Gauri Nanda developed Clocky, an alarm clock that moves around to prevent users from turning off the alarm easily. While Clocky gained media attention, Nanda faced challenges in launching the product commercially. She needed to decide on distribution partnerships versus co-branding, manufacturing locations, target markets, and how to leverage early publicity to market Clocky effectively when it was ready to launch. Nanda analyzed Clocky's strengths as a unique product with publicity, but also weaknesses as not a final product and potentially higher priced. She considered options like targeting annoyed users, those with sleep issues, or marketing it as a fun novelty item.