Design and concept development for a PlayDoh STEAM product

1. Play-Doh Power
Pack
Bridget Burke- Concept and Design
Haard Mehta- Electronics and Engineering
Concept Design

2. Insights

4. PlayDoh Power Pack!
• Bring your creative designs to real life
• DIY electrify kit!
• Create to scale molds of real life objects to power!
• Learn to build electric circuits to power your new creation!

5. Electron Pack
• Includes
• 5 molds to craft your creation with their to scale blue prints and CAD files
• Everything you need to create lightening fast electricity!
• LEDS, interface LED, interface keypad, batteries, white box, jumper wires, USB
cable, bluetooth sensors, Arduino uno Micro controller, Hasbro Play Doh

6. Voltage Pack
• Includes
• Order by mail subscription to up to 20 customized 3D printed molds,
combined with their to scale blueprints and CAD files
• All necessary electric supplies
• Hasbro Play-Doh

7. Atomic Pack
• Includes
• Hasbro’s own 3D printer
• All CAD and blueprint files of everything you print
• All necessary electric supplies
• Hasbro Play-Doh

9. 3D Printing

12. Levels

14. Hardware Software
Phygital

15. Stories that Electrify!

16. Engaging Features

17. Purposeful Challenge

18. Creative Control

19. Social Interaction

20. Authentic Experinces

21. Play-Doh Meets Steam

22. Why will this work?

23. Room for Expansion

25. Sources
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Hudack, Matthew. "PERSPECTIVES: Global Trends in STEM Toys." PERSPECTIVES: Global Trends in STEM Toys. Toy Industry Association Inc, 29 May 2015. Web. 22 Feb. 2017.
Morris, Chris. "STEM Toys: 8 Toys To Make Your Kids Smarter." Time. Time, 1 Feb. 2017. Web. 22 Feb. 2017.
Moyupi. Moyupi, n.d. Web. 22 Feb. 2017.
"Popularity Of 3D Printing On The Rise." 3D Engineer. N.p., 15 Jan. 2016. Web. 22 Feb. 2017.
Scott, Mike. "3D Printing Will Change The Way We Make Things And Design Them In 2017." Forbes. Forbes Magazine, 26 Jan. 2017. Web. 22 Feb. 2017.
Simons, Janet A., Donald B. Irwin, and Beverly A. Drinnin. Psychology: The Search for Understanding. St. Paul: West Pub., 1987. Print.
"Welcome." Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & More. N.p., n.d. Web. 22 Feb. 2017.
Wohlers Report 2016: 3D Printing and Additive Manufacturing State of the Industry: Annual Worldwide Progress Report. Fort Collins (Colo.): Wohlers Associates, 2016. Print.