Building Relationships That Matter
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This document discusses best practices in direct marketing. It describes how Coupons.com used direct marketing techniques like personalized invitations and an interactive microsite to successfully book meetings with key prospects and gain over 25 new clients, achieving a return on investment of over 300%. The document also debunks common myths in business-to-business direct marketing, such as the inability to reach senior executives or deliver complex messages through creativity.
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Gary test
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How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
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Account based-marketing
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
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Building Relationships That Matter
- 1. Building Relationships that Matter
- 6. Best practices in Direct Marketing
- 8. Best practices in Direct Marketing
- 9. How it worked for Coupons.com
- 11. Chapter 1What’s new in DM?
- 14. ?
- 23. Kevin’s bet pays off!
- 24. ENGAGE ENGAGE
- 36. ?%
- 37. 50%
- 51. ?%
- 52. 20%
- 62. 20%
- 63. 35%
- 79. 35%
- 80. 50%
- 81. 50% 50%
- 83. Putting It All TogetherCase Study
- 85. Communicate unique value proposition
- 87. The Sitelet
- 88. Results
- 90. More than 25 new clients
- 92. Myth #1 It’s next to impossible to reach senior-level executives.
- 93. Myth #2 Complex value propositions can’t be delivered credibly through creativity.
- 94. Myth #3 Mass marketing can’t be personal.
- 95. Myth #4 It’s hard to reliably measure the ROI in marketing.
- 96. Myth #5 Marketing and Sales just can’t get along.
- 97. Myth #6 90% of a successful campaign is the list.
- 98. Myth #7 You have to spend a lot on the DM piece for it to succeed.