In this talk, Matthew Russell explores why it is imperative for organizations and companies to leverage social media and how they can do it. In today's world of massive, rapidly evolving data streams, it is very challenging to sift through the data and extract the hidden nuggets of critical business intelligence. With advances in machine learning and natural language processing, decision makers can now look at all of their data and see what's really important. Matthew presents examples of how companies like Digital Reasoning are using social media to answer questions like:
Who know whom, and what friends do they have in common?
How frequently are certain people communicating with one another?
Who are the quietest/chattiest people in a network?
Who are the most influential/popular people in a network?
What are people chatting about (and is it interesting)?