SlideShare a Scribd company logo
Advantage: Audio
                                 podcast factory

1. What is it, an audio podcast?
2. Production steps
     Requirements, Preparation,
     Recording, Production,
     Post-Production, Making Public

3. Free audio editor „Audacity“
   [Part II]


                                          podfactory.brennpunkt-ostkreuz.de
                       Norbert.Herrmann
Audio: What for?
                                                                               http://www.podcastalley.com/podcast_details.php?pod_id=28267#
http://podcastalley.com/podcast_details.php?pod_id=39510#
                                                                                                        http://www.mefeedia.com/entry/3361183/
http://webcast.berkeley.edu/course_feeds.php
                                                                                                                           http://www.simyo.de/
http://www.naturesongs.com/gavianse.html#LGAVI
                                                             Motivating                                                       http://podcast.com
http://podfactory.brennpunkt-ostkreuz.de

                                                         How to use     Radiolike
                      Support for graphics and pictures
                                                             Business
 Abstract or overview
                       Support for animations
          Educative                                                  Background
 Lecture                  Support for written text
                                                           Customer relationship
    Dialogue or disputation
                                 Welcome words
                Language                               Personal contact
                         Natural sounds
     Artificial sounds
                          News Documentation                                         Audio Diary
                                                                                                                     Music
     For handicapped persons
                                                                                                  Private
            Social
                    Historic moments
                                                                                                                    http://climate.wordpress.com
http://www.freeinfosociety.com/site.php?postnum=460                                     http://podcastalley.com/podcast_details.php?pod_id=831
http://www.dw-world.de/dw/article/0,2144,2261357,00.html




                                                                                                                              ...
                                            Audio to listen to!
                                                            Audio, what for?                     podfactory.brennpunkt-ostkreuz.de
Germany (http://www.podster.de/page/stats)
   5.500 podcast chanels
>450.000 podcast episodes

English/ US (Podcast.com)
> 11.000 podcast chanels
>900.000 podcast episodes (Jan 2008)




                                                                       Originally from de.Wikipedia.org

(a) A podcaster creates an audio-file and uploads it onto a server in the internet
(b) Simultaneousely the podcaster makes a news-(rss-)feed „point at“ this audio-file.
(c) A listener can subscribe to this rss-feed. By receiving the feed he is informed about
the existence of the latest audio-file.
(d) A listener rummages in podcast portals to find podcasts covering his interests
The listener may listen to the audio-file while accessing the file on the internet or he
can download the file for listening to it via an mp3-player.
                                             What is it, a podcast?   podfactory.brennpunkt-ostkreuz.de
recorder                       dictating machine/ voice recorder
                               computer plus microphone
sound-/ audio-editing software post production, mix and sampling
mp3-tag and albumart                              shaping the appearance of the
software                                          mp3-file
webspace                                          cost-free versus payed supplier
noises                                            sound databases




Pictures taken from flickr.com or self made

                                              Requirements        podfactory.brennpunkt-ostkreuz.de
content/ text                                                • target group: complexity of
storyboard / script                                          text, sentence structure
(Advantage: Audio)                                           • which content? Advertising,
                                                             promotion, entertainment,
                                                             education...
                                                             • introduction: incentive
                                                             • length, ad-hoc, etc…
sounds and noises                                            do consider copyrights
                                           1.    Short and coherent sentences, not too many subordinate clauses
                                           2.    Spoken language, not artificial: How to tell a friend - by word of mouth
                                           3.    Develop sentences by speaking them out loud
                                           4.    Active, not passive voice, righting „verbal“
                                           5.    Avoid to have too many information in one sentence
                                           6.    Explain one after another
                                           7.    Avoid foreign words and technical terms - or explain them properly
                                           8.    Repeat names and important terms: Redundancy welcome!
                                           9.    Compare visual: „As long as a football field“
                                           10.   Filler words allow breathing and thinking break.
                                                 (http://blog.podcast.de/artikel/302/schreiben-fuers-hoeren-10-goldene-regeln)
Pictures taken from flickr.com or portal

                                                        Preparation                          podfactory.brennpunkt-ostkreuz.de
voice / spoken language                         • speaking „natural / as
                                                usual“
                                                • mind sibilant sounds
                                                • useage of idioms / dialects
                                                only when intended
                                                •…
jingle / self made sounds                       ageless




Pictures taken from flickr.com or self made

                                              Recording       podfactory.brennpunkt-ostkreuz.de
editing, mixing and                              • cutting, cut and paste, mix
sampling                                         • insert noise and sounds
                                                 • cross-fade audio tracks

mp3-export                                       When creating mp3 file, do
                                                 consider sound quality of
                                                 audio file vs.possible band-
                                                 width bottleneck at listener




Pictures taken from flickr.com or self made

                                              Production       podfactory.brennpunkt-ostkreuz.de
mp3-ID-tags                                         appearance of the audio file
                                                    titel, interpreter, year, album,
                                                    genre, …


albumart / cover                                    visual benefit, recognition
                                                    value/ corporate design




