Using Lean Startup Principles to Close the Digital Divide by Navarrow Wright

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Using Lean Startup Principles to Close the Digital Divide by Navarrow Wright @navarrowwright

The Lean Startup Conference 2013
http://leanstartup.co/

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Using Lean Startup Principles to Close the Digital Divide by Navarrow Wright

  1. 1. ! Hit View -> Show Presenter Notes to view important information! t Saturday, December 7, 13
  2. 2. 8 b ! K ! Hit View -> Show Presenter Notes to view important information! [ Google a 5 $ ! Using LEAN principles to Connect People > 9 t ( ! S Saturday, December 7, 13 K ! Let’s come & see Twitter Next Gen Communities v Facebook
  3. 3. I know what your thinking How rare is this?? Saturday, December 7, 13
  4. 4. I know what your thinking How rare is this?? Saturday, December 7, 13
  5. 5. TEchnology moving faster 1998 2002 2007 Google Linkedin Zynga ! v Square $ V ! 2009 A t Twitter Iphone Instagram 2004 Saturday, December 7, 13 Facebook 2006 2007 2010
  6. 6. Saturday, December 7, 13
  7. 7. Absent From the Opportunity Not visible Less than 1% of internet startups Founded by african americans African americans and hispanics overall are less digitally literate Key areas: education, career growth,entrepreneurship and quality of life Digital Literacy: Is needed for most of today’s Jobs Saturday, December 7, 13
  8. 8. We are losing Saturday, December 7, 13
  9. 9. ( Underrepresented Audiences are losing We are losing Saturday, December 7, 13
  10. 10. D i g i t a l literacy Opportunity for Success Saturday, December 7, 13
  11. 11. Current literacy landscape Solving for the hardest group D i 3 g i t 2 a l 1 literacy 4 0 Opportunity for Success Saturday, December 7, 13
  12. 12. Saturday, December 7, 13
  13. 13. BUILD THE FIRST MVP WAS ME Traveled the country speaking Chose different types of groups Intimately engaged with audience Allowed me to gather key data on what was needed Saturday, December 7, 13
  14. 14. Saturday, December 7, 13
  15. 15. Measure How could I know if my theory was right Interviewed participants after my talks Participants would say that they never thought about technology as “adding value” to their lives before that day Refined message based on audience to test results Did “Light Bulb” moments occur? Saturday, December 7, 13
  16. 16. ( The new divide is about Perception Saturday, December 7, 13
  17. 17. ( Learn The new divide is about Perception Saturday, December 7, 13
  18. 18. Saturday, December 7, 13
  19. 19. ( Learn Narrow perception Saturday, December 7, 13 !
  20. 20. Opportunities Saturday, December 7, 13 Opportunities
  21. 21. Opportunities Opportunities ! Saturday, December 7, 13
  22. 22. Saturday, December 7, 13
  23. 23. ( Learn Why are these kids successful? Saturday, December 7, 13
  24. 24. Saturday, December 7, 13
  25. 25. ( Learn Is the difference the perception of opportunity? Saturday, December 7, 13
  26. 26. Saturday, December 7, 13
  27. 27. ( Learn Can’t unlock the power of the napkin Saturday, December 7, 13
  28. 28. ( To achieve digital inclusion how to do we level the playing field? Saturday, December 7, 13
  29. 29. ( Learn To achieve digital inclusion how to do we level the playing field? Saturday, December 7, 13
  30. 30. Saturday, December 7, 13
  31. 31. ( Learn How do we remove environmental constraints? Saturday, December 7, 13
  32. 32. Saturday, December 7, 13
  33. 33. Build 2nd MVP to test these assumptions Partnership with Dev Bootcamp & local church Info session: 800 people attended Applicants: 86 people applied Pilot class: starts in January Saturday, December 7, 13
  34. 34. Saturday, December 7, 13
  35. 35. Started with a problem Santreece Michael lee JR Ross Thompson Chicago police officer who was shot on duty Saturday, December 7, 13 Bettiane Recent College grad. Works at humane Society Asst Store Manager for GameStop
  36. 36. Saturday, December 7, 13
  37. 37. FOLLOW ME social links FACEBOOK facebook.com/closethedivide t Twitter twitter.com/navarrowwright Google+ plus.google.com/navarrowwright Linkedin linkedin.com/navarrowwright http://closethedividefor.me Saturday, December 7, 13
  38. 38. Saturday, December 7, 13
  39. 39. THANK YOU FOR Listening Saturday, December 7, 13

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