapp02
Michaelporter pedrofranciscomedinamarn-130918105151-phpapp02
Ahmed Zidan
 

Similar to 2.ext analysis (20)

chapter 2 Strategic Management .pptx
chapter 2 Strategic Management .pptxchapter 2 Strategic Management .pptx
chapter 2 Strategic Management .pptx
 
Blue ocean strategy in VN
 Blue ocean strategy in VN Blue ocean strategy in VN
Blue ocean strategy in VN
 
Mba case analysis pestel 5 forces 2015
Mba  case analysis pestel 5 forces 2015Mba  case analysis pestel 5 forces 2015
Mba case analysis pestel 5 forces 2015
 
Porters Five Forces 2003
Porters Five Forces 2003Porters Five Forces 2003
Porters Five Forces 2003
 
Michel Porter's five forces model
Michel Porter's five forces modelMichel Porter's five forces model
Michel Porter's five forces model
 
Porter’s Five Forces Model of Competitive Analysis
Porter’s Five Forces Model of Competitive AnalysisPorter’s Five Forces Model of Competitive Analysis
Porter’s Five Forces Model of Competitive Analysis
 
Chapter 03 Evaluating a Company’s External Environment.pptx
Chapter 03 Evaluating a Company’s External Environment.pptxChapter 03 Evaluating a Company’s External Environment.pptx
Chapter 03 Evaluating a Company’s External Environment.pptx
 
4. External Environ.ppt
4. External Environ.ppt4. External Environ.ppt
4. External Environ.ppt
 
Sm module (2)
Sm module (2)Sm module (2)
Sm module (2)
 
607f4627e883654ac4ea0199_Porters 5 Forces.pdf
607f4627e883654ac4ea0199_Porters 5 Forces.pdf607f4627e883654ac4ea0199_Porters 5 Forces.pdf
607f4627e883654ac4ea0199_Porters 5 Forces.pdf
 
607f4627e883654ac4ea0199_Porters 5 Forces.pdf
607f4627e883654ac4ea0199_Porters 5 Forces.pdf607f4627e883654ac4ea0199_Porters 5 Forces.pdf
607f4627e883654ac4ea0199_Porters 5 Forces.pdf
 
Assignment report of strategic management
Assignment report of strategic managementAssignment report of strategic management
Assignment report of strategic management
 
Week 4 Discussion_ BUS 599A Rotten Apple  Please respond.docx
Week 4 Discussion_ BUS 599A Rotten Apple  Please respond.docxWeek 4 Discussion_ BUS 599A Rotten Apple  Please respond.docx
Week 4 Discussion_ BUS 599A Rotten Apple  Please respond.docx
 
Michael Porter's 5 forces model
Michael Porter's 5 forces modelMichael Porter's 5 forces model
Michael Porter's 5 forces model
 
Demand forecasting
Demand forecastingDemand forecasting
Demand forecasting
 
Strategic Management:Business Level Strategies, Corporate level Analysis,
Strategic Management:Business Level Strategies, Corporate level Analysis,Strategic Management:Business Level Strategies, Corporate level Analysis,
Strategic Management:Business Level Strategies, Corporate level Analysis,
 
Topic2 Str Analysis
Topic2 Str AnalysisTopic2 Str Analysis
Topic2 Str Analysis
 
Seminar 4
Seminar 4   Seminar 4
Seminar 4
 
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3THE EXTERNAL ASSESSMENT-Strategic Management chpter 3
THE EXTERNAL ASSESSMENT-Strategic Management chpter 3
 
Michaelporter pedrofranciscomedinamarn-130918105151-phpapp02
Michaelporter pedrofranciscomedinamarn-130918105151-phpapp02Michaelporter pedrofranciscomedinamarn-130918105151-phpapp02
Michaelporter pedrofranciscomedinamarn-130918105151-phpapp02
 

