Case study about Saxon villa sausage company

2. TEAM MEMBERS
Vishnu Unni
Tony Jose
Alan Mohan
Avrine Clinshy
Athira Unnikrishnan
Moinudheen T P

4. 4Ps of Marketing

5. PRODUCT

6. PRODUCT
• Homogeneous and consumer class product
• Vivio already known by people
• Fresh ingredients are highly visible
• Nationwide recognition and popularity
• Signifies quality/credibility for an unknown
brand
• Preferable placement with retailers

7. • Transparent package
• Italian flag in the corner
• Italian colors in the brand
PACKAGING

8. PRICE

9. • Price must signal quality
• Sell at a premium (indicates quality)
• 5-10% above competitive brands
• Bratwurst and sausages priced above
the competitor brands
• They doesn’t want to overprice it too
much.
PRICE

10. PLACE

11. • Prominent placement in the Italian
Sausage section in the store
• National Supermarket Chains
• Distribution channel already in place due
to other national products
• National market availability
PLACE

12. PROMOTION

13. • Magazines/Websites
• Complements/Coupons/Discounts
• On-site
• Publicity on festivals, public events,
special occasions
• Strong Italian image to promote
heritage
PROMOTION

14. POSITIONING

15. • Chosen positioning – Family Connection
• Clever Cooking
• FUNCTIONAL BENEFITS-Quick, easy,
creative, nutritious
• EMOTIONAL BENEFITS-everybody loves
it, the family is happy, the mom spends
less time cooking,happy memories
POSITIONING

16. THANK YOU