Pokémon Go built an online community through connecting people exploring locally through augmented reality and encouraging contagion of the gaming experience on social media. The game motivated players to get outside and interact by making finding and capturing Pokémon dependent on physical location. It spread through word of mouth and social sharing of gaming experiences, with the hashtag #PokémonGo going viral. The mobile game succeeded in energizing and supporting its community through social objectives and strategic use of technology that facilitated real-world exploration and online discussion.

2. HOW DID POKÉMON GO
SUCCESSFULLY BUILD ITS ONLINE
COMMUNITY?

3. OUTLINE






4. WHAT IS POKÉMON GO?
• FREE-TO-PLAY LOCATION-BASED AUGMENTED REALITY
GAME
NIANTIC IOS ANDROID
• JOHN HANKE INTERNAL
STARTUP GOOGLE
•
• GPS
POKÉMON

7. WHAT IS POKÉMON GO?
•
MOBILE APPS
•
•
•

8. CONCEPTUAL INFORMATION
•
•


 ENERGIZING
 SUPPORTING
 EMBRACING
Li, C., & Bernoff, J. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. Boston, Massachusetts, United
of America: Harvard Business Review Press.

9. CONCEPTUAL INFORMATION
•
•
“… TWO FUNDAMENTAL ASPECTS OF SOCIAL NETWORKS, WHETHER THEY ARE AS SIMPLE AS A BUCKET
BRIGADE OR AS COMPLEX AS A LARGE MULTIGENERATIONAL FAMILY, A COLLEGE DORMITORY, AN ENTIRE
COMMUNITY, OR THE WORLDWIDE NETWORK THAT LINKS US ALL. FIRST, THERE IS CONNECTION, WHICH
HAS TO DO WITH WHO IS CONNECTED TO WHOM.
SECOND, THERE IS CONTAGION, WHICH PERTAINS TO WHAT, IF ANYTHING, FLOWS ACROSS THE TIES. IT
COULD BE BUCKETS OF WATER, OF COURSE, BUT IT ALSO COULD BE GERMS, MONEY, VIOLENCE,
FASHIONS, KIDNEYS, HAPPINESS, OR OBESITY. EACH OF THESE FLOWS MIGHT BEHAVE ACCORDING TO
ITS OWN RULES..”

10. ONLINE COMMUNITY BUILT BY
POKÉMON GO

11. 1.PEOPLE
•

14. 2. OBJECTIVES

•
•

16. 2. OBJECTIVES

•
•
•
WORD OF MOUTH
• HTTPS://WWW.YOUTUBE.COM/WATCH?V=XLSTB
Q3KBQG

•

18. SINCE GAMERS ARE BEING INSPIRED TO GET OUT AND EXPLORE

19. 2. OBJECTIVES

•
•
“THE MOST DIFFICULT
OBJECTIVE”

20. BY THEMSELVES

22. 3. STRATEGY






23. 5. TECHNOLOGY

•
•
•

25. #POKEMONGO

26. 
•
•

29. CONCLUSION




30. REFERENCES
• HTTP://WWW.POLYGON.COM/2017/2/27/14753570/POKEMON-GO-DOWNLOADS-650-MILLION
• HTTPS://NEWZOO.COM/INSIGHTS/ARTICLES/ANALYSIS-POKEMON-GO/
• HTTPS://WWW.ADCOLONY.COM/BLOG/2016/08/05/POKEMON-GO-AND-BUILDING-COMMUNITY-ENGAGEMENT/
• HTTP://WWW.PCWORLD.IDG.COM.AU/ARTICLE/604606/SOCIAL-MEDIA-STATS-BEHIND-POK-MON-GO-SUCCESS/
• HTTP://CONNECTEDTHEBOOK.COM/PDF/EXCERPT.PDF
• HTTP://WWW.SOCIALMEDIATODAY.COM/SOCIAL-NETWORKS/3-SOCIAL-MEDIA-LESSONS-DRAW-POKEMON-GOS-
SUCCESS
•
•

31. THANKS FOR
ATTENTION!