Recently uploaded

Prevalence, biochemical and hematological study of diabetic patients
Prevalence, biochemical and hematological study of diabetic patientsPrevalence, biochemical and hematological study of diabetic patients
Prevalence, biochemical and hematological study of diabetic patients
Open Access Research Paper
 
Presentación Giulio Quaggiotto-Diálogo improbable .pptx.pdf
Presentación Giulio Quaggiotto-Diálogo improbable .pptx.pdfPresentación Giulio Quaggiotto-Diálogo improbable .pptx.pdf
Presentación Giulio Quaggiotto-Diálogo improbable .pptx.pdf
Innovation and Technology for Development Centre
 
UNDERSTANDING WHAT GREEN WASHING IS!.pdf
UNDERSTANDING WHAT GREEN WASHING IS!.pdfUNDERSTANDING WHAT GREEN WASHING IS!.pdf
UNDERSTANDING WHAT GREEN WASHING IS!.pdf
JulietMogola
 
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business Ventures
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business VenturesWillie Nelson Net Worth: A Journey Through Music, Movies, and Business Ventures
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business Ventures
greendigital
 
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for..."Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...
MMariSelvam4
 
Characterization and the Kinetics of drying at the drying oven and with micro...
Characterization and the Kinetics of drying at the drying oven and with micro...Characterization and the Kinetics of drying at the drying oven and with micro...
Characterization and the Kinetics of drying at the drying oven and with micro...
Open Access Research Paper
 
Artificial Reefs by Kuddle Life Foundation - May 2024
Artificial Reefs by Kuddle Life Foundation - May 2024Artificial Reefs by Kuddle Life Foundation - May 2024
Artificial Reefs by Kuddle Life Foundation - May 2024
punit537210
 
Sustainable farming practices in India .pptx
Sustainable farming  practices in India .pptxSustainable farming  practices in India .pptx
Sustainable farming practices in India .pptx
chaitaliambole
 
Summary of the Climate and Energy Policy of Australia
Summary of the Climate and Energy Policy of AustraliaSummary of the Climate and Energy Policy of Australia
Summary of the Climate and Energy Policy of Australia
yasmindemoraes1
 
Navigating the complex landscape of AI governance
Navigating the complex landscape of AI governanceNavigating the complex landscape of AI governance
Navigating the complex landscape of AI governance
Piermenotti Mauro
 
Celebrating World-environment-day-2024.pdf
Celebrating  World-environment-day-2024.pdfCelebrating  World-environment-day-2024.pdf
Celebrating World-environment-day-2024.pdf
rohankumarsinghrore1
 
Micro RNA genes and their likely influence in rice (Oryza sativa L.) dynamic ...
Micro RNA genes and their likely influence in rice (Oryza sativa L.) dynamic ...Micro RNA genes and their likely influence in rice (Oryza sativa L.) dynamic ...
Micro RNA genes and their likely influence in rice (Oryza sativa L.) dynamic ...
Open Access Research Paper
 
IPCC Vice Chair Ladislaus Change Central Asia Climate Change Conference 27 Ma...
IPCC Vice Chair Ladislaus Change Central Asia Climate Change Conference 27 Ma...IPCC Vice Chair Ladislaus Change Central Asia Climate Change Conference 27 Ma...
IPCC Vice Chair Ladislaus Change Central Asia Climate Change Conference 27 Ma...
ipcc-media
 
Alert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
Alert-driven Community-based Forest monitoring: A case of the Peruvian AmazonAlert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
Alert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
CIFOR-ICRAF
 
NRW Board Paper - DRAFT NRW Recreation Strategy
NRW Board Paper - DRAFT NRW Recreation StrategyNRW Board Paper - DRAFT NRW Recreation Strategy
NRW Board Paper - DRAFT NRW Recreation Strategy
Robin Grant
 
DRAFT NRW Recreation Strategy - People and Nature thriving together
DRAFT NRW Recreation Strategy - People and Nature thriving togetherDRAFT NRW Recreation Strategy - People and Nature thriving together
DRAFT NRW Recreation Strategy - People and Nature thriving together
Robin Grant
 
ppt on beauty of the nature by Palak.pptx
ppt on  beauty of the nature by Palak.pptxppt on  beauty of the nature by Palak.pptx
ppt on beauty of the nature by Palak.pptx
RaniJaiswal16
 
