This document discusses the decline of newspapers and rise of social media as sources of information and news. It summarizes that newspaper stock values have declined 42% from 2005-2007 and 83% since 2008. Although social media is still emerging and trusted less than other sources, some segments like Wikipedia and blogs are gaining credibility with younger audiences. The largest demographic labeled in a trust survey are "social networkers," showing social media's growing influence despite low overall trust currently. Crisis communication and engagement on social platforms are also mentioned as innovative public relations strategies.
Social media is out of beta. We’re entering the era of validation. In the Validation Era, intimacy is in and publicness may be out - or at least on the decline. Quality is the new black. What this means that both individuals and businesses will need to increasingly work harder to earn their way in and remain in their stakeholders' circle of trust. During this session, Steve Rubel will explain how businesses can activate their domain-level experts to share their knowledge across four spheres of media – traditional, “tradigital,” owned and social.
Social media is out of beta. We’re entering the era of validation. In the Validation Era, intimacy is in and publicness may be out - or at least on the decline. Quality is the new black. What this means that both individuals and businesses will need to increasingly work harder to earn their way in and remain in their stakeholders' circle of trust. During this session, Steve Rubel will explain how businesses can activate their domain-level experts to share their knowledge across four spheres of media – traditional, “tradigital,” owned and social.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Laying the Digital Foundation for Your OrganizationBates Creative
How is your brand reaching its audience in the digital space? Discover how you can lay the foundation to launch your organization into digital success during this time of change.
Presentation for the Nevada State Health Division discussing new media tools, strategies and tactics. Covers blogs, social networks (Facebook, LinkedIn), Twitter, Video, Mobile and more.
With 2015 earmarking a great year for Social Media Platforms, the need for this medium increases imminently.
2016 will be the year where more channels with better ad solutions will thrive to give brands varied tools to experiment, test and evaluate content.
Platforms and publishers
Rasmus Kleis Nielsen, keynote lecture at ECREA 2016 in Prague
What does the continued, global rise of platforms like Google and Facebook mean for public communication in a new digital media environment, and for how we research and understand public communication? That is one of the central questions facing the field of communication research today. In this lecture, I examine the relationship between publishers and platforms as one key part of how the rise of digital intermediaries is playing out, and show how news media—like many others—are becoming simultaneously increasingly empowered by and dependent upon a small number of centrally placed and powerful platforms beyond their control (and with whom they compete for attention and advertising). I develop the notion of "platform power" to begin to capture key aspects of the enabling, generative, and productive power of platforms that set them apart from other actors. As a range of different intermediaries including search engines, social media, and messaging apps become more and more important in terms of how people access and find information online, and in turn restructure the digital media environment itself, communication research is faced with a set of interlocking questions concerning both our intellectual work and our public role. The intellectual questions include the need to understand how people use these platforms to engage with public communication, but also institutional questions including how different platforms engage with other players (like publishers) and how these other players in turn adapt to the rise of platforms, as well as political questions concerning the implications of their rise. The question concerning our public role concerns how existing ways of doing and communicating communication research fits with our ability to understand—and help others understand—an opaque and rapidly-evolving set of processes profoundly reshaping our media environments.
Context matters when planning advertising, now more than ever and here at the Guardian we’ve found overwhelming evidence that a contextually relevant environment boosts ad effectiveness. Analysis of 300 brand campaigns shows that when visitors to the Guardian website view brand ads alongside relevant editorial, they are 10% more likely to pick up new information, nearly 20% more likely to feel more positive about the advertiser and, crucially, 23% more likely to think that the ad is relevant to them. In print, too, a context effect is evident; ads are 20% more likely to be seen as relevant to the reader when alongside related content.
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marke...DATAVERSITY
The collaboration between Chief Data Officers (CDOs) and Chief Marketing Officers (CMOs) is destined to become Lennon & McCartney of digital business. To transform organizations in a digital world, the CDO/CMO combination will power data-driven marketing, agile management, growth hacking, a culture of experimentation, and most importantly, the design and delivery of a new generation of customer experiences. At the heart of the partnership is the interplay between analytics and creativity. Marketing is moving beyond the talents of art and copy to incorporate talents of code and data in its vision and operations. The CDO can turbocharge those capabilities. Finally, we'll talk a bit about the evolution of organizational structure to enable this collaboration to achieve its fullest potential.
Brands need to beware of treating storytelling as an end in itself. Stories work when the audience is engaged. Brands need to get customers involved and help them shape and tell their personal story with the brand.
Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.
Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.
Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.
This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Laying the Digital Foundation for Your OrganizationBates Creative
How is your brand reaching its audience in the digital space? Discover how you can lay the foundation to launch your organization into digital success during this time of change.
Presentation for the Nevada State Health Division discussing new media tools, strategies and tactics. Covers blogs, social networks (Facebook, LinkedIn), Twitter, Video, Mobile and more.
With 2015 earmarking a great year for Social Media Platforms, the need for this medium increases imminently.
2016 will be the year where more channels with better ad solutions will thrive to give brands varied tools to experiment, test and evaluate content.
