Communication planning involves determining the right audience, message, and timing to effectively deliver a message. It is a process of knowing the purpose of the communication, visualizing the reader, choosing and backing up ideas, organizing the ideas effectively, and revising and proofreading the document. The key aspects of communication planning are reaching the intended audience with the right message at the right time through various marketing channels.

1. PLANNNG THE COMMUNICATION

2. WHAT IS COMMUNICATION?
 Communications is connecting your audience with the
message you are delivering so that it is received,
understood and acted upon.

3. WHAT IS PLANING?
 A process to help you reach that goal.

4. WHAT IS COMMUNICATION PLANNING
 “Communication planning is the art and science of
reaching target audiences using marketing
communication channels such as advertising, public
relations, experiences or direct mail for example. It is
concerned with deciding who to target, when, with
what message and how”


5. MORE SIMPLY DEFINED
 Reaching the right AUDIENCE...
 With the right MESSAGE...
 At the right TIME!

6. PLANING STEP FOR COMMUNICATION
1. KNOW THE PURPOSE OF THE MESSAGE
2. VISUALIZE YOUR READER (OR LISTENER)
3. CHOOSE THE IDEAS TO TRANSMIT
4. GET THE ALL FACTS TO BACK UP TO THESE IDEAS
5. ORGANIZE YOUR IDEAS IN THE MOST EFFECTIVE IDEAS
6. REVISE AND PROOFREAD

7. KNOWS THE PURPOSE
 When you are arranging business communication you must know the
purpose clearly
 You must know why you should write and what should be written
 The purpose may be sale good will, request, inquiry or refusal

8. Visualize your reader or listener
 It is better for sender to understand the receiver.
 You should know his background ,qualification,
education ,position and status of company
 You should know desire, expectation ,problems
,circumstance and possible reaction to your request

9. Choose the ideas
 After having decided on the purpose and visualized
the reader ,you begin choose the idea to be idea to be
inserted in the message.
 The idea to be included in a letter or report depends
upon type of message

10. Get all the fact
 Communication of any sort should be backed by facts
and figures, making the communication more
emphatic(experience), forceful and pithy(meaningful and force
fully)

11. Organize ideas
You should be properly arrange and organized

12. Revise and proofread
 Short communication are easy to transmit without
resaving or proofreading
 The reason is to ensure that the massage fulfills all
principles of communication the poorly organized and
written message is waste of material and money
 (proofread catch the mistakes revise mean nazar
saani)

13. Importance of communication
 Communication is the mode of transfer of information from one
person to another.
 So first importance of communication you can see is that with
help of communication you are able to ask a question and i am
able to express my views regarding your question.
 In all of the organizations ,companies, institutes throughout the
world depends on communication whether the information's are
transferred from management to employees or vice-versa.
 Between different managements of different organizations
communication take place first of all there.


14. Thank you