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Common Traps in Product Decisions by
Booking.com Product Leader
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How to Avoid Common Traps
when Making Product Decisions
Rubens Sonntag - Product Manager Data Science
Part 1
Product Manager
vs.
Project Manager
Part 2
Output
vs.
Outcome
Part 3
Common traps
when
making product decisions
Part 1: Product Manager vs. Project Manager
The Product Manager
is hired to deliver
some predetermined
tasks.
Discovery and
Delivery
Delivery
Part 2: Output vs. Outcome
Source: https://www.businessillustrator.com/product/output-vs-outcome-cartoon/
Discovery and
Delivery
Delivery
HBR: “...the outcome of delighting our customers instead
of just making more stuff.” - Steve Denning
Part 3: Common traps when making product decisions
But it will only take one sprint to implement it...
But the cousin of my friend said...
But there isn’t much planned for the next sprint
anyway...
But we can work on whatever we want...
But our competitors...
But I see that 78.936 users are using it...
But the boss said we should do it...
HBR: “...the outcome of delighting our customers instead
of just making more stuff.” - Steve Denning
https://www.intercom.com/blog/product-and-design/
Takeaways
● Product Manager vs. Project Manager
● Output vs. Outcome
● Common traps when making product
decisions
https://www.linkedin.com/in/rubens-sonntag/
www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training

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