Platforms and publishers
Rasmus Kleis Nielsen, keynote lecture at ECREA 2016 in Prague
What does the continued, global rise of platforms like Google and Facebook mean for public communication in a new digital media environment, and for how we research and understand public communication? That is one of the central questions facing the field of communication research today. In this lecture, I examine the relationship between publishers and platforms as one key part of how the rise of digital intermediaries is playing out, and show how news media—like many others—are becoming simultaneously increasingly empowered by and dependent upon a small number of centrally placed and powerful platforms beyond their control (and with whom they compete for attention and advertising). I develop the notion of "platform power" to begin to capture key aspects of the enabling, generative, and productive power of platforms that set them apart from other actors. As a range of different intermediaries including search engines, social media, and messaging apps become more and more important in terms of how people access and find information online, and in turn restructure the digital media environment itself, communication research is faced with a set of interlocking questions concerning both our intellectual work and our public role. The intellectual questions include the need to understand how people use these platforms to engage with public communication, but also institutional questions including how different platforms engage with other players (like publishers) and how these other players in turn adapt to the rise of platforms, as well as political questions concerning the implications of their rise. The question concerning our public role concerns how existing ways of doing and communicating communication research fits with our ability to understand—and help others understand—an opaque and rapidly-evolving set of processes profoundly reshaping our media environments.
Context matters when planning advertising, now more than ever and here at the Guardian we’ve found overwhelming evidence that a contextually relevant environment boosts ad effectiveness. Analysis of 300 brand campaigns shows that when visitors to the Guardian website view brand ads alongside relevant editorial, they are 10% more likely to pick up new information, nearly 20% more likely to feel more positive about the advertiser and, crucially, 23% more likely to think that the ad is relevant to them. In print, too, a context effect is evident; ads are 20% more likely to be seen as relevant to the reader when alongside related content.
The Chief Data Officer's Agenda: The CDO-CMO Relationship - Data-Driven Marke...DATAVERSITY
The collaboration between Chief Data Officers (CDOs) and Chief Marketing Officers (CMOs) is destined to become Lennon & McCartney of digital business. To transform organizations in a digital world, the CDO/CMO combination will power data-driven marketing, agile management, growth hacking, a culture of experimentation, and most importantly, the design and delivery of a new generation of customer experiences. At the heart of the partnership is the interplay between analytics and creativity. Marketing is moving beyond the talents of art and copy to incorporate talents of code and data in its vision and operations. The CDO can turbocharge those capabilities. Finally, we'll talk a bit about the evolution of organizational structure to enable this collaboration to achieve its fullest potential.
Brands need to beware of treating storytelling as an end in itself. Stories work when the audience is engaged. Brands need to get customers involved and help them shape and tell their personal story with the brand.
Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.
Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.
Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.
This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.
Brug af de sociale medier som en del af en organisations online presserum kan hjælpe give journlaister klider, leads og idéer. Det vil også vise at organisationen er tilstede og villige til gå i dialog med ekstern stakeholdere og dermed bygge troværdighed og loyalitet på sigt.
MAKALAH:
http://management-administer.blogspot.co.id/2016/10/makalah-seleksi-dan-orientasi-sumber.html
Latar Belakang
Pada dasarnya suatu perusahaan atau suatu organisasi ingin meraih suatu keadaan dimana dapat meraih untung yang sebesar-besarnya dan menjaga kelangsungan hidup perusahaaan atau organisasi agar selalu dikenal oleh masyarakat. Keuntungan dan kelangsungan hidup perusahaan atau suatu organisasi tersebut didapatkan dari hasil kerja yang dilakukan selama kegiatan perusahaan tersebut berlangsung. Penarikan adalah usaha untuk mencari dan mempengaruhi tenaga kerja agar mau melamar lowongan pekerjaan yang ada dalam suatu perusahaan. Kegiatan kerja tersebut pasti akan dilakukan oleh tenaga-tenaga SDM yang memang terlatih di bidangnya. Maka dari itu perusahaan harus benar-benar memikirkan dengan serius untuk hal penarikan SDM tersebut. Karena apabila ada kesalahan dalam penarikan tersebut maka akan susah untuk menggantikannya. Dari semua itu perusahan atau suatu organisasi membutuhkan adanya suatu perencanaan penarikan tenaga kerja. Penarikan tenaga kerja tersebut adalah penarikan sumber daya manusia dalam arti mencari atau melakukan penarikan tenaga kerja yang berkualitas. Penarikan dibutuhkan untuk mencapai tujuan, yang dimana di dalam penarikan tenaga kerja terdapat berbagai macam alternatif yang digunakan untuk menentukan masa depan perusahaan atau organisasi tersebut. Dalam penarikan tersebut perusahaan harus menggunakan teori-teori yang sudah ada dalam penarikan atau pengadaan tenaga kerja dalam suatu perusahaan.
