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Casos de ejemplo del impacto de Internet en campañas electorales
The document discusses the transformative impact of the internet on electoral campaigns, highlighting the challenges faced by traditional political parties in adapting to new social dynamics. It emphasizes the importance of engagement, attention, and genuine participation, suggesting that successful campaigns rely on fostering grassroots involvement rather than merely utilizing social media tools. Key examples illustrate the effectiveness of social movements and the need for political figures to connect authentically with voters through collaborative and innovative approaches.
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Casos de ejemplo del impacto de Internet en campañas electorales
- 1. the impact ofthe internet on electoral campaigns Avril 2011
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- 6. Innovation doesn’t liein electoral campaigns At least, most of them 6
- 7. Why ? - Conservatism of political parties - clash of organisations : network vs pyramid - lack of culture and skills - contempt of the web - Focus on tools 7
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- 9. It is not about tools 9
- 10. an ecosystem It is about a social space society forming a new changing public sphere the way it changing relations organizes 10
- 11. time It is about opinion what is organization changing, and how trust you must news react 11
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- 13. Benchmarking ? What people do. 13
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- 15. Best political campaing ever (non electoral) 15
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- 17. Jean Sarkozy totake the head of EPAD News on Friday evening #jeansarkozypartout > ‘00.000s tweets Petition Satyrical videos Spontaneous meetups at la Défense No political leader. No management. 17
- 18. This is asocial space Laughing spreads the word and facilitates identification Facebook is about mass identification to a position or cause These signs of social movements have an effect on media They appear to be true 18
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- 20. All campaings nowhave their social-web stuff I have a fan page, a blog, videos on youtube, launched a petition, I tweet, I built a social network, … Still, this doesn’t work 20
- 21. #6 video –all time - for Parti socialiste 21
- 22. Political parties remain boring 22
- 23. They have ahard time capturing attention 23
- 24. This is afight for attention Campaigning is about getting in the heads of people Getting in the head of people is entering their facebook streams 24
- 25. Entering facebook streamsis unleashing social viruses A new langage : Conviction Data Laugh Visual > social 25
- 26. 5 questions toget your message heard Am I interesting ? Can this piece catch attention ? Is it facebookable ? What can people do with their friends with this ? Is it engaging ? 26
- 27. Adapt to socialphenomena 27
- 28. Adapt to socialphenomena 28
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- 32. The web offersmass organizing and self coordination 32
- 33. Political campaigns stillhave a hard time mass organizing It is perceived as a threat 33
- 34. It is notabout « creating a social network » 500K€ 34
- 35. It is aboutfostering participation in a new way Open Social Useful Engaging Rewarding 35
- 36. It is aboutbeing realistic Small groups Strong animation Reactivity 36
- 37. European elections –Michel Barnier Turning a supposed technocrat into a positive leader ? 37
- 38. European elections –Michel Barnier 20K social network + blog 20.000 activist base in local and thematic groups 30 leaders, coming from the base 3500 discussions launched 20 initiatives came from the base and were implemented 1 really succeeded 38
- 39. European elections –Michel Barnier No door to door : failed Team : 2 ppl full time one community engagement Budget : nothing on technique, everything on community and content 39
- 40. Get out tovote video Made by people, with people. 500 inside x 130 FB contacts x … 300.000 views in 2 days 40
- 41. 1st score nationwide No negative campaigning Positive engagement shown Michel Barnier is now in Brussels… 41
- 42. Give people power Help them organize Support their initiatives Make them proud 42
- 43. 5 golden rules? Foster engagement through recognition Give tools and support Organize, manage and train People know better (to a certain extent) Show the way 43
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- 45. It is aboutchanging campaigning Attention is social Your media is your people Leaders = engagement 45
- 46. @versac spintank.fr 46