Slides

1. POL 375
Fall 2017

6.  Sources help to gather, package, and
disseminate information to the public:
 Newspapers
 Radio
 Television
 Internet
 Functions of media has stayed the same,
but how information is delivered has changed.

7. 1) Inform
2) Investigate
3) Interpret

9.  Gatekeeper
 Decide what will be covered
 Disseminator
 “Just the Facts,” avoid unverifiable stories
 Investigator
 Investigate problems, critically analyze them
 Public Mobilizer
 Emphasis on civic journalism

11. Focuses on 1940 Election
Results: People already made up
minds prior to voting; campaign
did not add information
Study gave rise to minimal
effects thesis

12.  Selective Exposure
 Individuals exposed to information with beliefs
 Example: 24-Hour Cable News
 Selective Perception
 Individuals interpret information with beliefs
 Example: Presidential Debates
 Selective Retention
 Individuals recall information with beliefs

14.  Agenda Setting
 Media coverage of certain stories send a signal to the public
of their general importance.
 Framing
 Media provide focus and environment for reporting a story,
influencing how audiences will understand or evaluate it.
 Priming
 Media provide context for discussion of an issue, setting the
stage for audience understanding.

15. INSTRUCTIONS
Place the following news outlets on a spectrum in your notes
by the political party that you feel best represents them.
(1) NPR, (2) TheWall StreetJournal , (3) FOX NEWS, (4) CNN
Share your chart with a neighbor.
Do they have the same placements? Why or why not?

19.  Novelty
 Personality
 Conflict
 Skepticism
 Strategy