This document discusses the foundations of management communication. It outlines key concepts such as the importance of effective communication, the two dominant schools of thought on communication, managers and their role in communication, and the elements and principles of communication. Specific elements covered include the source, audience, context, message, media, and feedback. The document also discusses communication and perception, qualities of an effective communicator, and why business communication is unique in its focus on conclusions, direct purpose, and highlighting main points.

1. TOPIC
Foundations of management
communication
Name
Syed Atif Shirazi
MS 2second Iiui

2. This presentation helps you to see number of term to
understand the foundation of management communication.
1. Importance of effective management communication.
2. Two dominant school of thought.
3. Managers and communication.
4. Elements of communication ( source, goal, audience, context,
message,media,feedback )
5. Communication and perception
6. source: who are you as a communication?
7. Listening.
8. Qualities of effective communication. (Accuracy, clarity, Clarity of
thinking, Clarity of expression, Brevity, Vigor)
9. Why business communication is unique

3. 1.Effectiveness of management
communication
• In business, as well
as most other areas
of life, the best idea
in the world can fail
if it’s not
communicate
effectively.
• How clearly and
effectively you
spread message to
audience

4. 2.Tow dominant school of thought teaching
of business communication
1. One dived from behavioral science, emphasizes that
an organization, like an organism, has very complex communication
pathways. This school has developed important concepts, such as an
emphasis on the need to shape your communication to the situation
of your audience. At the same time ,it tends to downplay the
importance and opportunity of the individual.

5. Second school of thought
1. Second school of thought argues that effective
business communication initial mastering proven
technique of writing or speaking.
2. This approach draws on a rhetorical tradition going
back to the least to the ancient Greeks and it
emphasizes the connection between clear thinking
and clear communication

6. Managers and Communication
• Mintzberg notes, “verbal and written contacts are
the manager’s work.
• Managers must be able to communication easily and
effectively and they must share a vision of the
direction in which they wish to take their
organization.

7. Elements of Communication
1. Source: who is initiating action, and why
should she or he be believed? How can you
become a credible and effective source.
2. Audience: Define your audience. what will
move them to support you?.Do you face one
key audience or several.
3. Context: communication occurs in a specific
environment.
4. Message: what message will achieve your
goal with these particular audience?

8. 5.Media:Which media medium will convey your
message most effectively to each significant
audience.
6. Feedback: Communication is not an act but a
process. Audience gave the feedback.

9. Communication and Perception
• Communication is something we are doing
most of our waking life, and it’s hard work.
• A manager communicate effectively and
perceive every thing in good manner.

10. Four fundamental communication
principle
1. Communication is perception. In communicating , what
ever the medium, the first question has to be, is this
question within the recipient’ range of perception.
2. Communication is expectation: people tend to hear what
they want to hear, and they block out the unfamiliar or
threatening.
3. Communication make demands: communication always
demands that the recipient become somebody, do
something, believe something.
4. Communication and information are different and
indeed largely opposite, yet interdependent.

11. Source: who are you as a
communication
• Aristotle says that there are three essential qualities
of successful communication( Logos, Pathos, and
ethos)
• Logos: those who command on language
• Pathos: means command of your own. And the
audience’s emotions
• Ethos: means who you are as a person. Do your
employee, your colleagues, your bosses have reason
to trust you?

12. Listening. Seven technique of listening
• It is very to important to remember
that good communicator are a good
listener.
1. Practice empathy.
2. Bring areas of disagreement
into the open.
3. Paraphrase.
4. Ask the right question.
5. Listen actively.
6. Provide immediate feedback
7. To summarize

13. Qualities of effective communication
1. Accuracy: when you approach an
audience you are seeking trust.
2. Clarity: Clarity is hard won. To
function effectively.
3. Clarity of thinking: think wisely
and to the point.
4. Clarity of expression: write and
speak clear and clear expression.
5. Brevity: Good managerial
communication should be brief.
6. Vigor: vigor mean vividness and
memorability.

14. Why Business communication is
unique
1. Focus on your conclusions rather than the
thought process that led you to them
2. Be direct and emphasize your purpose at the
beginning
3. Highlight your main point by using
heading,bolding and numbered or bullet
point.
4. It is sensitive to the fact that in the country
and a world.

15. References
1. https://www.google.com.pk/search?q=foundation+of+management+communication&biw=1
366&bih=657&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMInu6B2vGl
yAIVhLoUCh2sngg-#imgrc=Y-YU24NlJSzQdM%3A
2. https://www.google.com.pk/search?q=why+business+communication+is+unique&biw=136
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IVofxyCh3eMgtu#imgrc=_
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4. https://www.google.com.pk/search?q=foundation+of+management+communication&biw=1
366&bih=657&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMInu6B2vGl
yAIVhLoUCh2sngg-#tbm=isch&q=listening&imgrc=_