This session, presented by Marlene Oliveira, covers creating content ideas and how often you should post, contingency plans, and editorial guidelines. This recorded webinar will be of particular interest to those new to blogging - or to blogging consistently. Watch the full recorded webinar here: http://charityvillage.com/elearning/webinars/past-webinars/planning-a-nonprofit-blog-you-can-manage.aspx

1. PLANNING A NONPROFIT
BLOG YOU CAN MANAGE
#CVWebinar
@mo_flow
@CharityVillage
May 27, 2015

2. About me
Marlene Oliveira
Copywriter and communications consultant to
nonprofits, moflow
Founder, Nonprofit MarCommunity
#NPMC chat
Trainer, facilitator

5. Poll: Which best describes
your blogging experience?

6. Today’s plan
! Blogging challenges
! How to keep them under control!

7. Blogging challenges
! Justifying the time required
! Coming up with compelling content
ideas

8. Blogging challenges
! Review, revision, formatting process
! Generating enough content
! Blog promotion

9. Poll: Which is the biggest
blogging challenge for you?

10. Problem: Justifying the time
required for blogging

11. You need: a clear purpose

12. Poll: Do you have a clearly
defined purpose for your
blog?

13. Benefits of blogging include:
! Attract high quality traffic
! Platform to:
– Tell your nonprofit’s story
– Place calls to action
– Report back on progress
– Serve as content marketing platform

14. “Organizations that blog have
55% more website visitors.”
-Hubspot’s An Introduction to Blogging for Nonprofits

15. But what is your nonprofit’s
blogging goal?

16. You need: a specific audience

17. Problem: coming up with
compelling content ideas

18. You need: defined scope and
content types

19. Example content types
! External, cause-related news
! How-to content
! Case studies
! Leadership message
! Interviews

20. You need: a realistic
publishing frequency

21. Mistake: thinking you
can ‘wing it’

22. You need: an editorial
calendar

23. Problem: managing review,
revisions and formatting

24. You need: blog editorial
guidelines

25. Poll: Do you have
documented blog editorial
guidelines?

26. YOU NEED: BLOG EDITORIAL
GUIDELINES

27. Blog editorial guidelines
should include:
! Introduction
! Description, including purpose
! Audience

28. Blog editorial guidelines
should include:
! Content criteria
! Linking policy
! Style and formatting

29. http://moflow.ca/blog-post-formatting/

30. Blog editorial guidelines
should include:
! Submission/review process
! Republishing policy
! Other items to be submitted

31. Post your blog editorial
guidelines in an accessible
location

32. You need: documented
processes

33. Problem: keeping up with
content production

34. You need: contingency plans

35. Example contingency plans
! Evergreen blog posts
! Crowdsourced content
! Flexibility

36. You need: clear late
submission policy

37. You need: mix of contributors

38. You need: a system for
soliciting content

39. Problem: getting your content
seen

40. Blog promotion examples
! Search engine optimization
! Email
! Social media

41. You need: partnerships and
relationships

42. Recap: what you need
! Clear purpose
! Specific audience
! Defined scope and content types
! Realistic publishing frequency

43. Recap: what you need
! Editorial calendar
! Editorial guidelines
! Documented processes
! Contingency plans

44. Recap: what you need
! Late submission terms
! Mix of contributors
! System for soliciting content
! Partnerships and relationships

46. Poll: Do you have a
documented blogging plan?

47. Take action: you need a
blogging plan

48. http://moflow.ca/blog-planning-checklist

49. Thank you!
QUESTIONS?
Marlene Oliveira Charity Village
moflow.ca charityvillage.com