This document provides planning details for a website promoting a healthy recipe magazine brand called "Clean Cuisine". It discusses the magazine's focus on clean eating and various international cuisines. Font experimentation, color schemes, and logo designs are mentioned. Website inspiration is drawn from other food websites that feature videos, tutorials, and square-format image layouts. The document outlines using a grey and orange color scheme for the planned website along with a box/column layout style. Standard website elements like subscription forms, social media links, and referencing other pages are also addressed.

1. PLANNING WEBSITE

2. LOGO DESIGN – PLANNING WEBSITE
CLEAN CUISINE – BRAND
Clean – represents 'clean eating' - it’s a healthy based lifestyle recipe
magazine.
Cuisine – stand for all types of food – my magazine has a variety e.g.
French, English, Italian, Japanese
2 editions of magazine –
#1 healthy meals,
#2 healthy/gluten free/vegan/diabetic deserts/snacks.

3. FONTS

4. Logos
• EXPERIMENTATION
• COLOUR SCHEMES
• LAYERS OF FONTS
AND COVERS
• BACKGROUNDS

5. THE LOGO
IDEA I LIKE
MOST

6. • Crop into circle
shape
• Add slogan

7. Final logo
I shifted the text
to the left to
make it more
central

8. Website Inspiration
(looking at real, existing food websites)

9. • Website inspiration:
Good food,
epicurious food
LMU food,
Pinch of Yum food

10. • Website
inspiration

15. • It is common for food
websites to have videos
and tutorials as well as
images

16. My website – video section

19. Layout
• Layout tends to be ordered – all images are square and the same size
– in columns
• Sections such as recipes, specials, skills, kitchen tips
• Adverts and sales included often
• Lots of interactive buttons that lead to different sections
• Videos attached to website as well as links to other platforms e.g.
youtube, facebook
• A colour scheme is common – background colour usually neutral – to
draw more focus to the food e.g. white, beige, grey

20. The colour scheme I have chosen to create on
my website
• Grey
and
• Orange

21. Colour scheme of my website
Base layer
Second
base
layers
Brand colours

22. Layout/format - box, columns, square style –
common – my website

23. There is always
subscription and
email sign up boxes –
this example is from
BBC Good Food's
website
And links to socials
and other platforms

24. Layout of my website – where I created my own
subscription form/email section

25. Logos to add at the bottom of website – email
links and other pages are also referenced

26. My own social media layout on my website