Pictures taken from flickr.com or self made

                                              Post-production      podfactory.brennpunkt-ostkreuz.de
1. upload                                                        serveraccess/ webspace
2. newsfeed / blogentry                                          Updated, public accessible
                                                                 rss-feed with new entry
3. registration on                                               „podcast“ library
   podcast-portals



                                           http://www.podcast.com/
                                           http://www.podnova.com/
                                           http://www.podcastalley.com/
                                           http://audio.search.yahoo.com/audio
                                           http://www.podcastdirectory.com/
                                           itunes



Pictures taken from portals or self made

                                                           Making public         podfactory.brennpunkt-ostkreuz.de

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Advantage Audio (Part I)

  • 1. Advantage: Audio podcast factory 1. What is it, an audio podcast? 2. Production steps Requirements, Preparation, Recording, Production, Post-Production, Making Public 3. Free audio editor „Audacity“ [Part II] podfactory.brennpunkt-ostkreuz.de Norbert.Herrmann
  • 2. Audio: What for? http://www.podcastalley.com/podcast_details.php?pod_id=28267# http://podcastalley.com/podcast_details.php?pod_id=39510# http://www.mefeedia.com/entry/3361183/ http://webcast.berkeley.edu/course_feeds.php http://www.simyo.de/ http://www.naturesongs.com/gavianse.html#LGAVI Motivating http://podcast.com http://podfactory.brennpunkt-ostkreuz.de How to use Radiolike Support for graphics and pictures Business Abstract or overview Support for animations Educative Background Lecture Support for written text Customer relationship Dialogue or disputation Welcome words Language Personal contact Natural sounds Artificial sounds News Documentation Audio Diary Music For handicapped persons Private Social Historic moments http://climate.wordpress.com http://www.freeinfosociety.com/site.php?postnum=460 http://podcastalley.com/podcast_details.php?pod_id=831 http://www.dw-world.de/dw/article/0,2144,2261357,00.html ... Audio to listen to! Audio, what for? podfactory.brennpunkt-ostkreuz.de
  • 3. Germany (http://www.podster.de/page/stats) 5.500 podcast chanels >450.000 podcast episodes English/ US (Podcast.com) > 11.000 podcast chanels >900.000 podcast episodes (Jan 2008) Originally from de.Wikipedia.org (a) A podcaster creates an audio-file and uploads it onto a server in the internet (b) Simultaneousely the podcaster makes a news-(rss-)feed „point at“ this audio-file. (c) A listener can subscribe to this rss-feed. By receiving the feed he is informed about the existence of the latest audio-file. (d) A listener rummages in podcast portals to find podcasts covering his interests The listener may listen to the audio-file while accessing the file on the internet or he can download the file for listening to it via an mp3-player. What is it, a podcast? podfactory.brennpunkt-ostkreuz.de
  • 4. recorder dictating machine/ voice recorder computer plus microphone sound-/ audio-editing software post production, mix and sampling mp3-tag and albumart shaping the appearance of the software mp3-file webspace cost-free versus payed supplier noises sound databases Pictures taken from flickr.com or self made Requirements podfactory.brennpunkt-ostkreuz.de
  • 5. content/ text • target group: complexity of storyboard / script text, sentence structure (Advantage: Audio) • which content? Advertising, promotion, entertainment, education... • introduction: incentive • length, ad-hoc, etc… sounds and noises do consider copyrights 1. Short and coherent sentences, not too many subordinate clauses 2. Spoken language, not artificial: How to tell a friend - by word of mouth 3. Develop sentences by speaking them out loud 4. Active, not passive voice, righting „verbal“ 5. Avoid to have too many information in one sentence 6. Explain one after another 7. Avoid foreign words and technical terms - or explain them properly 8. Repeat names and important terms: Redundancy welcome! 9. Compare visual: „As long as a football field“ 10. Filler words allow breathing and thinking break. (http://blog.podcast.de/artikel/302/schreiben-fuers-hoeren-10-goldene-regeln) Pictures taken from flickr.com or portal Preparation podfactory.brennpunkt-ostkreuz.de
  • 6. voice / spoken language • speaking „natural / as usual“ • mind sibilant sounds • useage of idioms / dialects only when intended •… jingle / self made sounds ageless Pictures taken from flickr.com or self made Recording podfactory.brennpunkt-ostkreuz.de
  • 7. editing, mixing and • cutting, cut and paste, mix sampling • insert noise and sounds • cross-fade audio tracks mp3-export When creating mp3 file, do consider sound quality of audio file vs.possible band- width bottleneck at listener Pictures taken from flickr.com or self made Production podfactory.brennpunkt-ostkreuz.de
  • 8. mp3-ID-tags appearance of the audio file titel, interpreter, year, album, genre, … albumart / cover visual benefit, recognition value/ corporate design Pictures taken from flickr.com or self made Post-production podfactory.brennpunkt-ostkreuz.de
  • 9. 1. upload serveraccess/ webspace 2. newsfeed / blogentry Updated, public accessible rss-feed with new entry 3. registration on „podcast“ library podcast-portals http://www.podcast.com/ http://www.podnova.com/ http://www.podcastalley.com/ http://audio.search.yahoo.com/audio http://www.podcastdirectory.com/ itunes Pictures taken from portals or self made Making public podfactory.brennpunkt-ostkreuz.de