The document discusses choosing a name, font, color scheme, and layout for a music magazine called Reverb. After getting feedback that Reverb was the preferred name over Verse, the author selects the Freeroad font as it is bold and recognizable. The color scheme of dark red, white, and yellow is chosen to match the musician in the cover photo and stand out. The front cover layout will be sparse with little text as the target audience prefers a simple, spaced out design.