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Social Media
                                                                 &
                                         the Digital Public Sphere




                               #SM4DPS
darkroom productions, Flickr                           @camila_espina
6,973,738,433



     #SM4DPS   Source: worldbank.org
2,405,518,376
     
     #SM4DPS               Source: worldbank.org
               Source: internetworldstats.com
1,000,000,000



     #SM4DPS   Source: newsroom.fb.com
Why Social?


    #SM4DPS
#SM4DPS
How prevalent is social
media use in political and
  civil engagement?


          #SM4DPS
38% of those who use social
networking sites (SNS) or Twitter use
    those social media to “like” or
promote material related to politics or
social issues that others have posted.



                #SM4DPS   Source: pewinternet.org/Reports/2012/Political-engagement/Summary-of-
                          Findings.aspx
66% of social media users have
 employed the platforms for at least
one of eight civic or political activities
          with social media



                           Source: pewinternet.org/Static-Pages/Data-Tools/Get-the-
                 #SM4DPS   Latest-Statistics/Latest-Research.aspx
Source: pewinternet.org/Reports/2012/Political-
          engagement/Additional-Analysis/Social-Media-and-
#SM4DPS   Political-Engagement.aspx
#SM4DPS
#SM4DPS
#SM4DPS
“The bourgeois public sphere
                                             may be conceived above all as
                                             the sphere of private people
                                             come together as a public;
                                             they soon claimed the public
                                             sphere regulated from above
                                             against the public authorities
                                             themselves, to engage them in
                                             a debate over the general
                                             rules governing relations in the
                                             basically privatized but
                                             publicly relevant sphere of
                                             commodity exchange and
Source: top-people.starmedia.com             social labor”
                                                    - Jürgen Habermas

                                   #SM4DPS
“Now what we have is an
                          ecosystem, and in true
                          networked fashion there
                          may not ever again be a
                          central authority. From
                          algorithm designers to
                          dedicated curators
                          to, yes, traditional on-the-
                          scene pro journalists, a
                          great many people in
                          different fields now have a
Rubin 110, Flickr
                          part in shaping the digital
                          public sphere.”
                                   - Jonathan Stray


                    #SM4DPS                Source: jonathanstray.com
Social Media
     &
 Journalists
     #SM4DPS
“The role of social media is to be the
                            epicenter and barometer of public
                            opinion at real time. Strategies are
                            also prepared there – those that are
                            programmatic (or systematic), with
Marcos                      the lineaments of the political
Pérez-Ramírez
Journalist
                            collectivity, as well as those that
Communications and
Social Media Expert
                            intend to mine the rival’s position.”
Partner at Content Driven

                                               @MarcosPerezRam




                                   #SM4DPS
“The power of social media lies in
                   effective community organization,
                   and finer management of these
                   platforms as tools to project
                   messages that concern citizens.
Lillian            In the case of media, response
Agosto-Maldonado   and corroboration of users’
Journalist
                   concerns is obligatory as part of
                   their social responsibility and role
                   in society.”
                                         @LillianEnid



                   #SM4DPS
“Actually, consulting social
             media to gauge public
             opinion is necessary when
             writing about any topic …
Miladys      Generally, the feedback is
Soto         very good – people are
Journalist
             willing and want to be part of
             the discussion”

                                @miladyssoto




                      #SM4DPS
“Social media tools are being used to
                                     create and distribute amateur content -
                                     - ranging from cell-phone footage of
                                     policy beatings to wiki-leaks collateral
                                     murder videos -- that we would never
                                     see in traditional media.
Greg                                 Also, our networks are becoming
Munno                                secondary gatekeepers, filtering
Communications Researcher            information for us. Sure, some of that
Owner Connect. Communicate. Create   info is still from traditional sources.
Reporter
                                     But some of it isn’t.”

                                                             @gregmunno




                                     #SM4DPS
6.9

          2.4

          1
#SM4DPS
5,981,000,000
              87%
                       Sources: itu.int
     #SM4DPS         mobithinking.com
#SM4DPS
#SM4DPS
#SM4DPS
“Awaaz.De (“Give your voice”)
          is a software platform enabling
          organizations to engage with
          poor, remote, and marginal
          communities by providing on-
          demand, many-to-many
          information access through
          mobile phones.”




#SM4DPS      Source: http://www.mobileactive.org/mobile-tools/awaazde
#SM4DPS   Source: http://www.mobileactive.org/mobile-tools/awaazde
#SM4DPS
“We are inventors of new technologies that support and foster civic media and
  political action, we are a hub for the study of these technologies, and we
  coordinate community-based design processes locally in the Boston area,
                across the United States, and around the world”




                                #SM4DPS                          Source: civic.mit.edu
“Mobile Voices (VozMob) is a platform for immigrant
   and/or low-wage workers in Los Angeles to create
 stories about their lives and communities directly from
cell phones. VozMob appropriates technology to create
     power in our communities and achieve greater
        participation in the digital public sphere”.