Bhopal Gas Leak Tragedy - A Night of death
Bhopal Gas Leak Tragedy - A Night of deathBhopal Gas Leak Tragedy - A Night of death
Bhopal Gas Leak Tragedy - A Night of death
upasana742003
 
growbilliontrees.com-Trees for Granddaughter (1).pdf
growbilliontrees.com-Trees for Granddaughter (1).pdfgrowbilliontrees.com-Trees for Granddaughter (1).pdf
growbilliontrees.com-Trees for Granddaughter (1).pdf
yadavakashagra
 
International+e-Commerce+Platform-www.cfye-commerce.shop
International+e-Commerce+Platform-www.cfye-commerce.shopInternational+e-Commerce+Platform-www.cfye-commerce.shop
International+e-Commerce+Platform-www.cfye-commerce.shop
laozhuseo02
 

Recently uploaded (20)

Prevalence, biochemical and hematological study of diabetic patients
Prevalence, biochemical and hematological study of diabetic patientsPrevalence, biochemical and hematological study of diabetic patients
Prevalence, biochemical and hematological study of diabetic patients
 
Presentación Giulio Quaggiotto-Diálogo improbable .pptx.pdf
Presentación Giulio Quaggiotto-Diálogo improbable .pptx.pdfPresentación Giulio Quaggiotto-Diálogo improbable .pptx.pdf
Presentación Giulio Quaggiotto-Diálogo improbable .pptx.pdf
 
UNDERSTANDING WHAT GREEN WASHING IS!.pdf
UNDERSTANDING WHAT GREEN WASHING IS!.pdfUNDERSTANDING WHAT GREEN WASHING IS!.pdf
UNDERSTANDING WHAT GREEN WASHING IS!.pdf
 
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business Ventures
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business VenturesWillie Nelson Net Worth: A Journey Through Music, Movies, and Business Ventures
Willie Nelson Net Worth: A Journey Through Music, Movies, and Business Ventures
 
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for..."Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...
"Understanding the Carbon Cycle: Processes, Human Impacts, and Strategies for...
 
Characterization and the Kinetics of drying at the drying oven and with micro...
Characterization and the Kinetics of drying at the drying oven and with micro...Characterization and the Kinetics of drying at the drying oven and with micro...
Characterization and the Kinetics of drying at the drying oven and with micro...
 
Artificial Reefs by Kuddle Life Foundation - May 2024
Artificial Reefs by Kuddle Life Foundation - May 2024Artificial Reefs by Kuddle Life Foundation - May 2024
Artificial Reefs by Kuddle Life Foundation - May 2024
 
Sustainable farming practices in India .pptx
Sustainable farming  practices in India .pptxSustainable farming  practices in India .pptx
Sustainable farming practices in India .pptx
 
Summary of the Climate and Energy Policy of Australia
Summary of the Climate and Energy Policy of AustraliaSummary of the Climate and Energy Policy of Australia
Summary of the Climate and Energy Policy of Australia
 
Navigating the complex landscape of AI governance
Navigating the complex landscape of AI governanceNavigating the complex landscape of AI governance
Navigating the complex landscape of AI governance
 
Celebrating World-environment-day-2024.pdf
Celebrating  World-environment-day-2024.pdfCelebrating  World-environment-day-2024.pdf
Celebrating World-environment-day-2024.pdf
 
Micro RNA genes and their likely influence in rice (Oryza sativa L.) dynamic ...
Micro RNA genes and their likely influence in rice (Oryza sativa L.) dynamic ...Micro RNA genes and their likely influence in rice (Oryza sativa L.) dynamic ...
Micro RNA genes and their likely influence in rice (Oryza sativa L.) dynamic ...
 
