Joe was chosen to portray a pop star character for photos because he has a stylish and appealing image that matches the target pop genre audience of 16-21 year olds. He will be posed with an acoustic guitar, like popular pop stars Ed Sheeran and Taylor Swift, to showcase his musical talent and uniqueness. Falling leaves will be added in the background for a cool effect. Photos will be taken from a long shot with leaves thrown over Joe as he stands with his guitar, to create an on-trend, edgy look that fits the pop genre.