KPIs (Key Performance Indicators) and KPI trees were at the root of this Masterclass, hosted by Unboxed's Richard Stobart.

1. KPI Masterclass
Wednesday 12th
August
Wi-Fi code: thestrand
Event hashtag: #LeanUXMasterclass
Follow us: @Ubxd

2. Wi-Fi code: thestrand
Event hashtag: #LeanUXMasterclass
Follow us: @Ubxd
Session schedule
09:30 Introduction and warm up
Session 1: Learn / Build
Break
Session 2: Test / Create plan
Final exercise
12:15 Session close

3. Wi-Fi code:
Event hashtag: #LeanUXMasterclass
Follow us: @Ubxd
Introduction

4. key performance indicators
Business metrics used to evaluate factors that
are crucial to the success of an organisation.
KPIs differ per organisation
KPIs are above all else, a set of indicators to
measure data against, a sort-of enterprise
success gauge.
Ultimately, they help an organisation assess
progress toward declared goals.

5. Health
Warning
Not all data is valuable

6. KPI Pre-requisites
A clear strategy and objectives.
A predefined organisational process.
Clear business objectives for the process.
Quantitative and qualitative measurements.
An active approach to finding and remedying
enterprise variances.

7. SOME Examples
ARPU
Churn
Cost of delay
$ per kilogram
days to target

8. Strategic Goals

9. Themes

10. Tactics

11. Measures

12. Connections
Cause and effect
Conflict
Companion

13. Strategic
Goal
Theme
Theme
Tactic
Tactic
Measure
Measure
Measure
Tactic
Tactic
Measure
Measure

15. http://w2smarketing.com/measuring-your-social-media-and-a-kpi-cheat-sheet/

16. Benefits of KPI Trees
They sum up a complex situation
Help build agreement
Easy to explain the approach
Keep in step with changes in strategy
Understand how measures interact

17. My Tips
Keep it human
Publicise and radiate
Act on indicators
Don’t rely blindly on measures
Keep it fresh
Scratch the surface

18. Funnel
Visualisation

20. Tools
Google analytics/Kiss Metrics/Mix Panel
Flurry (Yahoo), Positionly, Klout, Delighted
Gecko Board/Simple KPI/Klipfolio/Bime/Cyfe
statuspage.io/Munin/Nagios
Qualaroo/Qeryz/Survey Monkey/User Voice
@ubxd

21. Thank you
@ubxd