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POL 205
Fall 2019
 Sources help to gather, package, and disseminate
information to the public
 Newspapers
 Radio
 Television
 Internet
 Main goal of media has stayed the same
 How information is delivered has changed
1) Inform
2) Investigate
3) Interpret
 Labor-intensive
and expensive
 Newsprint comprised
of individual letters of
metal type
Common Sense was mass-produced.
The Federalist Papers were published in NewYork newspapers.
 Newspapers and partisan politics
 Growing literacy and the “penny press”
 Beginnings of “Yellow Journalism”
THE “BIGTHREE” KENNEDYVS. NIXON, 1960
 Decline inTraditional Newspaper Readership
 Popularity ofTalk Radio
 Rise of Soft News or “Infotainment”
 Prevalence of Blogs
 Rise and Continuation of Social Networking
 Cell Phones andText Messaging
 Gatekeeper
 Decide what will be covered
 Disseminator
 “Just the Facts,” avoid unverifiable stories
 Investigator
 Investigate problems and analyze them
 Public Mobilizer
 Emphasis on civic journalism
 Selective Exposure
 Individuals exposed to information with beliefs
 Selective Perception
 Individuals interpret information with beliefs
 Selective Retention
 Individuals recall information with beliefs
 Agenda Setting
 Must choose which events to cover— signal to public
 Priming
 Media emphasizes characteristics of people, events,
or issues—and this influences public’s view
 Framing
 Media alters public view on issue by presentation
 Roles and functions allow citizens to learn about
government and critically analyze performance.
 Throughout American history, media’s role has
impacted the course of politics.
 Journalists’ perceptions on their role affects how
news is presented.
 Partisanship and ideology, along with the advent of
social media, will continue to impact how Americans
interact with political events.

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POL 205 Fall 2019 Media Roles

  • 2.
  • 3.
  • 4.  Sources help to gather, package, and disseminate information to the public  Newspapers  Radio  Television  Internet  Main goal of media has stayed the same  How information is delivered has changed
  • 5.
  • 7.
  • 8.
  • 9.  Labor-intensive and expensive  Newsprint comprised of individual letters of metal type
  • 10.
  • 11. Common Sense was mass-produced. The Federalist Papers were published in NewYork newspapers.
  • 12.
  • 13.  Newspapers and partisan politics  Growing literacy and the “penny press”  Beginnings of “Yellow Journalism”
  • 14.
  • 15.
  • 16.
  • 17.
  • 19.
  • 20.  Decline inTraditional Newspaper Readership  Popularity ofTalk Radio  Rise of Soft News or “Infotainment”  Prevalence of Blogs  Rise and Continuation of Social Networking  Cell Phones andText Messaging
  • 21.
  • 22.  Gatekeeper  Decide what will be covered  Disseminator  “Just the Facts,” avoid unverifiable stories  Investigator  Investigate problems and analyze them  Public Mobilizer  Emphasis on civic journalism
  • 23.
  • 24.  Selective Exposure  Individuals exposed to information with beliefs  Selective Perception  Individuals interpret information with beliefs  Selective Retention  Individuals recall information with beliefs
  • 25.  Agenda Setting  Must choose which events to cover— signal to public  Priming  Media emphasizes characteristics of people, events, or issues—and this influences public’s view  Framing  Media alters public view on issue by presentation
  • 26.  Roles and functions allow citizens to learn about government and critically analyze performance.  Throughout American history, media’s role has impacted the course of politics.  Journalists’ perceptions on their role affects how news is presented.  Partisanship and ideology, along with the advent of social media, will continue to impact how Americans interact with political events.