The changing character of political communication in UK

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The changing character of political communication in UK

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The changing character of political communication in UK

  1. 1. THE CHANGING CHARACTER OF POLITICAL COMMUNICATIONS
  2. 2. A brief history
  3. 3. ELECTIONS Pippa Norris identifies three key phases in this history:
  4. 4. The premodern period
  5. 5. The modern period The media became the object of party attention.
  6. 6. The postmodern era. • Sound bites and photo opportunities have become more important than “the informed advocacy of policy”.
  7. 7. MASS MEDIA
  8. 8. Politicians Parties produce guidebooks for candidates: what to wear how to pose for photographs. What questions to ask before giving an interview What answers to give during it.
  9. 9. Government communication BEFORE “Official secrets act” •“Lobby” it was an exclusive club of journalist given priviledge acces to governement information on an anonymous way. NOW “Freedom of information act”. •However the goverment still retains considerable power over what is published about its activties.
  10. 10. Government advertising • The British Government became in the late 1990s the larger spender on advertising in the UK. • The purpose was to promote the interest of the party in the government. • It has always had a propaganda dimension
  11. 11. Government Online • Early in 2007, news reports claimed that a government website had collapsed. • The e-petition • The internet provide a weapon to allow direct communication between the public and the government.
  12. 12. New Labour
  13. 13. BLOGS http://www.conservatives.com/default.aspx
  14. 14. USE OF POPULAR CULTURE AND POPULAR MUSIC • Folk music and traditional jazz in the Campaign for nuclear Disarmament(CND)in 1950s) • Punk and reggae bacame the Rock soundtract against Racism in the 1970s • Rock tours of bands such as Coldplay or events such as the Glastonbury Festival. “ Live 8”. • Also the NGOs are in the business of supplying music downloads, which help to raise money as well as awareness. http://www.warch
  15. 15. Explaining changes in political communication
  16. 16. Public sphere It is the audience and it is constituted in the act of communication: mode of the address and the technological form. The commodification of the public sphere Regulating the new public sphere • According to Jürgen Habermas the public sphere in the 18th century was created by proliferation of small magazines and café society. • Jürgen Habermas alludes that internet makes possible and recreation of the near idea of the public sphere. • Electronic mass media create a new economic order and a new set of priorities. • “New public sphere” It is supposed to be the “ World Wide Web” that is unregulated and free.
  17. 17. Civic and cynical journalism
  18. 18. The future of political journalism The issue of the regulation of journalism . The practice and profession of journalism . The numbers of bloggers growing daily.
  19. 19. David Miranda • • • He was moving material between Glenn Greenwald (left) and a filmmaker in Berlin. So hardly a journalist by most definitions; more of a bagman on his own account. Miranda was detained by the Metropolitan police for nine hours l as he was passing through Heathrow in London on his way to Brazil. Greenwald has broken a series of stories about the US intelligence agencies based on material leaked by the National Security Agency whistleblower Edward Snowden.
  20. 20. • David Miranda's detention is a threat to press freedom, say European editors • They say that the "events in Great Britain over the past week give rise to deep concern" and call on the British prime minister to "reinstall your government among the leading defenders of the free press".
  21. 21. Celebrity politics and the dumbing-down debate. David Cameron’s appearance on Jonathan Ross • The elected politician seeks to reach a new and larger public and cultivate secure votes.
  22. 22. Celebrities to endorse political parties campaigns. LIVE8 Bod Geldof Arnold Schwarzenegger conservative Labour party conference http://www.youtube.com/watch?v=LHkonojSmR
  23. 23. Style and performance as political communication
  24. 24. Labour Party vs. Conservative

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