Kerry O'Shea Gorgone of MarketingProfs.com explains the ins and outs of Podcasting, including her best tips for success. Presented at the 2015 FLBlogCon.com

1. Podcasting Like a
Rock Star!

2. Hello! My name is
Kerry O’Shea Gorgone
Lawyer, Podcaster, Speaker, Writer
You can find me at:
@KerryGorgone
KerryGorgone.com
MarketingProfs.com/podcasts

3. My current podcast…
MarketingProfs.com/podcasts

4. My first podcast…
Baby Time podcast, 2005

5. Agenda
Podcast
listening
audience
Creating a
podcast
is easy
Making a podcast
successful
(best practices)

6. Download key takeaways:
http://bit.ly/FLBlogCon15-Podcasting

7. SHOW OF HANDS:
Have you EVER listened to a
podcast (even once)?

8. SHOW OF HANDS:
Have you listened to a podcast in
the past month?

9. Think about it…

10. Think about it…

11. What is Podcasting?
On-demand radio!
Subscribers receive
notifications via
§ RSS
§ iTunes
§ E-mail

12. Agenda
Podcast
listening
audience
Creating a
podcast
is easy
Making a podcast
successful
(best practices)

13. 1.
THE PODCAST
LISTENING AUDIENCE
is GROWING, VALUABLE, and MEASURABLE

14. The podcast
audience is
GROWING

15. Source:

16. 89,000,000
33% of Americans? That’s 89 million people!
Source:

17. The podcast
audience is
VALUABLE

18. Source:

19. Why Podcast?

20. Why Podcast?
To become a rock star!

21. Why Podcast?
You can reimagine podcast content

22. Go beyond basic podcast metrics
(downloads)
Podcasting drives conversions

23. Podcasting drives traffic
Monitor website analytics

24. Podcasting can drive sales
Track URLs and codes, and compare
coupon codes offered and redeemed

25. Agenda
Podcast
listening
audience
Creating a
podcast
is easy
Making a podcast
successful
(best practices)

26. 2.
CREATING A PODCAST
is EASY

27. All you really need
is a mobile app

28. iPhone app for podcasting
Boss Jock Studio
bossjockstudio.com

29. Android (and iOS) app
for podcasting
Spreaker Studio
spreaker.com

30. Or get some equipment
for higher sound quality

31. Podcasting Software
Camtasia
(Mac/Windows)
Software for
recording and
editing audio
and video
Audacity
(Mac/Windows)
Free audio editing
software
Audio Hijack
(Mac)
Capture audio from
the other side of a
Skype call

32. Place your screenshot here
It looks intimidating…
But Camtasia is surprisingly user-friendly!

35. VoIP for Interviews
Skype
Skype.com

36. Hosting Your Podcast
Some hosting options to consider:

37. How to Post your Podcast
Podcast plugin
(WordPress, Blbrry, Libsyn, etc.)

38. Your moment of zen…

39. Agenda
Podcast
listening
audience
Creating a
podcast
is easy
Making a podcast
successful
(best practices)

40. 3.
You can make your
podcast successful
through PLANNING and PROMOTION

41. Brainstorm topics

42. Your Goals
What
Audience
Needs
What You
Care About
(a lot)
Your
Ideal Topic
Consider your audience

43. Podcasts with great topics

44. Podcasts with great topics

45. Podcasts with great topics

46. Podcasts with great topics

47. What’s your topic?
What could YOU talk about that would get
people excited for each new episode?

48. Your Goals
What
Audience
Needs
What You
Care About
(a lot)
Your
Ideal Topic
Let’s practice!

49. SHOW OF HANDS: Which would
work best for a travel blogger?
A. A podcast about exotic resorts
B. A show featuring “travel hacks” for
frequent travelers
C. A podcast about blogging tools

50. SHOW OF HANDS:
Which would work best for a blog
that sells cooking classes?
A. A podcast comprising the audio files from
the cooking classes
B. A podcast about product cheese
C. A podcast about cooking basics, featuring
interviews with well known cooks

51. Plan and prepare

52. “Give me six hours to chop down
a tree and I will spend the first
four sharpening the axe.
~ Abraham Lincoln

53. Choose a format
One-man show
10- to 20-minute episodes
Two-man show
30- to 40-minute episodes
Interview show
30-minute episodes
Interview show
45- to 50-minute episodes

54. Know what you can handle.
You don’t want to burn out!

55. Kittens make people happy.
Podcasting should make YOU happy.

56. Podcasting is like cooking:
It goes more smoothly if you gather all the
ingredients before you start!

57. Planning Tools
Trello
Track the status of
your tasks on
virtual pinboardd
ScheduleOnce
Enable guests to
schedule interviews,
and automate
email follow-up
Google Drive
Create and share
your production
schedule or calendar

58. Trello – for project management

59. Trello checklists

60. ScheduleOnce

61. Google Drive: Production Schedule

62. Listen to feedback

63. Recording: Best Practices
§ Find a quiet room
§ Silence your phone
§ Turn off notifications
§ Email people instructions

64. Promote your
podcast

65. Promoting your Podcast
Optimize for search

66. Promoting your Podcast
Transcribe: It’s good for SEO!
https://www.speechpad.com
Transcribes audio or video
$1 per minute

67. Promoting your Podcast
Use social media
Create an image for each post!

68. Promoting your Podcast
Use email

69. Promoting your Podcast
Reviews

70. 67% of podcast listeners
don’t mind sponsorship messages
(and occasionally find them useful)
100% of you
can start podcasting NOW!
6% of TV & radio listeners
don’t mind sponsorship messages

71. You can do this!
Start podcasting!

72. Presentation Handout
Download key takeaways at
http://bit.ly/FLBlogCon15-Podcasting

73. Thanks!
Any questions?
You can find me at:
@KerryGorgone
kerryg@marketingprofs.com