IPCC Vice Chair Ladislaus Change Central Asia Climate Change Conference 27 Ma...
IPCC Vice Chair Ladislaus Change Central Asia Climate Change Conference 27 Ma...IPCC Vice Chair Ladislaus Change Central Asia Climate Change Conference 27 Ma...
IPCC Vice Chair Ladislaus Change Central Asia Climate Change Conference 27 Ma...
 
Alert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
Alert-driven Community-based Forest monitoring: A case of the Peruvian AmazonAlert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
Alert-driven Community-based Forest monitoring: A case of the Peruvian Amazon
 
NRW Board Paper - DRAFT NRW Recreation Strategy
NRW Board Paper - DRAFT NRW Recreation StrategyNRW Board Paper - DRAFT NRW Recreation Strategy
NRW Board Paper - DRAFT NRW Recreation Strategy
 
DRAFT NRW Recreation Strategy - People and Nature thriving together
DRAFT NRW Recreation Strategy - People and Nature thriving togetherDRAFT NRW Recreation Strategy - People and Nature thriving together
DRAFT NRW Recreation Strategy - People and Nature thriving together
 
ppt on beauty of the nature by Palak.pptx
ppt on  beauty of the nature by Palak.pptxppt on  beauty of the nature by Palak.pptx
ppt on beauty of the nature by Palak.pptx
 
Bhopal Gas Leak Tragedy - A Night of death
Bhopal Gas Leak Tragedy - A Night of deathBhopal Gas Leak Tragedy - A Night of death
Bhopal Gas Leak Tragedy - A Night of death
 
growbilliontrees.com-Trees for Granddaughter (1).pdf
growbilliontrees.com-Trees for Granddaughter (1).pdfgrowbilliontrees.com-Trees for Granddaughter (1).pdf
growbilliontrees.com-Trees for Granddaughter (1).pdf
 
International+e-Commerce+Platform-www.cfye-commerce.shop
International+e-Commerce+Platform-www.cfye-commerce.shopInternational+e-Commerce+Platform-www.cfye-commerce.shop
International+e-Commerce+Platform-www.cfye-commerce.shop
 