Rumusan Masalah
1. Apakah yang dimaksud dengan seleksi dan orientasi SDM?
2. Apa saja sumber dan evaluasi penarikan SDM?
3. Apa kriterian dan kualifikasi dasar seleksi SDM?
4. Bagaimana proses dan kendala seleksi?
5. Apa saja faktor yang mempengaruhi penempatan SDM?
6. Sebutkan apa saja manfaat orientasi?
"The Total Impossibility of Customer Experience Management." Abridged version of Tim Walters' 115 slide keynote presentation at the JBoye15 conference, 5 November 2015 in Aarhus, Denmark.
The Total Impossibility of Customer Experience Management (CEM)Digital Clarity Group
Today, we’re told, customer experience management (CEM) is an inescapable imperative, the primary determinant of organizational success or failure, and the sole means of sustainable competitive advantage. The experience, moreover, concerns the entire customer lifecycle, from the first inkling of a desire until (hopefully) ongoing loyalty. And since “you’re only as good as your last interaction,” no exchange can be neglected, no matter how trivial.
There’s only one minor problem: Based on how it is normally defined and described, customer experience management is impossible. Because it is impossible, many if not most of the current efforts to achieve it are futile and, worse, dangerous and wasteful distractions. In this presentation we’ll look at why it’s crucial to understand what CEM is and is not (and cannot be); where the imperative for CEM comes from, why this can and should inform your CEM strategy, and how your early, relatively simple steps can already be a huge advance in the journey to CEM excellence.
Today, we’re told, customer experience management (CEM) is an inescapable imperative, the primary determinant of organizational success or failure, and the sole means of sustainable competitive advantage. The experience, moreover, concerns the entire customer lifecycle, from the first inkling of a desire until (hopefully) ongoing loyalty. And since “you’re only as good as your last interaction,” no exchange can be neglected, no matter how trivial.
There’s only one minor problem: Based on how it is normally defined and described, customer experience management is impossible. Because it is impossible, many if not most of the current efforts to achieve it are futile and, worse, dangerous and wasteful distractions. In this presentation we’ll look at why it’s crucial to understand what CEM is and is not (and cannot be); where the imperative for CEM comes from, why this can and should inform your CEM strategy, and how your early, relatively simple steps can already be a huge advance in the journey to CEM excellence.
During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.
Digital Influence in News & Politics ReportSparxoo
The Digital Influence in News & Politics Report examines over 100 emerging and established media outlets to determine which are the most digital savvy.
iDirect is the confluence of digital and direct marketing. It is interactive, information-driven, insightful, innovative and iterative. This presentation highlights the imperative for iDirect and its 4 fundamental tenets.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Future of Insurance with Futurist Speaker Glen HiemstraGlen Hiemstra
Glen Hiemstra presents a keynote on future trends impacting the businesses of property and auto insurance. This was presented to a gathering of the Explore Information Services LLC advisory board, consisting of representatives from about 30 North American insurance companies. The forum took place on March 6, 2009, in Ft. Lauderdale Florida. EIS, LLC is a division of USIS. Glen is the Founder of Futurist.com. He blogs there, and can be followed also at twitter.com/glenhiemstra
Glen Hiemstra presents a keynote on future trends impacting the businesses of property and auto insurance. This was presented to a gathering of the Explore Information Services LLC advisory board, consisting of representatives from about 30 North American insurance companies. The forum took place on March 6, 2009, in Ft. Lauderdale Florida. EIS, LLC is a division of USIS. Glen is the Founder of Futurist.com. He blogs there, and can be followed also at twitter.com/glenhiemstra. See more slide shows by Glen in Favorites or directly at slideshow.net/ghiemstra/slideshows
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. Globalization
Law
DIALOG
criminality
Technology
power
3. 42% Decline in US Newspapersstockvalue from
2005 -2007
83% Decline in
remainingstockvalue
since 2008
Source: Pew Project for Excellence in Journlaism : The State of the News Media 2009.
www.journlaism.org
6. Trust barometer
•Social media is still emerging, but are still lesstrustedthananyother
information source
* Blogs: Trusted by 26% of 25-34 and 19% of 35-64-year-olds
* Social networks: 25% and 20%
* Video sharing sites: 25% and 19%
•Wikipedia is the second most crediblesource for young Americans (behind
business magazines)
•The growinginfluence of social media is reflected in the names the report
gives to the different segments of “elites.” Despite the low trust still
currentlyshown in social media tools, they label the largest segment “social
networkers”
•The lowest trust group is corporateorproductadvertising
Source: EdelmanTrust Barometer 2008
7.
8.
9. Case 3:
Crisis Communication:
The birthplace of PR Innovation
“DELL HELL”
10.
11. The Social Cycle
lyt & engager
•Monitorer
•Spørger
•Temaer og trends
Interakt& •Finde relevans
•Målsætning
evaluere •Bygge netværk
•Være til sted •Skabe værdi
•Skabe oplevelser •Være til sted
•Dele
•innovate!
•analytics
•SEO
•CRM
•Monitorer
12. TAK!
Charlotte Støvring – chs@swkom.dk – www.ikidag.dk
Brian Woodward - brw@swkom.dk - www.unspun.dk
