Main Takeaways: -Different playgrounds have very different challenges for the PM - Learn more! -What are the key dimensions that will help you choose between a startup or a large company for the PM role? -Still, PM skills required have a great commonality and we shall discuss those in the course of the comparison.

1. JM Coaching & Training © 2020
www.productschool.com
PM Roles at a Startup VS Enterprise
Company by Salesforce PM

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™
20 HOURS
40 HOURS
40 HOURS

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. ENTERPRISE
ENTERPRISE
STARTUP
PM Roles Comparo
Vs
A L M E E N A R I F
@ a l m e e n a r i f

6. The content presented here doesn't represent
Salesforce or any of my past employers.

7. Persona
SaaS
3-5 Years in PM
Entry-Mid level

8. 20-500 Employees
ARR < 20M
> 1000 Employees
ARR > $ 1B
Startup/SMB Enterprise

9. Stakeholders
CUSTOMERS
ENGINEERING
SALES
EXECUTIVES
USER EXPERIENCE
USER RESEARCH
MARKETING
SUPPORT
SERVICES
DOCUMENTATION
LEGAL
RELEASE MGMT

10. Stakeholders
PM dons multiple hats in small
Organizations
Shares work with functions
Roles are well-defined in
Enterprises
PMs interface with other PMs
for dependencies

11. Product Lifecycle

12. Growth Phase
Experiment and Fail-fast
Plug Churn
Product Market fit
Ruthless prioritization
Growth Phase

13. Mature Phase
Differentiate with competition
Scale and Trust is a priority
Invest in Platform
Mature Phase

14. Speed to Market
Feedback loop
Platform or Bespoke?
Resourcing
Processes / Release Cycle
PODs vs POPs

15. The Product Decisions
Pivot!
Tech Debt vs Feature
End Of Life

16. Ownership & Impact
Big for Small or Small for Big!

17. almeenarif
www.linkedin.com/in/almeen-arif

18. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training