2.ext analysis

  • 1. External Analysis – The identification of Opportunities and Threats
  • 2. External Analysis • Analyzing the dynamics of the industry in which an organization competes to help identify opportunities and threats “To assure victory, always carefully survey the field before battle.” - Sun Tzu
  • 3. Opportunities and Threats • Opportunities arise when a company can take advantage of conditions in its environment to formulate and implement strategies that enable it to become more profitable. • Threats arise when conditions in the external environment endanger the integrity and profitability of the company’s business.
  • 4. Defining industry • Industry: “…a group of companies offering products or services that are close substitutes for each other… that satisfy the same basic customer need.” – Identifying industry: Consumer-oriented view is better than product-oriented view – Broader view is better than narrow view – Industry boundary may change • Sector: “…a group of closely related industries.” • Market Segments: “…distinct groups of customers within a market that can be differentiated from each other on the basis of their distinct attributes and specific demands..”
  • 6. Forces Shape Competition • Porter's five forces helps • Stronger these forces, limited is the ability of firms to raise prices and earn profit Weak competitive forces = Opportunity Strong competitive force = Threat (because they depress profit) • Strength of these forces changes • And are the opportunities and threats – design appropriate strategic responses
  • 8. Risk of Entry by Potential Competitors Competitors: “…companies… not currently competing in an industry but have the capability to do so...” They may not enter if barriers are high 1. Economies of Scale – unit costs fall  Cost reductions – mass production of standardized output  Bulk purchase discounts  Cost savings 2. Brand Loyalty = creating customer preferences 3. Absolute Cost Advantages v. New Entrants  Superior production operation and process due to accumulated experience, patents, and secret processes  Control of production inputs  Lower financial risks 4. Customer Switching Costs 5. Government Regulation
  • 9. Rivalry Among Established Companies Rivalry: “…competitive struggle between companies in same industry to gain market share...” Influenced by 1. Industry Competitive Structure- Number/size of companies, consolidated vs. fragmented 2. Industry Demand Conditions • Growing demand – reduces rivalry • Declining demand – encourages rivalry 3. Cost Conditions • High fixed costs – profitability leveraged by volume • Slow demand/growth – intense rivalry/lower profits 4. Exit Barriers – lock up firms and reduce profit • Write-off assets High fixed cost • Economic dependence Emotional attachment • Maintain assets Bankruptcy regulations
  • 10. Bargaining Power of Buyers Bargaining power here refers to the ability of buyers to bargain down prices charged by companies in the industry or to raise the costs of companies in the industry by demanding better quality and service High: Threat because they squeeze profit Buyers are most powerful when: 1. Suppliers = many small companies, buyers large/few 2. Purchase in large quantities 3. Suppliers depend on buyers for large % of orders 4. Buyers switching costs are low 5. Buyer can purchase from several 6. Buyers supply own needs
  • 11. Bargaining Power of Suppliers Suppliers are most powerful when: 1. Few substitutes 2. Industry not important to suppliers 3. Buyers- purchase large % of orders 4. Buyers experience significant switching costs 5. Suppliers can threaten to enter industry • Produce/supply own product • Buyers cannot threaten to make own inputs
  • 12. Substitute Products They are “…products from different businesses or industries…can satisfy similar customer needs.” 1. Existence of close substitutes a strong threat - Substitutes limit price that companies can charge for product 2. Substitutes a weak competitive force • Few close substitutes • Companies in industry can raise prices and earn additional profits.
  • 13. Sixth Force: Complementors “…sell products that add value to the products.. In an industry… when use together….” 1. Substitutes/complements influence demand 2. Important in demand & profitability in many hi-tech industries
  • 14. Strategic Groups Within Industries They are“…follow a business model… similar to other companies within… group, but are different from the business model of other companies in other… groups. Implications 1. Closest competitors in same strategic group viewed as substitutes for each other 2. Different competitive forces and may face different set of opportunities/threats Mobility Barriers 1. Inhibit movement between strategic groups 2. Include barriers to enter another group or exit existing
  • 15. Industry Life Cycle Analysis • This approach “…analyzes the effects of industry evolution on competitive forces over time…characterized by five distinct life cycle stages” To remember: Strength and nature of five forces change as industry evolves
  • 16. Stages in Industry Life Cycle     
  • 17. Stages 1. Embryonic- beginning to develop; perfecting products, educating customers, opening distribution channels 2. Growth- demand takes-off; focus on keeping up with high industry growth 3. Shakeout- demand approaches saturation, replacements; emergence of excess productive capacity 4. Mature- saturated with low/no growth; consolidation based on market share, driving down price 5. Decline- growth becomes negative; rivalry further intensifies based on rate of decline/exit barriers
  • 18. Limitations of Models for Industry Analysis 1) Life Cycle Issues a) Cycles not always follow generalization b) Rapid growth situations may skip embryonic c) Growth revitalized by innovation/social change d) Time span of stages can vary 2) Innovation and Change a) Punctuated Equilibrium- industry’s long term stable structure punctuated with periods of rapid change/innovation b) Hypercompetitive industries- permanent, ongoing innovation & competitive change 3) Company Differences a) Significant variances in profit rates b) Resources/capabilities determinants of profit
  • 20. The Macro-environment • Macro-economic Forces: rates of interest, currency exchange, inflation/deflation • Global Forces: barriers to international trade and investment • Technological Forces: new technologies • Demographic Forces: changes in characteristics of a population • Social Forces: social values and mores • Political & Legal Forces: laws/regulations
  • 21. Role of Macro Environment
  • 22. The Role of the Macro-environment Changes in one or more forces in the macro-environment can affect: –Competitiveness of the industry (Porter’s Five Forces) –Attractiveness of the industry –Relative strengths (or weaknesses) of a given company
  • 23. Michael Porter on strategy “Strategy is a choice on how to compete.”