A presentation on a failed business, in this case Polaroid.

1. Failure Case Presentation Team 4 Thomas K. Mahon Ronak Dave Andrew Clark Todd Swardenski Rae Jang AakarshAgarwal

3. Originally dominated polarized sunglasses but more famous for instant cameras

4. Outsold any other brand of instant cameras ever produced

6. People who have never owned a camera

7. People who haven’t bought a camera in a long time

8. Business

9. Anyone wanting an instant photo

11. Muppets Advertisements

12. Failed to adapt to changing technology trends Didn’t anticipate digital revolution in photography Sony Panasonic Kodak Later lack of innovation Poor marketing management Inability to distance themselves from instant camera roots Causes of Failure

13. Kept up with technology Failed to compete 35mm Failed to commit to digital cameras 1996 PDC-2000 Diversified product portfolio 35mm Camcorder VCR What could they have done?

14. Polaroid became wildly successful with their instant film cameras They dominated the market and became known for their technology Lost market share with advent of One-Hour photo and digital cameras Filed for bankruptcy 2008 Conclusion