Playbasis 2018 - FunTech meets FinTech

Playbasis – Private & Confidential
Copyright © 2018 Playbasis Pte. Ltd, Playbasis (Thailand) Co., Ltd
Playbasis Pitch Deck
Transform any app into a Super App with
Playbasis – a gamified rewards & customer
engagement platform.

Playbasis: Gaming (FunTech) meets Financial Services (FinTech)
We provide a gamified rewards & customer engagement platform for marketplaces and financial services
Mini Games Played
1.0M
Monthly Actions
XXM
Monthly GTV
$XXM
Players Registered
15.0M
Key Metrics
Retail Clients Travel ClientsConsumer Goods Clients
Telecom ClientsInsurance Clients
Banking Clients
Grow ScoreEngage Shop

The industry challenge:
Consumers are adopting disruptive technology faster than ever,
putting pressure on incumbents to digitally transform themselves

In an appified world companies compete for screen real estate & usage
Competition is driven by non-traditional players who use engagement to redefine the customer journey

Growth Engagement
CommerceScoring
Onboarding brands &
merchants increases
opportunities for monetization
and closes the loop from
online to offline.
Sustainable organic growth
through member-get-member
referral programs, promo-
codes, multiplayer, and social
gifting mechanics.
Leaderboards, ratings, and
scoring systems allows us to
invest in and reward our best
customers and grow our
portfolio more efficiently.
Boosting time spent in-app
through games, content, and
surveys creates stickiness and
more opportunities to interact
with customers.
Our platform powers a Super App strategy across four key dimensions:
In-app Engagement | Commerce & Rewards | Scoring & Ratings Systems | Organic Growth
Your Score: 19,847
Your score updates every billing cycle

Financial services are being redefined by mobile & digital money
Every part of the banking value chain is under attack by Fintechs w/ superior UX & arbitrage economics
Incremental Mobile App Disruptive Super App
Typical home screen
of a bank app is not
engaging - most
users would have
little-to-no savings,
too much debt, and
less income than
she would like.
Money transfers:
very transactional
and not social or
engaging. Users are
not encouraged to
continue using the
app post-
transaction.
High feature
density & rewards
encourages users
to spend time
within the app
ecosystem. User
engagement primes
the pump for X-Sell.
To encourage
stickiness and high
throughput, mobile
wallets are
augmented with
convenient features
and value added
services.
Customers are
incentivized with
free credits to try
the service, and are
rewarded with
extra credits when
they recruit friends
to the network.
Funds are flowing
to mobile wallets
with use cases
around high
frequency activities
such as payments
for transport, food,
and local services.
For each
transaction
completed through
the mobile wallet,
users are rewarded
with tokens to play
games and win
lucky prizes.

Unicorns in India & SEA are following the China ‘Super App’ playbook:
Offer rewards & signup bonuses Gamify the user engagement Monetize via microtransactions
Game Mechanic:
When friends signup with your
referral code, you earn tokens. Earn
enough tokens and collect a payout.
Game Mechanic:
Reach your daily step count goals and
be eligible to collect a red envelope
with random rewards.
Game Mechanic:
Players can play a virtual scavenger
hunt across the city and race to
collect Hong Bao lucky packets.
Game Mechanic:
Spin a lucky wheel for a chance to win
a coupon code for an exclusive,
limited-time offer.
Chinese Super Apps
Taobao AlipayQQ Pinduoduo

Unicorns in India & SEA are following the China ‘Super App’ playbook:
Offer rewards & signup bonuses Gamify the user engagement Monetize via microtransactions
Game Mechanic:
Earn a token for each Go-Pay
transactions made, and spend tokens
on games to earn points & rewards.
Game Mechanic:
Earn “airmiles” points for your Grab
rides and level up your membership
tier for better services.
Game Mechanic:
Paytm Inbox has a dedicated “Games”
channel for users to play games and
answer quizzes & surveys.
Game Mechanic:
Google Pay (Tez) gives referral
rewards and cashback offers in the
form of scratch card games.
Southeast Asian & Indian Super Apps
Go-Jek PaytmGrab Google Pay

Gaming & eCommerce giants are now the world’s leaders in payments
The volume of mobile payments in China (WeChat+Alipay) now exceeds Visa’s entire global network volume
$16T
$12T
$8T
$4T
$0
2012 2013 2014 2015 2016 2017
Visa Payment
Volume, Global !
Mobile Payment
Volume, China "
58%
34%
8%
Alipay WeChat Pay Others

Gaming is the new normal
Average age of a gamer: 33 years old
Most popular game platform: Smartphone
Time spent online via mobile: 4 hours /day
Time spent per activity: Gaming ≥ Social Media
Global consumer spend on games: $100B USD /year
APAC market share: 47% (largest)
Male/female gamer ratio: 53:46

Playbasis Customer Case Study: DBS Bank (Hong Kong)
Gamified Rewards, Cashback & Loyalty Points for Credit Cards
Bank sends real-time
credit card transaction
information to Playbasis.
Cardholders are invited
to play a game and win
special rewards.
Gameplay is simple and
fun, and managed via
bank-defined rules.
Player data is sent back
to bank for real-time
rewards settlement.

Users are invited to
participate in game
campaign via banner.
Easy opt-in with game
rules, terms &
conditions, and tutorial.
Earn tokens when
invited friends make
their first transaction.
Users win cashback
immediately credited to
their wallet account.
Playbasis Customer Case Study: True Money Wallet (Thailand)
Gamified Rewards & Cashback for Telecom Wallet

Playbasis Customer Case Study: MyDigi Rewards (Malaysia)
Gamified Rewards & Merchant Vouchers for Telecom Wallet
Invite & earn member-
get-member referral
campaign system.
Playbasis provides full
backend for Digi’s online
to offline marketplace.
Subscribers are invited
to play new games every
month to earn points.
Vouchers are purchased
from the wallet balance
and redeemed in-store.

Playbasis gamifies transactional data and rewards engaged users
We partner with large organizations to implement proven digital customer engagement strategies
Existing to Bank
+30% activation
New to Bank
+40% recruitment
Total Transactions
+10% avg growth /month
Total Spend
+15% avg growth /month

Rewards programs: key to app growth, must have scalable economics
The more sticky your users/players are the farther out you can push your payback period.
Customer Acquisition Cost + Customer Retention Cost < Customer Lifetime Value
CustomerLifetimeValue
Time
$0
$-10
$-20
$30
$20
$10
$50
$40
PB CAC
Base CAC
PB LTV
Base LTV
PB Rewards, Offers, Promotions, Referrals

Playbasis 2018 - FunTech meets FinTech

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