                       #SM4DPS                             Vozmob.nett
“Vojo.co is a hosted mobile blogging platform that
    makes it easy for people to post stories from
inexpensive mobile phones via voice calls, SMS, and
 MMS. Our goal is to foster greater inclusion in in the
                 digital public sphere”




                      #SM4DPS                 Source: civic.mit.edu/tool/vojo
#SM4DPS
#SM4DPS
#SM4DPS
:
_sm4dps@vojo.co


      #SM4DPS
¿?

#SM4DPS

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#SM4DPS

  • 1. Social Media & the Digital Public Sphere #SM4DPS darkroom productions, Flickr @camila_espina
  • 2. 6,973,738,433 #SM4DPS Source: worldbank.org
  • 3. 2,405,518,376  #SM4DPS Source: worldbank.org Source: internetworldstats.com
  • 4. 1,000,000,000 #SM4DPS Source: newsroom.fb.com
  • 5. Why Social? #SM4DPS
  • 7. How prevalent is social media use in political and civil engagement? #SM4DPS
  • 8. 38% of those who use social networking sites (SNS) or Twitter use those social media to “like” or promote material related to politics or social issues that others have posted. #SM4DPS Source: pewinternet.org/Reports/2012/Political-engagement/Summary-of- Findings.aspx
  • 9. 66% of social media users have employed the platforms for at least one of eight civic or political activities with social media Source: pewinternet.org/Static-Pages/Data-Tools/Get-the- #SM4DPS Latest-Statistics/Latest-Research.aspx
  • 10. Source: pewinternet.org/Reports/2012/Political- engagement/Additional-Analysis/Social-Media-and- #SM4DPS Political-Engagement.aspx
  • 14. “The bourgeois public sphere may be conceived above all as the sphere of private people come together as a public; they soon claimed the public sphere regulated from above against the public authorities themselves, to engage them in a debate over the general rules governing relations in the basically privatized but publicly relevant sphere of commodity exchange and Source: top-people.starmedia.com social labor” - Jürgen Habermas #SM4DPS
  • 15. “Now what we have is an ecosystem, and in true networked fashion there may not ever again be a central authority. From algorithm designers to dedicated curators to, yes, traditional on-the- scene pro journalists, a great many people in different fields now have a Rubin 110, Flickr part in shaping the digital public sphere.” - Jonathan Stray #SM4DPS Source: jonathanstray.com
  • 16. Social Media & Journalists #SM4DPS
  • 17. “The role of social media is to be the epicenter and barometer of public opinion at real time. Strategies are also prepared there – those that are programmatic (or systematic), with Marcos the lineaments of the political Pérez-Ramírez Journalist collectivity, as well as those that Communications and Social Media Expert intend to mine the rival’s position.” Partner at Content Driven @MarcosPerezRam #SM4DPS
  • 18. “The power of social media lies in effective community organization, and finer management of these platforms as tools to project messages that concern citizens. Lillian In the case of media, response Agosto-Maldonado and corroboration of users’ Journalist concerns is obligatory as part of their social responsibility and role in society.” @LillianEnid #SM4DPS
  • 19. “Actually, consulting social media to gauge public opinion is necessary when writing about any topic … Miladys Generally, the feedback is Soto very good – people are Journalist willing and want to be part of the discussion” @miladyssoto #SM4DPS
  • 20. “Social media tools are being used to create and distribute amateur content - - ranging from cell-phone footage of policy beatings to wiki-leaks collateral murder videos -- that we would never see in traditional media. Greg Also, our networks are becoming Munno secondary gatekeepers, filtering Communications Researcher information for us. Sure, some of that Owner Connect. Communicate. Create info is still from traditional sources. Reporter But some of it isn’t.” @gregmunno #SM4DPS
  • 21. 6.9 2.4 1 #SM4DPS
  • 22. 5,981,000,000  87% Sources: itu.int #SM4DPS mobithinking.com
  • 26. “Awaaz.De (“Give your voice”) is a software platform enabling organizations to engage with poor, remote, and marginal communities by providing on- demand, many-to-many information access through mobile phones.” #SM4DPS Source: http://www.mobileactive.org/mobile-tools/awaazde
  • 27. #SM4DPS Source: http://www.mobileactive.org/mobile-tools/awaazde
  • 29. “We are inventors of new technologies that support and foster civic media and political action, we are a hub for the study of these technologies, and we coordinate community-based design processes locally in the Boston area, across the United States, and around the world” #SM4DPS Source: civic.mit.edu
  • 30. “Mobile Voices (VozMob) is a platform for immigrant and/or low-wage workers in Los Angeles to create stories about their lives and communities directly from cell phones. VozMob appropriates technology to create power in our communities and achieve greater participation in the digital public sphere”. #SM4DPS Vozmob.nett
  • 31. “Vojo.co is a hosted mobile blogging platform that makes it easy for people to post stories from inexpensive mobile phones via voice calls, SMS, and MMS. Our goal is to foster greater inclusion in in the digital public sphere” #SM4DPS Source: civic.mit.edu/tool/vojo