Podcasting 011009


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Podcasting 011009

  1. 1. Plug Into Profits Podcasting 101
  2. 2. <ul><li>According to Wikipedia: </li></ul><ul><li>A podcast is a series of audio or video digital-media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers. Though the same content may also be made available by direct download or streaming, a podcast is distinguished from other digital-media formats by its ability to be syndicated, subscribed to, and downloaded automatically when new content is added . Like the term broadcast , podcast can refer either to the series of content itself or to the method by which it is syndicated; the latter is also called podcasting . </li></ul>
  3. 3. <ul><li>What is the purpose of your audio or video broadcast? </li></ul>
  4. 4. <ul><li>First – Do your homework: </li></ul><ul><li>Who are the others in this space? </li></ul><ul><li>What are they talking about? </li></ul><ul><li>Do you have a different slant or direction to take the conversation? </li></ul><ul><li>Will your audience download an audio file? </li></ul><ul><li>Will they watch a video? </li></ul>
  5. 5. <ul><li>Big question – audio only or video also. </li></ul><ul><li>Audio easier and can be much cheaper to produce. </li></ul><ul><li>Can do the audio by yourself. </li></ul><ul><li>Video much more viewed and searchable. </li></ul><ul><li>Once again - what does your audience prefer? </li></ul>
  6. 9. iTunes
  7. 12. <ul><li>Lets get started: </li></ul><ul><li>Planning is key </li></ul><ul><li>If not completely scripted – at least partially </li></ul><ul><ul><li>Here is an example segment structure for a review show (movies, food, etc.): </li></ul></ul><ul><ul><li>1. Intro Theme Song 2. Welcome 3. Announcements 4. First Review 5. Second Review 6. Interview 7. Third Review 8. Final Comments 9. Outro Music </li></ul></ul>
  8. 13. <ul><li>Equipment </li></ul><ul><li>New equipment coming out almost daily. </li></ul><ul><li>What are you recording – just voice or music as well? </li></ul><ul><li>Where will you be recording? </li></ul><ul><li>Sites that can help: </li></ul><ul><li>http://www.musiciansfriend.com </li></ul>
  9. 14. <ul><li>Minimum equipment you need: </li></ul><ul><li>A computer with 512 MB of RAM or more </li></ul><ul><ul><li>A good sound card </li></ul></ul><ul><ul><li>2-3 Gigabytes of hard drive space </li></ul></ul><ul><ul><li>Mic jacks – in and out </li></ul></ul><ul><ul><li>A head set with a microphone can get you started </li></ul></ul><ul><ul><li>Broadband connection </li></ul></ul><ul><li>Moving up </li></ul><ul><li>Get a good microphone – like an Altec Lansing AHS 301i </li></ul><ul><li>Consider a pop filter for noise – for as low as $20 </li></ul>
  10. 15. <ul><li>Can I record now? </li></ul><ul><li>Will you be recording all at once or in segments? </li></ul><ul><ul><li>Post production work can help a bunch </li></ul></ul><ul><li>A closet is a great room to record. </li></ul><ul><li>Test the room – record nothing first – what do you hear? </li></ul><ul><li>Where can I get music to use: </li></ul><ul><ul><li>www.garageband.com </li></ul></ul><ul><ul><li>www.stockmusic.net </li></ul></ul><ul><ul><li>www.magnatune.com/info/podcast </li></ul></ul><ul><ul><li>www.podcastnyc.net </li></ul></ul>
  11. 16. <ul><li>The big question </li></ul><ul><li>Record on the fly or edit in post production? </li></ul>
  12. 18. <ul><li>I have my recording – now what? </li></ul><ul><li>Test your recording </li></ul><ul><ul><li>On iTunes </li></ul></ul><ul><ul><li>Media Player </li></ul></ul><ul><li>Upload recording – many new recorders have this built in </li></ul><ul><li>Try http://www.smartftp.com/ </li></ul><ul><li>Did you get permission for everything and everyone recorded? </li></ul>
  13. 19. <ul><li>What about video: </li></ul><ul><li>Need at least 2 people to do this right. </li></ul><ul><li>Determine quality – major factor in deciding to go it yourself or hiring someone. </li></ul><ul><li>Will you do voice at same time or afterwards. </li></ul><ul><li>Scripting absolutely essential – in greater detail than audio only. </li></ul><ul><li>Have you considered a flash movie? </li></ul><ul><li>Using video on your site. </li></ul>
  14. 22. Questions! Rick Simmons 267-626-9094 [email_address]